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  • Growth & Lifecycle Marketing Manager

    Datavant

    Senior manager of marketing job in Columbus, OH

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 23d ago
  • Senior Marketing Manager, Demand Generation

    The Hire Group

    Senior manager of marketing job in Dublin, OH

    We are looking for a Senior Marketing Manager, Demand Generation for our client in the book review and collection development subscription services. If you are a passionate, high-energy demand generation marketing professional with an analytical mind focused on customer experience - read on. You will be responsible for leading the development and execution of campaigns that drive lead acquisition, acquire new customers, build new customer engagement, and grow revenue. You thrive in funnel analytics and speak in acronyms like MQL, SQL, personas, and conversion rates. You love the science of marketing as much as the art. You have a passion for building, implementing and measuring new systems, processes and campaigns. Key Responsibilities: Own the development of comprehensive multi-channel marketing campaigns to drive new customer acquisition in market segments. Craft annual marketing plan, ancillary plans and materials that enable a cohesive cross-channel strategy. (Channels will include, but are not limited to web, paid search, display (programmatic, remarketing), social media, content marketing, events, webcasts and presentations.) Accelerate growth in key geographies and partial penetration districts through account-based marketing and devise an approach with communication touch points that move the customer through the buyer funnel from awareness (approved vendor status) through to subscribing member/backlist purchaser. Spearhead research to understand buyer preferences and purchasing patterns and leverage relationships in neighboring districts to create opportunities to expand into adjacent markets. Produce compelling, strategic and insightful marketing content. Prepare analysis of under-performing categories to discern trends, challenges and opportunities. Develop agile mitigation strategies and campaign plans that leverage performance results. Develop campaign budget model which includes costs, promotional media, revenue maximization and value optimization. Track and report on competitive marketing and product positioning. Serve as internal expert on key trends and customer activity that impacts customer acquisition. Partner with sales and marketing counterparts to share learnings and gain insights. Develop training materials and provide training to staff or customers as needed. Desired Skills and Experience Minimum 3-5 years of experience in B2B demand generation or campaign marketing, email marketing or field marketing with demonstrated lead, pipeline and revenue growth 3+ years of experience with Marketing Automation platforms (Act-on, Marketo, Hubspot) Experience with CRM systems (Microsoft Dynamics, SFDC) and reporting analytics; ability to analyze performance results and trending, and make recommendations to optimize campaigns Experience leveraging email, video, webinars, ebooks, whitepapers, blogs, social media and press as strategic channels to promote campaign programs and events Excellent written skills; ability to write copy for promotional materials and other marketing collateral is preferred Bachelor's degree in Marketing is preferred
    $97k-126k yearly est. 60d+ ago
  • Marketing Manager - Entry Level

    Four Pillars Marketing

    Senior manager of marketing job in Columbus, OH

    We are an outsourced marketing, sales, and promotional firm in the greater Columbus, OH area. Due to our recent expansion we are looking to fill entry level positions with growth potential up to management positions. We are looking for individuals who enjoy people interaction and who are driven to grow within a company. MARKETING MANAGER -ENTRY LEVEL Job Description for Entry Level Marketing Manager: We are one of the leading Promotions and Event Planning firms in Chicago. Our diverse client portfolio includes market development and events with industry leaders in skincare & cosmetics, health & wellness, and Green brands. We are looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele. Marketing, Advertising and Special Event experience is not required, but the passion to learn is required. Focus of Entry Level Marketing Manager Position: The main focus of this position is to promote our clients brand names by developing and supporting field marketing programs. You will work closely with other Event Marketing Specialists, and corporate marketing and sales organizations to support sales activities (shows, events, campaigns, etc) and utilize your marketing expertise to help develop and execute marketing programs that will increase demand and drive revenue. Primary Duties of the Entry Level Marketing Manager: - Impacts sales results by developing, supporting and executing field marketing and segment activities. - Executes Marketing campaigns and Plans Events depending on expertise. - Works with appropriate clients to support campaigns. - Works with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segments. - Provides coordination and project management to ensure event success. - Once the management capacity is reached, may also attend these events as required. - Monitors use of existing sales tools. - Provides input on requirements for additional tools. - Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience. - Advises on new ideas to generate revenue for various clientele Qualifications Desired Skills & Knowledge for the Entry Level Marketing Manager: 1-2 years experience or training in marketing or sales preferred, but willing to make exceptions for the right candidate Experience in customer service or other people-oriented fields desired Sales experience a plus Exceptional organizational and project management skills Exceptional communication skills Ability to work independently and within a team environment Desire to succeed Additional Information We train from the ground up with one-on-one individualized training, and we promote all management internally, so regardless of your background, if your are a hardworking, motivated individual, you are exactly what we are looking for! Call Brianna in HR at ************ to schedule an interview if you feel you meet these qualifications.
    $75k-113k yearly est. 60d+ ago
  • Vice President Marketing and Community Engage

    Make A Wish Oh Ky In 3.0company rating

    Senior manager of marketing job in Columbus, OH

    Job Description Job Title: VP of Marketing and Community Engagement Reports to: CEO Supervisory Responsibilities: Marketing and Communication Engagement Team Type of position: Full Time Salary-Exempt Status: Overtime Exempt Position Summary This position works closely with the VP of Advancement and VP of Major Gifts to ensure the organization's advancement culture, systems and procedures supports overall Advancement execution. The VP of Marketing and Community Engagement is responsible for impactful, effective marketing, communication, and brand strategies that align with our overall Chapter Goals. Essential Job Functions Lead performance of the team through regular and timely communication, one-on-ones, interims, and annual reviews. Responsible for overall planning and execution of all Chapter Internal Events Logistics; supporting revenue generation and overseeing all internal event expenses. Overseeing External Event Revenue generation. Responsible for content and writing for all major Chapter initiatives. Support planning, development, and implementation of marketing strategies for the chapter, and influence communications of specific internal teams as necessary. The VP of Marketing and Communications supports the CEO and Sr. Leadership team with writing, speech writing, scripting, and show flow for events. Interface with VP of Major Gifts on projects that involve chapter wide major gift support and needs. Interface VP of Advancement on projects that involve Market support and needs. Lead and educate chapter-wide messaging as it pertains to brand refresh and new brand standards Inform, participate in Collaborative Groups to stay ahead of trends in storytelling Lead the chapter's public-facing efforts by writing event scripts, crafting press releases and pitching stories, creating talking points for live media appearances, and prepping speakers. Write content including narrative profiles of wish families, volunteers and donors; various persuasive material for print and/or digital platforms such as email campaigns, donor proposals, case for support and social media. Monitor and analyze chapter reputation in local media and social platforms Work closely with the Advancement Leadership, Marketing and Community Engagement team to support chapter campaigns. Supports social, digital strategies with writing, communications oversight Protect family privacy and confidentiality of medical records by following established standards of determining the public relations eligibility of wish families. Represent OKI on Make-A-Wish America marketing related initiatives Core Competencies Reliable- As reliable employees, we are consistently kind and respectful. We earn the confidence and trust of those we work with. We navigate our work with honesty and integrity by being accountable for the commitments we make. Communicator-We own our roles as communicators by being authentic and consistent in our communications with each other. We foster open dialogue and encourage giving and receiving feedback. We share respectfully and listen carefully. Inclusive-We are employees who strive to be inclusive, we invite the perspectives and insights others share. We value collective problem-solving and the shared success of every member of the chapter team toward our common goals. Humble-Humble employees seek to continuously become more self-aware and assume best intentions in others. We are willing to consider how we show up to our work, seek clarity from others, and take responsibility for our words and actions. Planful-We show respect for our work and others by being planful. We are organized in the management of our daily work. We are on time and prepared for meetings. And we embrace changes that create more effective and efficient ways to work together. Energetic-We are excited about working with others who believe in the future of our chapter and take our functional and cultural roles seriously. We are resilient and supportive of each other through wins and challenges. Pathfinder-People leaders are clear on the direction of the chapter and work hard to ensure there is clarity for our staff. We hold our teams and each other accountable. We collaborate with our peer leaders to remove barriers and maintain regular communication with each other to create unity within our teams. Influencer-As leaders in this organization, we can create impact, shape decisions and effect outcomes. We take this responsibility seriously and commit to the hard work it takes to be unified and consistent for the success of this mission. Mobilizer-We are leaders who align ourselves and our teams as changes happen in our chapter. We model adaptability, resilience, and positive culture during strategic shifts. We believe that we grow stronger by staying agile and pursuing continuous learning and growth for ourselves and the people we lead. Partner-As leaders, we understand that we have an obligation to foster unity within chapter leadership. We are concerned for the wellbeing and success of each of our peers and their teams. We show up as capable, confident, and strategic so that every leader has the internal support needed to be successful. Visionary-As visionaries we craft a vision for the future of our chapter and turn it into a thoughtful and inclusive strategy. We lead our teams in a way that is consistent with the whole plan and make decisions that are in line with accomplishing chapter goals. We are able to communicate the vision and the plan effectively to internal and external stake holders. Qualifications Bachelor's degree or equivalent work experience. 7 years' work experience in a position that requires leading team and strategy, project management, creative and/or technical writing, budget monitoring and relationship building. Valid driver's license, reliable transportation and flexibility to travel overnight up to 40% of the time. Physical Demands While performing this job, employees may be required to talk, stand or sit for long periods of time, walk, climb stairs, key data, stoop, twist, bend, crawl, speak and hear. Employees may drive a motor vehicle and may be required to travel during business hours. Person must also be able to move/lift up to 20 pounds. While performing this job employee is exposed to weather prevalent at the time with varying noise levels. Reasonable accommodations may be made to enable a person with disabilities to perform the essential functions. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
    $131k-197k yearly est. 8d ago
  • VP of Marketing

    Gifthealth

    Senior manager of marketing job in Columbus, OH

    About Us At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives. Position Summary The VP of Marketing will lead all marketing strategy and execution for Gifthealth, with a focus on B2B healthcare, pharmacy, enterprise buyer personas, and scalable demand generation. This leader should bring strong experience in high-growth environments, ideally with a mix of startup scrappiness and corporate polish, and a deep understanding of regulated healthcare markets. You will build and develop a marketing organization, shape our brand narrative, launch go-to-market programs, and partner cross-functionally with Product, Commercial, Clinical, and Operations to accelerate adoption of our offerings. Key ResponsibilitiesStrategic Leadership Develop and own Gifthealth's B2B marketing strategy across pharmacy, healthcare, enterprise, and partner markets. Build and lead a modern marketing organization (brand, demand gen, content, digital, analytics). Partner with Product and Commercial leadership on go-to-market launches for new clinical and pharmacy solutions. Establish scalable marketing systems, KPIs, and dashboards. Brand & Positioning Refine and strengthen the Gifthealth brand as we transition from startup to a more mature healthcare organization. Oversee messaging frameworks, value propositions, and market positioning for all audiences. Maintain compliance with pharmacy and healthcare regulatory requirements in marketing materials. Demand Generation Build and manage multi-channel campaigns targeting enterprise healthcare buyers, partners, prescribers, and strategic accounts. Develop scalable lead-generation, funnel management, and ABM programs. Partner with Sales to create strong alignment between marketing and revenue teams. Content & Thought Leadership Oversee creation of high-quality content including whitepapers, case studies, clinical content, sales collateral, and thought leadership. Position Gifthealth as an innovation leader in pharmacy, patient access, and digital health. Team Development & Cross-Functional Collaboration Hire and develop a high-performing marketing team. Collaborate closely with Sales, Product, Clinical, Talent, and Executive leadership. Manage agency relationships and marketing budgets. Qualifications 10-15+ years of experience in B2B marketing, with at least 5+ years in leadership roles. Experience in healthcare, pharmacy, digital health, or related regulated industries highly preferred. Strong background in demand generation, brand strategy, content, and GTM execution. Proven ability to scale marketing in a high-growth or startup environment. Excellent communication, leadership, and stakeholder management skills. Data-driven mindset with experience building KPI frameworks and marketing analytics. Work Environment Location: Hybrid Columbus Schedule: Full-time May require availability or flexibility for escalations. Regular meetings with teams, departments, or leadership to ensure alignment. Key Essential Functions Must be able to sit for extended periods (up to 6-8 hours per day) while working at a desk. Must be able to use a computer, phone, and other office equipment for prolonged periods. Must be able to communicate clearly via email, phone, and video conferencing. Must be able to attend in-person meetings as needed. Must be able to occasionally travel for conferences, client meetings, or corporate events. Employment Classification Status: Full-time FLSA: Exempt Equal Employment Opportunity (EEO) Statement Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, transgender status, national origin, age, disability, veteran status, or any other legally protected status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you do not meet every requirement but still feel you would be a great fit for this role, we encourage you to apply! Disclaimer This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required of personnel. Gifthealth reserves the right to modify job duties or descriptions at any time.
    $128k-193k yearly est. 7d ago
  • Vice President, Marketing Experience/Chief Experience Officer

    Leadman and Associates

    Senior manager of marketing job in Columbus, OH

    Leadman & Associates is partnering on an exclusive search for a VP of Marketing Experience / Chief Experience Officer to unify a multi-brand marketing organization and lead a centralized Center of Excellence across creative, media, social, digital, and brand activation This role is built for a transformational leader who can connect strategy to execution, elevate creative quality, and drive measurable performance across dispersed teams If you thrive building high-performing teams, influencing without P&L ownership, and love pairing storytelling with data, this is a rare chance to make a visible enterprise impact. Location: Columbus, OH area preferred | Relocation available | Hybrid travel considered for the right candidate Why You Should Consider This Opportunity Strong Compensation + Incentives: High base and 50% bonus with competitive short- and long-term incentives Enterprise Scope: Centralize and lead creative, media, social, digital, and brand activation across multiple business units High Visibility: Direct report to the COO, board interest, and the mandate to modernize the marketing operating model Build From the Core: Stand up a Center of Excellence with clear SLAs, shared tools, and unified brand standards In This Role, You Will Lead the integration of creative, media, social, digital experience, and brand activation into a single Center of Excellence Set the enterprise media strategy and oversee agency stewardship and performance management Define operating rhythms, intake, and SLAs that align BU needs with centralized resourcing Partner with BU leaders, the COO, and senior HR to drive consistency, speed to market, and measurable ROI Build and mentor a multi-disciplinary team; close talent and capability gaps with a clear workforce plan Establish KPI scoreboards and governance that tie creative quality to business outcomes What You Bring to the Table 15+ years in senior marketing leadership across either agency and/or corporate environments Track record running integrated media and large budgets across multi-brand portfolios Expertise in digital experience, journey mapping, analytics, and content systems Proven success building or leading a centralized marketing function or COE High EQ with the ability to influence in complex, matrixed organizations CPG, retail, food, or lifestyle brand experience preferred Why This Role Stands Out This is a ground-up modernization moment with executive sponsorship, meaningful resources, and the chance to shape how marketing works at scale. You will define the operating model, raise the creative bar, and deliver a unified brand experience that moves the business forward. Apply today! *Must be a US Citizen
    $128k-193k yearly est. 48d ago
  • Vice President Data Scientist Marketing Analytics - Consumer Bank

    JPMC

    Senior manager of marketing job in Columbus, OH

    We're driven by curiosity, passion, optimism, and the belief that everybody can grow. The Marketing Analytics team within Consumer Bank Data & Analytics division is responsible for measuring the effectiveness and promoting the strategy of Chase's Consumer Bank marketing campaigns. The results and learnings from these analyses, which seek to quantify both statistical and practical significance, are used to promote future campaigns and to optimize Chase's multimillion dollar marketing spend. This role is focused on analyzing performance and informing optimal strategy for marketing campaigns for newly onboarded and tenured customers that promote long-term account engagement, relationship deepening, and customer retention for the Consumer Bank. As a Vice President Data Scientist Marketing Analytics within the Consumer Bank Marketing Analytics team, you will be at the forefront of promoting our marketing strategy. You will have the opportunity to analyze performance and inform optimal strategies for marketing campaigns, mentor junior data scientists, and lead innovation projects. Your insights will have a significant impact on our customer and business outcomes. We encourage you to bring your intellectual curiosity, strategic thinking, and excellent problem-solving skills to our inclusive team environment. Job Responsibilities Own the analytics strategy, planning, and execution for Onboarding & Engagement marketing campaigns. Provide leadership and mentorship to junior data scientists across Marketing Analytics organization. Consult on experimental design, data collection, and develop new strategies in collaboration with stakeholders. Interpret results and present to stakeholders and senior management. Continuously lead innovation projects to drive more advanced analytics. Recruit and train talented data professionals from diverse backgrounds. Maintain a rigorous controls environment to ensure accurate and timely results. Required Qualifications, Capabilities, and Skills 5+ years of experience in applying statistical methods to real-world problems including experience with SQL. Bachelor's and Master's degree in a quantitative discipline (Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance or related fields). Experience with visualization techniques for data analysis and presentation Experience with web analytics tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.). Exceptional written, oral communication, and presentation skills with experience communicating concisely and effectively with all levels of management and partners. Highly organized and able to prioritize multiple tasks. Excellent communicator and able to build relationships with key stakeholders. Preferred Qualifications, Capabilities, and Skills A highly independent leader with a growth mindset. Intellectually curious and eager to learn new things with an eye towards innovation. A strategic thinker and the ability to focus on business goals. Excellent at solving unstructured problems independently. Marketing analytics experience preferred. Python preferred. Tableau preferred.
    $128k-193k yearly est. Auto-Apply 60d+ ago
  • VP of Marketing

    Gifthealth Inc.

    Senior manager of marketing job in Columbus, OH

    Description: About Us At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives. Position Summary The VP of Marketing will lead all marketing strategy and execution for Gifthealth, with a focus on B2B healthcare, pharmacy, enterprise buyer personas, and scalable demand generation. This leader should bring strong experience in high-growth environments, ideally with a mix of startup scrappiness and corporate polish, and a deep understanding of regulated healthcare markets. You will build and develop a marketing organization, shape our brand narrative, launch go-to-market programs, and partner cross-functionally with Product, Commercial, Clinical, and Operations to accelerate adoption of our offerings. Key ResponsibilitiesStrategic Leadership Develop and own Gifthealth's B2B marketing strategy across pharmacy, healthcare, enterprise, and partner markets. Build and lead a modern marketing organization (brand, demand gen, content, digital, analytics). Partner with Product and Commercial leadership on go-to-market launches for new clinical and pharmacy solutions. Establish scalable marketing systems, KPIs, and dashboards. Brand & Positioning Refine and strengthen the Gifthealth brand as we transition from startup to a more mature healthcare organization. Oversee messaging frameworks, value propositions, and market positioning for all audiences. Maintain compliance with pharmacy and healthcare regulatory requirements in marketing materials. Demand Generation Build and manage multi-channel campaigns targeting enterprise healthcare buyers, partners, prescribers, and strategic accounts. Develop scalable lead-generation, funnel management, and ABM programs. Partner with Sales to create strong alignment between marketing and revenue teams. Content & Thought Leadership Oversee creation of high-quality content including whitepapers, case studies, clinical content, sales collateral, and thought leadership. Position Gifthealth as an innovation leader in pharmacy, patient access, and digital health. Team Development & Cross-Functional Collaboration Hire and develop a high-performing marketing team. Collaborate closely with Sales, Product, Clinical, Talent, and Executive leadership. Manage agency relationships and marketing budgets. Qualifications 10-15+ years of experience in B2B marketing, with at least 5+ years in leadership roles. Experience in healthcare, pharmacy, digital health, or related regulated industries highly preferred. Strong background in demand generation, brand strategy, content, and GTM execution. Proven ability to scale marketing in a high-growth or startup environment. Excellent communication, leadership, and stakeholder management skills. Data-driven mindset with experience building KPI frameworks and marketing analytics. Work Environment Location: Hybrid Columbus Schedule: Full-time May require availability or flexibility for escalations. Regular meetings with teams, departments, or leadership to ensure alignment. Key Essential Functions Must be able to sit for extended periods (up to 6-8 hours per day) while working at a desk. Must be able to use a computer, phone, and other office equipment for prolonged periods. Must be able to communicate clearly via email, phone, and video conferencing. Must be able to attend in-person meetings as needed. Must be able to occasionally travel for conferences, client meetings, or corporate events. Employment Classification Status: Full-time FLSA: Exempt Equal Employment Opportunity (EEO) Statement Gifthealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, transgender status, national origin, age, disability, veteran status, or any other legally protected status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you do not meet every requirement but still feel you would be a great fit for this role, we encourage you to apply! Disclaimer This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required of personnel. Gifthealth reserves the right to modify job duties or descriptions at any time. Requirements:
    $128k-193k yearly est. 7d ago
  • Brand Manager (Controls)

    The Scotts Miracle-Gro Company

    Senior manager of marketing job in Marysville, OH

    Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! We are looking for a Brand Manager who will grow at our Corporate Office, Marysville, Ohio. A successful Brand Manager at Scotts is the ‘hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Brand Managers ensure we keep our consumers at the heart of everything we do. Every day you will: Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term. Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape. Develop your team-our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers. To thrive in this role you must: Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies. Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results. Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization. Be willing and eager to get your hands dirty-you have demonstrated a relentless bias for action and owner's mentality. Have an enterprise mindset-a keen ability to understand how your work fits into and enhances the broader company objectives. Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth. Be an outstanding storyteller-quickly and succinctly distill complex data to tell a story. Have 5+ years of experience in brand management of escalating responsibility, or other relevant experience. MBA is preferred, but not required. What makes this role unique from others: Your entrepreneurial mindset is encouraged-you'll have the ability to define new opportunities and champion those ideas directly to senior leadership. Unlike heavily matrixed organizations, you will get true general management experience here-operationally owning your business. We have a unique, competitive yet collaborative company culture-we move fast, give honest feedback, and play to win. What we do for our associates (just to list a few cool ones): Offer extremely competitive benefits including: Health, Dental and Vision coverage. Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor's office. Nutrition reimbursement program (up to $200 per associate and per spouse) First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount). Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals. 13 SMG paid holiday days and generous vacation policy. The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary. Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel… Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path. We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy. Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards. Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities. Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Notification to Agencies: Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
    $125k-147.1k yearly Auto-Apply 60d+ ago
  • Brand Manager (Controls)

    Scotts Miracle-Gro Company

    Senior manager of marketing job in Marysville, OH

    Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! We are looking for a Brand Manager who will grow at our Corporate Office, Marysville, Ohio. A successful Brand Manager at Scotts is the 'hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Brand Managers ensure we keep our consumers at the heart of everything we do. Every day you will: * Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term. * Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape. * Develop your team-our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers. To thrive in this role you must: * Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies. * Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results. * Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization. * Be willing and eager to get your hands dirty-you have demonstrated a relentless bias for action and owner's mentality. * Have an enterprise mindset-a keen ability to understand how your work fits into and enhances the broader company objectives. * Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth. * Be an outstanding storyteller-quickly and succinctly distill complex data to tell a story. * Have 5+ years of experience in brand management of escalating responsibility, or other relevant experience. MBA is preferred, but not required. What makes this role unique from others: * Your entrepreneurial mindset is encouraged-you'll have the ability to define new opportunities and champion those ideas directly to senior leadership. * Unlike heavily matrixed organizations, you will get true general management experience here-operationally owning your business. * We have a unique, competitive yet collaborative company culture-we move fast, give honest feedback, and play to win. What we do for our associates (just to list a few cool ones): * Offer extremely competitive benefits including: Health, Dental and Vision coverage. * Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor's office. * Nutrition reimbursement program (up to $200 per associate and per spouse) * First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount). * Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals. * 13 SMG paid holiday days and generous vacation policy. The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary. Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel… * Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more * We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path. * We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy. * Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards. * Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities. Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Notification to Agencies: Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
    $125k-147.1k yearly Auto-Apply 60d+ ago
  • eCommerce Director

    Incpg

    Senior manager of marketing job in Columbus, OH

    Exciting new opportunity in the eCommerce space! We are seeking an experienced and dynamic eCommerce Director to lead our eCommerce team in driving growth and maximizing sales opportunities across online channels, with a primary focus on Amazon. The ideal candidate will possess a deep understanding of eCommerce best practices, excellent leadership skills, and a track record of success in driving revenue growth in the CPG industry. Key Responsibilities: Develop and execute strategic plans to drive eCommerce sales growth on Amazon and other online platforms, aligning with overall business objectives. Lead and mentor a team of eCommerce professionals, providing guidance, support, and performance feedback to ensure team success and individual development. Oversee the day-to-day operations of the eCommerce function, including sales forecasting, inventory management, pricing strategies, and promotional activities. Collaborate cross-functionally with marketing, sales, supply chain, and product development teams to develop and execute eCommerce initiatives that drive brand awareness, customer acquisition, and customer retention. Analyze sales performance, market trends, and competitive insights to identify opportunities for growth and optimization. Manage vendor relationships, negotiate terms, and monitor performance to ensure alignment with company goals and objectives. Stay abreast of industry trends, eCommerce innovations, and best practices to continuously enhance the company's eCommerce capabilities. Develop and manage budgets, allocating resources effectively to support eCommerce initiatives and maximize ROI. Establish KPIs and metrics to measure eCommerce performance, tracking progress against goals and making data-driven decisions to drive continuous improvement. Lead the recruitment, training, and development of additional team members as the eCommerce function expands. Qualifications: Bachelor's degree in business, marketing, or a related field; MBA preferred. 5-7 years of experience in eCommerce, preferably in the CPG industry. Proven track record of driving eCommerce sales growth and managing eCommerce teams. Deep understanding of Amazon's platform and algorithms, with experience managing Amazon Seller Central and/or Vendor Central accounts. Strong analytical skills and proficiency in eCommerce analytics tools (e.g., Google Analytics, Amazon Retail Analytics, etc.). Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve results. Strategic thinker with the ability to develop and execute eCommerce strategies aligned with overall business objectives. Strong negotiation skills and experience managing vendor relationships. Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities. Passion for innovation and a continuous improvement mindset. Join us in our mission to drive eCommerce excellence and deliver outstanding consumer experiences. If you are a strategic thinker with a passion for eCommerce and a desire to make an impact, we want to hear from you!
    $118k-194k yearly est. 60d+ ago
  • Director, External Expert Strategy & Engagement

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Senior manager of marketing job in Columbus, OH

    The Director, External Expert Strategy & Engagement is a critical role responsible for defining, standardizing, and overseeing the company's global strategy for engaging a broad spectrum of external stakeholders. This includes Key Opinion Leaders (KOLs), Digital Opinion Leaders (DOLs), Payers/Access Stakeholders, Academic/Integrated Health Systems, Patients/Caregivers, and Patient Advocacy Groups. The role is accountable for establishing the governance, process clarity, and technological infrastructure necessary to ensure coordinated, high-value, and non-transactional interactions across all functional areas, distinguishing tactics based on the asset lifecycle stage (Early vs. In-line). This position reports directly to the Executive Director of External Engagement and Field Excellence. **** **Key Responsibilities:** **Strategic Governance and Accountability** + Establish clear accountability and process ownership for all external expert engagement activities, defining roles and responsibilities across the Medical Affairs (GMA) function to address the current pain point of limited clarity on accountabilities and responsibilities. + Develop and implement a standardized global strategy for external engagement that distinctly tailors objectives based on asset lifecycle (e.g., Early Asset engagement must focus on obtaining input from KOLs and Payers on trial design and clinical/economic value). **System and Data Management** + Coordinate with stakeholder engagement liaisons (from GMA, Commercial, Clinical Development, Market Access, Patient Advocacy and Stakeholder Management, Corporate Communications, and Government Affairs) and IT to migrate multiple, overlapping stakeholder lists. + Drive process adherence for the consistent upkeep and governance of the centralized external stakeholder list, ensuring the database accurately tracks engagement across all categories of stakeholders (e.g., Patients/Caregivers, Academic Systems, Digital Opinion Leaders). + Champion the use of the centralized system to track all medical expert interactions, contact attempts, and strategic insights captured. **Coordination and Best Practices** + Facilitate connections between the designated primary stakeholder lead contact and any internal team member seeking subsequent outreach to prevent multiple concurrent communications and requests. + Encourage and mandate best practices for GMA preparation before any stakeholder outreach, ensuring all engagement is high-quality and strategically aligned. + Partner with the Training team to develop standardized training and resources for internal teams on proper engagement protocols, compliance guidelines, and use of the centralized Veeva system, highlighting the specific goals for engaging each stakeholder group. + Collaborate with Global Training Lead to coordinate any needed training on external engagement processes and/or capabilities. + Consider technology and AI to support workflow improvement. **Qualifications:** **Education and Experience:** + Advanced scientific or clinical degree is required (PharmD, MD, PhD, or equivalent). + Minimum of 8 - 10 years of progressive experience in the pharmaceutical or biotechnology industry, with at least 5 years in Global Medical Affairs, Strategic Operations, or an equivalent function focused on External Expert/KOL Engagement. + Proven experience in designing, implementing, and managing global engagement processes across multiple therapeutic areas and across different asset lifecycle stages. + Demonstrated success in leading a complex cross-functional project (e.g., system migration, process standardization) involving IT and multiple business units. **Skills and Competencies:** + Exceptional ability to drive process governance and change management across a global matrix organization. + Superior Stakeholder Management and influencing skills, capable of gaining consensus and driving compliance among diverse functional leaders (Commercial, Clinical, Global Medical Affairs). + Strong technological acumen with proven experience working with Veeva or similar management platforms for centralized data management. + Excellent communication and presentation skills, with the ability to articulate the strategic value of coordinated external engagement to senior executive leadership. + Motivated and solution-oriented, with a clear focus on simplifying complex processes for end-users. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 11d ago
  • Brand Manager

    Ra 3.1company rating

    Senior manager of marketing job in Marysville, OH

    Why us? We are a leading consumer good company and our brands are trusted to meet unique consumer needs. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Job Description The Brand Manager is responsible for, The development of a comprehensive plan to profitably drive both category growth and market share for the assigned brand. Performing business analysis to strengthen the Brand's marketing effort Performing product line review, financial analysis and SKU rationalization analysis Shipment Analysis and Forecasting,Consumption Evaluation and Promotion Evaluation Perform Competitive Analysis, Pricing/Sizing Analysis and Category Analysis Job Role : Assistant Brand Manager Base Salary : $100,000 - $130,000 Benefits: Performance bonus: up to $25,000 + Signing Bonus Medical Insurance + Retirement plan Full relocation assistance + Travel up to 20% Qualifications We'd love to hear from you, if: You have more than 5 years of Branding experience in a Consumer Packaged Goods company You are expereinced in Media planning, advertising creative and concept development You hold a Bachelor's Degree You have experience in using SAP Additional Information All your information will be kept confidential according to EEO guidelines.
    $100k-130k yearly 8h ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Senior manager of marketing job in Columbus, OH

    **What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. **_Job Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **Qualifications** + 8-12 years of experience, preferred + Bachelor's degree in related field, or equivalent work experience, preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **What is expected of you and others at this level** + Manages department operations and supervises professional employees, front line supervisors and/or business support staff + Participates in the development of policies and procedures to achieve specific goals + Ensures employees operate within guidelines + Decisions have a short term impact on work processes, outcomes and customers + Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management + Interactions normally involve resolution of issues related to operations and/or projects + Gains consensus from various parties involved **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 22d ago
  • Manager, Digital Marketplace & Social Commerce

    Express 4.2company rating

    Senior manager of marketing job in Columbus, OH

    About PHOENIX PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at *************** and **************** About Express Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you. The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. Location Name Columbus Corporate Headquarters Responsibilities We are seeking a strategic and results-driven Manager of Digital Marketplace & Social Commerce to lead and grow our presence on TikTok Shop, live selling channels, and other key online marketplaces. This role will own the end-to-end strategy, execution and optimization of sales initiatives to drive revenue, expand reach, and strengthen brand awareness across emerging social commerce platforms. KEY RESPONSIBILITIES Oversee daily operations, product assortment, content updates, pricing strategies and promotional activities across TikTok Shop and other third-party marketplaces. Develop and execute live selling campaigns, including scheduling, product selection, storytelling, and performance tracking to maximize engagement and sales. Project and forecast sales, margin and inventory needs on a yearly, quarterly, monthly, and daily basis to ensure profitability and growth. Partner with marketing and creative teams to produce high-performing product videos, livestream content, and promotional assets tailored for each platform's audience. Stay ahead of fashion and retail trends, leveraging insights on customer behavior, seasonal shifts and emerging styles to inform product assortment, promotional strategies, and live selling content that resonates with target audience. Monitor performance metrics, analyze customer behavior, and implement data-driven strategies to improve conversion rates, average order value and overall profitability. Build strong relationships with platform partners to leverage best practices, secure promotional opportunities, and stay ahead of emerging trends. Collaborate with eCommerce, merchandising, marketing and planning teams to ensure seamless execution of campaigns, accuracy of inventory management and timely fulfillment. Ensure all marketplace listings and live selling content adhere to brand guidelines and platform policies. REQUIRED EXPERIENCE & QUALIFICATIONS Bachelor's degree in Marketing, Business, eCommerce or related field preferred 7+ years of experience in eCommerce, marketplace management, or social commerce (TikTok Shop experience highly preferred). Strong understanding of live selling strategies and short-form video commerce. Proficient in marketplace analytics, sales forecasting, and performance optimization. Excellent communication, project management, and cross-functional collaboration skills. Data-driven mindset with the ability to translate insights into actionable strategies. CRITICAL SKILLS & ATTRIBUTES Strong understanding of fashion and retail trends with the ability to quickly adapt strategies to evolving customer preferences. Exceptional analytical skills to forecast sales, monitor KPIs, and translate data into actionable growth strategies. Creative mindset with a keen eye for visual merchandising, content creation, and storytelling that drives engagement and conversion. Excellent project management and organizational abilities to manage multiple campaigns and deadlines in a fast-paced environment. Strong communication and negotiation skills for cross-functional collaboration and platform partnership development Entrepreneurial, results-driven, and highly adaptable to emerging technologies and shifting market dynamics. Ability to balance creativity with a profit-focused approach, ensuring both brand integrity and revenue growth. Closing If you would like to know more about the California Consumer Privacy Act click here. An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call ************** and say 'Associate Relations' or send an e-mail to ****************************** and let us know the nature of your request and your contact information. Notification to Agencies: Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.
    $92k-128k yearly est. Auto-Apply 60d ago
  • Director Logistics Strategy

    Advanced Drainage Systems

    Senior manager of marketing job in Hilliard, OH

    Advanced Drainage Systems is a leading manufacturer of stormwater and onsite septic wastewater solutions, committed to sustainability and innovation. With a vast manufacturing and distribution network, we deliver high-quality products across multiple industries while recycling over half a billion pounds of plastic annually. At ADS, we foster a culture where diverse perspectives drive better ideas, ensuring every employee feels valued, heard, and empowered to make an impact. Responsibilities The Director of Logistics Strategy & Operational Excellence is a key leader within ADS's logistics organization, responsible for shaping long-term strategy and driving operational excellence across transportation and distribution networks. This role focuses on enterprise-wide initiatives that enhance scalability, sustainability, and cost efficiency, while partnering closely with senior leadership to influence strategic decisions. Key Responsibilities Strategic Logistics Leadership:Design and implement forward-looking strategies for transportation and distribution that align with corporate objectives and market trends. Operational Excellence & Innovation:Lead process improvement initiatives leveraging advanced analytics, automation, and emerging technologies to optimize service and reduce costs. Fleet & Distribution Optimization:Oversee programs that improve fleet utilization and distribution network efficiency, including capital investment planning and supplier performance management. Financial Stewardship:Contribute to managing logistics spend via cost and profitability oversight and identifying opportunities for cost savings and value creation. Cross-Functional Collaboration:Partner with Supply Chain, Manufacturing, and Commercial teams to ensure alignment of logistics initiatives with broader business goals. Compliance & Risk Management:Maintain adherence to DOT, CSA, and regulatory standards while driving continuous improvement in safety and audit readiness. Leadership & Talent Development:Build and mentor high-performing and dynamic teams, fostering a culture of accountability, innovation, and engagement. Qualifications & Core Competencies Education: Bachelor's degree in Business, Supply Chain, Logistics, or related field; Master's degree preferred. Experience: 10+ years in progressive logistics or supply chain leadership roles Minimum 5 years managing enterprise-level transportation and distribution operations. Competencies: Strategic thinking and financial acumen Expertise in technology-driven logistics solutions and continuous improvement Highly effective written and oral presentation skills Strong leadership and cross-functional influence capabilities Executive presence #LI-CH1 #LI-Onsite Company Benefits: Health & Welfare Benefits: Medical and prescription drug plans, telemedicine (with medical plan), dental and vision plans, virtual physical therapy*, an employee assistance program (EAP)*, and voluntary accident, critical illness, and hospital indemnification programs. Financial Benefits: Retirement 401k program with company match, an employee stock purchase plan (voluntary), financial wellness planning*, paid parental leave*, flexible spending accounts (FSA) for child care and health care, short-term and long-term disability*, basic life insurance, accidental death and dismemberment (AD&D)*, adoption financial reimbursement*, tuition reimbursement*, voluntary life insurance (for employees, spouses, and children), and voluntary identity theft and fraud protection. *100% paid by ADS. Why Join ADS? Growth Opportunities & Global Presence: With a global network of approximately 70 manufacturing plants and 40 distribution centers, ADS offers extensive opportunities for career growth and development in various locations around the world. Inclusive and Creative Work Culture: ADS fosters a culture of passion, innovation, and continuous improvement, empowering employees to shape industry-leading solutions. We value diverse perspectives, recognizing that they drive better ideas, processes, and performance. Our workplace is built on respect, inclusivity, and shared responsibility, ensuring every team member feels valued and contributes to our collective success. Innovative & Sustainability Focused: Advanced Drainage Systems is one of the largest plastic recyclers in North America, ensuring over half a billion pounds of plastic is kept out of landfills every year. Learn More: ******************************** EEO Statement ADS supports an inclusive workplace that values diversity of thought, experience, and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. ADS is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
    $110k-150k yearly est. Auto-Apply 15d ago
  • Director Fraud Strategy

    Bread Financial 4.7company rating

    Senior manager of marketing job in Columbus, OH

    Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. The Director of Fraud Strategy leads the Fraud Strategy function of Account Protection, being responsible for the analysis of fraud trends, the development of mitigation strategies and deployment of creative solutions to effectively manage fraud losses, maximize revenue, and support business growth. The Director is responsible to manage and develop a multifaceted team of fraud analysts that provide both real-time and trending insight into fraud vulnerabilities and countermeasure opportunities. The Director guides the development and optimization of fraud mitigation controls within our framework of tools to ensure the business meets or exceeds Fraud Loss goals while supporting business growth targets.The Fraud Strategy Director defines and measures through insight and statistical analysis existing and future mitigation opportunities as part of the decensign and development process. The Director must measure and monitor fraud performance for the purpose of statistically quantifying risk and opportunity. The Director also seeks and designs creative solutions to fraud risk challenges through optimization of existing controls, pursuit of new tools and expanded use of alternative data. Essential Job Functions * Develop and communicate vision for the team, define success and how it will be measured. This includes delivering on the vision for the Account Protection function as well as more specific definitions for the Fraud Strategy Team. * Demonstrates the ability to work independently, remain organized, and prioritize work to work on multiple projects over the same time period with accuracy and attention to detail. * Utilize critical thinking skills to help analyze business issues, collaborates with stakeholders to resolve problems, is strategic, and gains consensus on the best solution. * Hire, develop, supervise, and retain key talent. * Ensure individuals have the skills and tools needed to support the development and execution of fraud mitigation. * Research and understand industry best practices for fraud mitigation strategies, techniques and risk. * Build relationships by establishing trust, confidence and credibility with senior leaders, executives, and regulatory bodies. * Build and maintain productive partnerships with key areas of the business (e.g., Operations, Credit Management, Client Partnership) to ensure strategies are comprehensive, fit for purpose and executed as designed. * Research and understand relevant regulations and work with Compliance and Operations partners to ensure strategies comply. * Ensure controls are in place to mitigate any potential liability. Reports to: VP of Fraud Work Environment: * Normal office environment. As a senior leader, must work at a Bread Financial office a minimum of 6 days per month. •Ability to travel 6 days a month if not located near a Bread Financial office. * Ability to travel 25% of time if not located near Bread Financial office * Direct Reports: This role will have two to four direct reports and eight to twelve direct reports in function. Minimum Qualifications: * Bachelor's Degree or equivalent education in Business Management, Statistics, Mathematics * Seven years' work experience directly related to the role and five years minimum of supervisory experience * Seven years or more experience demonstrated understanding of risk management disciplines, varying analytic practices and fraud risk concepts. * Proven success in analyzing large amounts of data which foster actionable business decisions. * Experience managing data analysts or statisticians with a proven capacity to lend guidance, insight and comprehension of in-depth, detailed analysis they produce. * Solid understanding of operational execution is necessary to contextualize, and support recommended strategic deployments. Preferred Experience: * Master's in Business Management, Statistics, Mathematics * Ten years or more in Fraud Risk and/or Credit Risk Other Duties This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary Range (unless otherwise noted below): $134,400.00 - $278,200.00 Full Salary Range for position: California: $154,500.00 - $347,700.00 Colorado: $134,400.00 - $292,100.00 New York: $147,800.00 - $347,700.00 Washington: $141,100.00 - $319,900.00 Maryland: $141,100.00 - $306,000.00 Washington DC: $154,500.00 - $319,900.00 Illinois: $134,400.00 - $306,000.00 New Jersey: $154,500.00 - $319,900.00 Vermont: $134,400.00 - $278,200.00 The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills. Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan. All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO. Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance. Click here for more Benefits information. About Bread Financial At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn. * Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k). * The Company is an Equal Opportunity Employer. * Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. * The Company participates in E-Verify. * The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. * The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at ************************. Job Family: Credit Operations Job Type: Regular
    $154.5k-347.7k yearly 24d ago
  • Marketing Category Specialist II

    Kimball Midwest 4.4company rating

    Senior manager of marketing job in Columbus, OH

    Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Product Marketing Specialist II for the Marketing Department at our Columbus, OH, location. As a Kimball Midwest associate, you will experience why we have been listed as one of the Top Workplaces in Columbus 13 years in a row! Our sales revenue growth is dynamic, increasing from $1 million in 1983 to more than $500 million today. Throughout all our growth we have kept the family owned and operated culture alive. At Kimball Midwest, you are a name and not a number and we pride ourselves on our unique culture. This position includes spearheading cross-departmental efforts to create marketing material and strategies for assigned product categories in order to drive revenue growth. Responsibilities: Build product portfolio strategies and driving financial results for assigned category. Create product strategies that drive revenue growth, GP and GPAC, and enhance sales rep earnings. Assist the Manager of Category Management & the Director of Product Management & Commercialization in the aggressive, profitable, and successful growth of the Company. Develop insights that are derived from data and are customer focused that progress merchandising strategies for your assigned categories. Analyze product assortment and data analytics to establish priorities within product categories based on market trends, customer needs, portfolio gaps, strategic plans, and feasibility to execute. Execute new product development process, partnering with Product Line, from ideation through development and launch. Achieve a high understanding of assigned categories. Creation and execution of content schedule for visual production team. Creation of material for the company catalog, eCommerce, email marketing, product development, and social media. Implement best practices for lifecycle management. Execute new product development processes (which include product testing and evaluation. Qualifications: Bachelor's degree in business administration or marketing or equivalent work history. 4-5 years of experience in marketing with growing levels of responsibility. Ability to analyze, interpret, and filter down to key information; strategic thinking while systematically problem solving. Ability to make data-driven decisions, understand financial statements and reporting, and communicate the significance of data as a story. Must be able to develop and implement Standard Operation Procedures (SOP) and use data to inform decision making. Must be able to discern patterns in data to create action and make connections across the business regarding relevant data and objectives. Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines. High degree of ownership and initiative. Collaborative mindset- ability to energize and activate plans across team members. Entrepreneurial spirit - proven ability to develop and execute new ideas - willing to champion new and different ideas even in the face of strong challenges. Benefits: We offer a benefits package that includes health, dental and vision insurance, company sponsored life, optional life and disability insurance, Paid Parental leave, Health Savings Accounts and Flexible Spending Accounts, a 401(k) plus match, Tuition Assistance, Paid Time Off (PTO), a Dress For Your Day dress code and paid holidays. This position is the in the office Monday through Friday. Kimball Midwest is an equal opportunity employer that is committed to a program of recruitment of females, minority group members, individuals with disabilities, qualifying veterans and any other classification that is protected by federal, state, or local law.
    $34k-47k yearly est. Auto-Apply 54d ago
  • Senior Director Marketing - Americas

    Vertiv 4.5company rating

    Senior manager of marketing job in Westerville, OH

    The Senior Director, Marketing - Americas will lead an exciting acceleration of the Americas Marketing Team during a period of unprecedented growth in the data center and digital infrastructure markets. This role will drive innovative marketing strategies that will shape the future of marketing critical digital infrastructure solutions across the Americas. The individual will have a bias towards action and drive the creation of comprehensive marketing campaigns and solutions while partnering with key internal and external stakeholders. RESPONSIBILITIES Collaborates with the Vertiv Americas President, Americas Sales and Services Leadership, and the Vice President of Strategy and Portfolio Growth - Americas to develop marketing plans to support key short- and long-term regional growth initiatives. Develop strategic marketing that establishes the Americas as the thought leader in critical infrastructure solutions. Leads efforts to accelerate sales enablement programs for the broader Americas Salesforce while closely collaborating the Vertiv Business Units. Defines and implements critical marketing programs in Americas as well as leading teams that spearhead Vertiv's efforts at public events. Partners with Vertiv's Global Marketing Centers of Excellence to ensure the alignment of approach, measurement, and analysis of marketing initiatives while implementing a strong cadence of review. Analyzes target market information to identify and recommend effective marketing approaches. Prepares, leads, and executes effective advertising campaigns based on market research. Identifies new market segments that will benefit from Vertiv solutions driven by a strong understanding of the Vertiv portfolio of solutions and key market trends. Leads high-performing marketing teams in a fast-paced, high-growth environment. Forecasts, drafts, implements, and oversees the Americas Marketing budget. QUALIFICATIONS Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred. At least 10+ years of experience in marketing and long-range planning required. PHYSICAL & ENVIRONMENTAL DEMANDS N/A TIME TRAVEL REQUIRED 20% The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion. OUR STRATEGIC PRIORITIES Customer Focus Operational Excellence High-Performance Culture Innovation Financial Strength OUR BEHAVIORS Own It Act With Urgency Foster a Customer-First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people. Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to ********************** . If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. #LIN-JT1
    $135k-185k yearly est. Auto-Apply 4d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Senior manager of marketing job in Columbus, OH

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 17d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Hilliard, OH?

The average senior manager of marketing in Hilliard, OH earns between $86,000 and $142,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Hilliard, OH

$110,000

What are the biggest employers of Senior Managers Of Marketing in Hilliard, OH?

The biggest employers of Senior Managers Of Marketing in Hilliard, OH are:
  1. Accenture
  2. Cardinal Health
  3. Oracle
  4. The Hire Group
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