Senior manager of marketing jobs in Independence, MI - 303 jobs
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Marketing Manager - Talent Brand
Rocket Companies Inc. 4.1
Senior manager of marketing job in Detroit, MI
As a MarketingManager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.
About the role
* Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
* Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
* Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
* Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
* Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
* Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
* Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence
About you
Minimum Qualifications
* 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
* Bachelor's degree in marketing or a related field, or equivalent competency
* Knowledge of project management principles
* Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution
Preferred Qualifications
* Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
* Advanced knowledge in analyzing and interpreting marketing related data
* Experience with AI tools to deliver marketing excellence
* Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
$86k-130k yearly est. Easy Apply 41d ago
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Sr. Manager, Product Marketing-Strategy and Operations
Opentext Corporation
Senior manager of marketing job in Southfield, MI
OPENTEXT - THE INFORMATION COMPANY OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI-First. Future-Driven. Human-Centered.
At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent AI can't replace to help us shape the future of information management. Join us.
YOUR IMPACT
As the Sr. Manager, Strategy & Operations for Product Marketing, you'll operate as the strategic right hand to the SVP of Product Marketing-driving planning, operational execution, and cross-functional alignment across a 90-person global team. You will act as an internal force multiplier, helping to orchestrate the rhythm of business, manage top priorities, scale strategic initiatives, and keep the team laser-focused on outcomes.
This is a high-impact, high-visibility role that blends business operations, strategy execution, and leadership enablement. Think GTM strategist meets operational maestro meets Chief of Staff.
WHAT THE ROLE OFFERS
Strategic Planning & Execution
* Drive quarterly and annual business planning cycles for the Product Marketing org
* Facilitate OKR alignment, goal setting, and strategic priorities across all PMM pillars
* Partner with SVP to manage and execute key strategic initiatives
* Build dashboards and executive updates for internal and external stakeholders
Operational Excellence
* Lead the operating rhythm: staff meetings, leadership offsites, team standups, QBRs
* Build and scale repeatable systems for planning, performance tracking, and cross-functional collaboration
* Identify process gaps and drive continuous improvement initiatives
* Ensure projects move forward efficiently and effectively, clearing blockers when needed
Team Enablement & Culture
* Serve as a communication and coordination hub for the 90-person Product Marketing team
* Create structured content to drive team alignment: playbooks, templates, comms, and guides
* Support leadership onboarding, role clarity, and team development initiatives
* Promote and reinforce a culture of excellence, transparency, and customer-centricity
Cross-Functional Partnership
* Liaise with Product, Sales, Finance, Enablement, and Comms to drive alignment
* Represent Product Marketing in enterprise-wide strategic initiatives
* Support resource planning, budgeting, and hiring operations.
WHAT YOU NEED TO SUCCEED
* 8-12+ years in product marketing, strategy, business operations, or chief of staff roles
* Strong grasp of B2B SaaS, GTM strategy, and organizational dynamics
* Experience building scalable frameworks, operating models, and KPIs
* Confident communicator with executive presence and presentation skills
* Highly organized, detail-oriented, and decisive with excellent judgment
* Bias for action, comfort with ambiguity, and a natural problem solver
* Trusted leader who thrives behind the scenes making big things happen
ONE LAST THING
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World's Best Employers by Forbes!
OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket at Ask HR. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.
Salary Range: $150,000 - $215,000 Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.
$150k-215k yearly 60d+ ago
Director of Brand & GTM Strategy
Whisker 4.0
Senior manager of marketing job in Auburn Hills, MI
Whisker is redefining what it means to live with cats-designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what's possible for cats and the people who love them. We believe the future is feline. And we're imagining that future today.
We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.
Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to world-class growth execution. And we're just getting started.
What You'll Do:
The Director of Brand & GTM Strategy is the operational heartbeat of Whisker's marketing engine-driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You'll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.
Essential Duties and Responsibilities:
Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
Builds and optimizes systems for cross-functional collaboration and campaign tracking
Manages agency partners and internal resources to ensure timely, high-quality delivery
Oversees creative brief development and ensures messaging consistency across all touchpoints
Connects marketing investment to impact-reporting on brand performance metrics and ROI
Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
Continuously improves GTM frameworks for speed, clarity, and repeatability
Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
Drives accountability and performance through clear goal-setting and measurement
Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
Fosters a culture of operational excellence, collaboration, and continual learning
Will perform additional duties as required
Leadership Responsibilities:
Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.
Requirements
What You'll Bring:
BA in Marketing, Statistics, or Communications and / or equivalent years of experience
10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
Deep experience managing go-to-market processes and complex cross-functional campaigns
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Proficiency in marketing analytics, planning, and performance reporting
Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
Experience in DTC, CPG, or tech-driven consumer brands
Must have a cat-your ability to understand our cats and cat parent users is critical to success
Demonstrated success in building scalable systems and marketing operations frameworks.
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Not Required but Nice to Have!
Experience in global or multi-market brand management
Familiarity with subscription, connected device, or eCommerce ecosystems
Passion for building brands that combine design, technology, and lifestyle-and maybe a cat (or two) of your own
Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program
Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
#onsite1
$119k-163k yearly est. 41d ago
Marketing Manager - Talent Brand
Quicken Loans 4.1
Senior manager of marketing job in Detroit, MI
As a MarketingManager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.
About the role
Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence
About you
Minimum Qualifications
5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
Bachelor's degree in marketing or a related field, or equivalent competency
Knowledge of project management principles
Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution
Preferred Qualifications
Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
Advanced knowledge in analyzing and interpreting marketing related data
Experience with AI tools to deliver marketing excellence
Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at
**************************
.
$77k-102k yearly est. Auto-Apply 42d ago
Senior Manager, Corporate Communication
Carhartt 4.7
Senior manager of marketing job in Dearborn, MI
Position Details: Title: SeniorManager, Corporate CommunicationsDepartment: MarketingReports to: Director of CommunicationsLocation: Dearborn, MIJob Classification: Hybrid As a key member of Carhartt's global Communications team, this role is responsible for providing strategic corporate communications support for the company. This role is responsible for leading employee communications, developing executive visibility platforms, and managing issues communications to support Carhartt's Mission and business objectives.Reporting to the Director of Communications, this leader will collaborate closely with cross-functional partners to craft compelling narratives, elevate the associate experience, and amplify the voice of Carhartt's leadership.
Inspired by Hard Work
At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities Employee/Internal Communications:
Provide strategic direction and leadership to the team responsible for internal communications, fostering creativity, collaboration and continuous improvement.
Create internal communications strategies and initiatives that educate, inspire and engage associates. Ensure all messaging supports Carhartt's Mission, core values and business strategies.
Collaborate closely with other functions such as HR, IT, Brand, Product and others to translate complex strategic initiatives into cohesive communications campaigns.
Manage and optimize our internal communications channels, including intranet, email, virtual platforms. Oversee the planning, content development and execution of associate town halls and related events.
Lead a team of writers and designers in the development of high-quality content for web, mobile, video, social and print, ensuring consistent brand voice.
Leverage innovative technology and digital solutions to create engaging employee experiences. Partner with the Public Relations team to deliver a comprehensive, integrated content strategy for the intranet and other internal channels. Executive Communications:
Lead executive communications for key leaders to enhance the company's reputation and drive awareness of the company's key business initiatives and strategies.
Identify and activate opportunities for key leaders, including conferences, media interviews, editorial contributions, and more.
Develop, write and edit communications includes speeches, talking points, emails and other briefing documents.
Issues Management:
Monitor, identify, and assess emerging issues that could impact the company's reputation, operations, or stakeholder trust, providing counsel to leadership on communications response.
Develop and execute strategic response plans in collaboration with internal teams and external partners to ensure consistent, accurate communication.
Required Education
Bachelor's degree in journalism or communications with a thorough understanding of communications principles and best practices.
Required Skills & Experience
10 or more years of progressively responsible communications experience, preferably in corporate communications, inclusive of the following:
4 years of experience managing teams or providing project oversight
Experience in a global organization required; additional expertise in employee communications, digital, or related areas is a plus.
Proven leadership skills with experience in change management and the ability to influence without direct authority.
Strong business acumen with demonstrated success advising C-suite executives on internal communications strategies.
Exceptional project management skills, including leading design and development processes, delivering projects on time and within budget, and managing multiple priorities with agility.
Track record of creating and executing strategic communications programs aligned with business goals that achieve measurable results.
Ability to simplify complex topics into clear, creative narratives for diverse audiences, with fluency in AP Style.
Solid understanding of design principles, technology, social media, and communication distribution channels across varied locations.
Strategic and innovative thinker capable of spotting emerging trends and driving projects from concept to completion.
Strong collaborator able to partner effectively with senior leadership, teams, and agency partners, demonstrating a positive, client-focused attitude.
Proficient in Microsoft Office and Adobe Suite; SharePoint experience is a plus.
Physical Requirements and Working Conditions
Typical office environment; cubicle/office setting.
Extended periods of time sitting, standing, typing on a computer is required.
This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
Carhartt is a tobacco free workplace.
#LI-Hybrid
$76k-98k yearly est. 58d ago
Corporate Marketing Manager
Fessler & Bowman Inc.
Senior manager of marketing job in Holly, MI
About Fessler & Bowman:
Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by
Engineering News-Record
as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people - whose dedication and expertise set the company apart.
Our Culture & Philosophy:
Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers.
Open & Constructive
Take Pride in Our Product
Relentless Commitment
Care About Our Customers
Team Success
Summary:
The Corporate MarketingManager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company's identity across all platforms. This role plays a key part in telling the Fessler & Bowman story-communicating who we are and what we do-through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company's brand presence.
Working closely with Business Development and Estimating, the Corporate MarketingManager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization.
Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position.
Five Key Roles of the Corporate MarketingManager:
Proposal Development & Support
Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company's strengths and strategic positioning.
Persuasive Copywriting & Brand Storytelling
Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners.
Marketing Collateral Creation & Maintenance
Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity.
Digital Marketing & Analytics
Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook.
Team Leadership & Mentorship
Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight.
Essential Duties & Responsibilities:
Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets.
Coordinate and execute professional photography for projects and team members.
Maintain and organize brand assets, templates, and digital libraries.
Collaborate with internal departments to gather content and ensure alignment with company goals.
Monitor industry trends and competitor marketing to inform strategy.
Ensure all marketing deliverables meet deadlines and quality standards.
Support internal communications and employee engagement initiatives as needed.
Communicating and upholding the Company's commitment to Integrity and Code of Ethics.
Other relevant tasks as assigned
Education, Experience & Qualifications:
Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred.
5+ years of experience in marketing, communications, graphic design, or related field.
Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment.
Excellent communication and interpersonal skills, with a focus on collaboration.
Creative problem solver with attention to detail and a passion for creating positive employee experiences.
Travel:
Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable.
Work Environment:
As a MarketingManager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings.
Benefits:
Fessler & Bowman is proud to provide eligible Team Members with the following benefits:
Medical, dental and vision insurance
401k with company contributions
Paid Holidays and Paid Time Off
Recruitment Process:
The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test.
Fessler & Bowman is an Equal Opportunity Employer
$76k-119k yearly est. 60d ago
Vice President Global Marketing
Emerson 4.5
Senior manager of marketing job in Novi, MI
The **Vice President of Global Marketing** , based in **Novi, MI** supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance.
**In This Role, Your Responsibilities Will Be:**
Strategic Leadership
+ Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
+ Define compelling brand positioning, messaging, and value propositions across product lines and markets.
+ Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.
Team & Functional Leadership
+ Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
+ Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
+ Foster a culture of accountability, innovation, and collaboration that inspires high performance.
Market & Customer Focus
+ Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
+ Champion voice-of-customer programs to fuel innovation and drive adoption.
+ Track competitive trends and market shifts to proactively adjust strategies.
Demand Generation & Growth
+ Direct global demand generation campaigns and pipeline development in close partnership with Sales.
+ Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
+ Drive ROI through metrics-based decision-making and performance optimization.
Brand & Communications
+ Strengthen global brand presence through powerful storytelling and consistent messaging.
+ Lead internal and external communications, executive thought leadership, and media relations.
+ Ensure a unified brand identity across all geographies and channels.
+ Advance Branson's Digital Marketing Strategy across all markets worldwide.
**Who You Are:**
You serve as the cornerstone of our Marketing operations. This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit's future growth, strengthening its competitive position, and inspiring a global team to deliver results.
**For This Role, You Will Need:**
+ Bachelor's degree in Engineering or a related field
+ Experience leading product marketing for a business unit or company
+ 10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
+ A record of success building and executing strategies that drive measurable growth in revenue and market share
+ Expertise in brand management, product marketing, and demand generation
+ Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
+ Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
+ Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
+ Agility to thrive in a fast-paced, complex, and matrixed environment
+ Legal Authorization to work in the United States - sponsorship will not be provided
**Preferred Qualifications That Set You Apart:**
+ MBA preferred
+ Strategic thinker with a results-driven mindset
+ Customer-centric, with data-informed decision-making skills
+ Collaborative leadership style with global cultural awareness
+ Innovative, digitally savvy, and forward-looking
+ Known for execution, accountability, and follow-through
+ High technical and engineering acumen to translate into differentiated growth strategies
**Our Culture & Commitment to You:**
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
\#LI-JS3
**WHY EMERSON**
**Our Commitment to Our People**
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
**Work Authorization**
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
**Equal Opportunity Employer**
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
**Accessibility Assistance or Accommodation**
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
**ABOUT EMERSON**
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
**No calls or agencies please.**
**Requisition ID** : 25026676
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
$158k-225k yearly est. 60d+ ago
Senior Marketing Manager
Commonsail Investment Group 4.0
Senior manager of marketing job in Brighton, MI
Job Description
SeniorMarketingManager - Senior Living & Healthcare
CommonSail Investment Group
The SeniorMarketingManager is responsible for driving the marketing performance of assigned communities across the senior living and healthcare portfolio. This role partners closely with the Director of Marketing to optimize lead generation, enhance the customer journey, strengthen brand presence, and ensure communities achieve their lead and occupancy goals. The SeniorMarketingManager collects market assessments, oversees campaign planning, reviews analytics with digital agency partners, and day-to-day marketing needs-acting as the primary marketing liaison for communities and a strategic connector across internal departments and digital agency partners.
This position requires for a leader who truly understands local market dynamics, built through strong, direct relationships across their region and specifically, close partnership with regional sales and operations leaders. With a deep grasp of senior living and healthcare buyer behavior and a commitment to trust-first communication, the SeniorMarketingManager ensures every initiative is on-brand, clearly coordinated across teams, and purposefully designed to deliver measurable growth.
Focus Areas
1. Communities & Markets
Knowledge
Deep understanding of community-level goals, audience segments, market dynamics, competitive landscape, and revenue insights.
Plans
Lead Community Assessment Marketing Plans.
Define measurable goals and expected outcomes for each community.
Manage plan approval, rollout, and performance evaluation.
Messaging
Develop market-specific messaging tailored to seniors, families, and healthcare decision-makers.
Ensure alignment with corporate brand voice, standards, and visual identity.
Tactics
Lead project intake and direction-setting for community marketing needs.
Gather project details, develop creative briefs, and guide deliverables.
Stay aligned on all community-level initiatives, collaborating closely with the project management team to ensure timelines are met.
2. Client Relationships
Serve as the primary point of contact for assigned region communities-owning the relationship between marketing, operations, and sales.
Act as the first touchpoint for any issues, opportunities, or needs that impact a community's marketing performance.
Travel to markets and communities to gather insights, strengthen relationships, and support on-the-ground initiatives.
3. Marketing Team Collaboration
Maintain constant communication with internal subject-matter experts across Insights, Digital, Social, Earned Media, Creative, and Operations.
Manage agency and vendor relationships to ensure high-quality work aligned with objectives.
Prioritize marketing work and resources based on sales/revenue opportunity and community needs.
4. Marketing Initiatives
Lead one-off or cross-portfolio marketing initiatives as assigned (e.g., service line campaigns, brand rollouts, digital pilots, special projects).
Ensure initiatives integrate seamlessly across channels and support organizational goals.
Core Responsibilities
Conduct market visits, competitive research, and community assessments to identify opportunities, threats, and messaging strategies.
Enforce and elevate brand standards across all communities, campaigns, and communication channels.
Lead the development and execution of marketing plans, leveraging both internal teams and agency partners.
Create and analyze reporting across multiple platforms; extract insights, identify trends, and develop recommendations for campaign optimization.
Partner closely with Sales to ensure every lead is nurtured effectively and conversions are supported through the customer journey.
Develop creative briefs and provide clear direction to both internal teams and agency partners.
Lead the creation and execution of multi-channel campaigns that support occupancy, lead generation, referral engagement, and brand awareness.
Collaborate with Insights and Digital teams to use data-driven strategies that increase qualified leads and improve customer conversions.
Present marketing strategies, performance results, and recommendations to internal stakeholders and senior leadership.
Metrics for Success
Marketing and Sales Goal Targets (KPIs)
Monthly lead goals
Rolling lead qualification goals
Deposits and move-ins
Leads by Channel
Performance and efficiency by digital, referral, offline, and community-level tactics
Brand Consistency
Quality and consistency of messaging and creative across all communities
Revenue to Target
Achievement of occupancy, census, and revenue goals for assigned communities
Required Qualifications
Bachelor's degree in marketing, Communications, Business, or a related field.
5-8+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
Strong analytical skills with the ability to interpret data and translate insights into strategy.
Excellent communication, relationship-building, and presentation abilities.
Highly organized with the ability to manage multiple markets and priorities simultaneously.
Preferred Experience
Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
Digital understanding in various strategies such as Performance Max (Pmax), retargeting, etc.
Being a liaison for digital agency
Experience managing agency partnerships and cross-functional teams.
Competencies
Strategic thinking
Relationship management
Data-driven decision-making
Market insight & customer understanding
Creative problem-solving
Cross-functional collaboration
Accountability & ownership
Strong communication and presentation skills
In office, minimal 4 days a week.
Salary: 95k-100k
Bonus Potential 12k
Up to $100.00/per month
Travel: 30-40%
#CSALL
$107k-137k yearly est. 12d ago
Marketing Analytics Manager
Ra 3.1
Senior manager of marketing job in Detroit, MI
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$112k-155k yearly est. 13h ago
Vice President of Demand Generation & Account-Based Marketing (ABM)
HKS Inc. 4.2
Senior manager of marketing job in Detroit, MI
Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships.
Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.
Responsibilities:
* Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events
* Drives measurable pipeline growth and client engagement through targeted marketing programs
* Optimizes channel performance, ROI, and campaign attribution using analytics and martech
* Develops and scales ABM playbooks in partnership with PMDs and BD Directors
* Leads account-specific marketing programs for top global and regional clients
* Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets
* Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities
* Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns
* Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable
* Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
* Champions operational excellence, scalability, and agility across all marketing functions
* Develops playbooks, templates, and processes to ensure consistency across practices and regions
* Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue
* Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
* Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity
* Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
* Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
* Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
* Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
* Manages conflict effectively and encourages a healthy team environment
* Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
* Takes personal responsibility for fostering a green workplace through sustainable work practices
* Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
* Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
* Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
* Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals
Qualifications:
* Bachelor's degree in Advertising or related degree
* Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM
* Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software
* Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
* Prior experience in professional services or design industries
* Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts
* Successful track record with managing a team and performing duties in a fast-paced environment
* Proven ability to design and execute multi-channel, measurable campaigns
* Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
* Proven ability in identifying issues, determining their cause, developing creative solutions
* Excellent operational mindset with martech, campaign orchestration, and process leadership
* Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication
* Excellent attention to detail and commitment to excellence
* Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team
* Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives
* Strong understanding of data privacy law across the globe
* Strong presentation skills
* Strong organizational skills and the ability to work on multiple projects at the same time
* Ability to partner seamlessly with BD to align marketing activity with client growth
* Ability to thrive in a complex, matrixed global organization
* Ability to influence senior stakeholders across practices, regions, and BD teams
* Ability to measure and report brand performance
* Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
* Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
* Ability to proactively problem solve and apply innovative solutions
* Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
* Ability to effectively meet deadlines at expected quality
* Travel may be required
Base Salary Range: $115k to $175k annually - Chicago, Denver, Los Angeles, New York, San Diego, Seattle and Washington DC locations only.
The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity, experience, education, specialty and training.
HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees. To learn more about our benefits visit this page.
Application Deadline: 1/1/2026
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
$115k-175k yearly 60d+ ago
Events Marketing Manager, West
Censys
Senior manager of marketing job in Ann Arbor, MI
We're looking for a Events MarketingManager to join our Demand Generation team to help accelerate global pipeline growth through exceptional event and webinar programs. This person will play a hands-on role in executing our global event strategy and webinar programs. You'll work closely with Demand Generation leadership as well as Product Marketing, Research, and Content to drive high-impact programs that generate and nurture demand globally.
What You'll Do:
Events
* Support and execute the global event strategy across key regions and audience segments.
* Oversee event logistics including scheduling, vendor coordination, swag distribution, and onsite operations.
* Manage Censys's presence at large-scale industry conferences, partner events, and targeted regional activations.
* Provide on-site event support including booth setup, run-of-show management, and demo facilitation.
* Drive pre- and post-event processes: campaign setup, attendee engagement, lead capture, and follow-up.
* Equip teams with updated enablement materials, talking points, and event resources.
Webinars
* Support the global Censys webinar program from planning through measurement.
* Manage webinar logistics and campaign execution, including Zoom setup, promotions, and registration workflows in HubSpot.
* Collaborate with Research, Product Marketing, and Content teams to develop engaging, high-value topics.
* Partner with external vendors for sponsored and co-marketing webinars.
* Track and report webinar performance to inform future program improvements.
* Maintain an ongoing global webinar calendar aligned to core demand priorities.
What You'll Bring:
* 2-5 years of B2B marketing experience, ideally in cybersecurity or SaaS.
* Experience managing global events and webinars, including logistics, vendor management, and promotion.
* Familiarity with HubSpot, Salesforce, and Zoom Webinars.
* Excellent project management and cross-functional collaboration skills.
* Strong attention to detail, organization, and communication across multiple time zones.
Skills that set you apart:
* Familiarity with cybersecurity trade shows.
* Experience working with international teams across APJ, EMEA, and NOAM regions.
For high cost of living areas (San Francisco / Seattle), the expected salary range for this position is $100,000 USD - $110,000 USD, plus bonus eligibility and equity.
For all other locations, the expected salary range for this position is $80,000 USD - $100,000 USD, plus bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.
Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team's global perspectives. For this role, we are open to remote employees located in the Pacific time zone in the continental US.
$80k-110k yearly Auto-Apply 22d ago
Segment Manager
Dragados
Senior manager of marketing job in Detroit, MI
Manage professional staff responsible for design and project construction
Direct and coordinate activities of project personnel to ensure project progresses on schedule and within prescribed budget
Assist subordinate supervisors in maintaining production on budget and schedule
Review project estimate or plan to determine schedule, estimated job cost, procedures for accomplishing project, staffing requirements, and allotment of available resources to various phases of project
Understand project documents ie: completeness or inadequacies.
Anticipate project needs with sufficient lead-time to avoid delay of production
Establishes work plan and staffing for each phase of project, work closely with Human Resources in recruitment efforts as necessary
Oversees coordination with project staff to outline work plans, assign duties, responsibilities, and scope of authority
Review status and modify schedules or plans as required and prepares project reports for management, owners, and subcontractors
Follow-up on directives to be continuously on the alert for situations that are not progressing productively and for opportunities to improve project performance
Confer with project personnel to provide technical advice and to resolve problems
Work closely with Company employees, project supervisors, owners, external teams, and support people to get commitments regarding PM's managerial and supervisory requests
Provide positive safety leadership to the project
Review field operation and ensure that the project provides a safe workplace
Coordinate the preparation and updating of the formal project construction schedule as required by the contract documents
Coordinate resource use with project superintendent; for example, craft assignment, crew sizes and project layout for offices, traffic flow, and material storage
Responsible for claims management and documentation
Coordinate material purchases, assure that subcontractor agreements are prepared and change orders are accurate and issued to owners, subcontractors, and suppliers
Develop, maintain business relationships and manage subcontractor, client/owner, engineers, JV partner(s), and unions if applicable
Maintain relationships with contracting agencies, executive management
Participate in project presentations to elected officials, general public, and other stake holders
Responsible for project closeout. Secure loose ends by finishing paperwork, obtaining retainages, supporting supervisors, and expediting claims
Debriefing of project to review all positive and negative aspects after completion
Able to confidently negotiate any & all matters on behalf of the JV as they relate to cost, schedule, & contract matters with Owner/Sub suppliers
Performs other related duties as required and assigned.
$87k-145k yearly est. 60d+ ago
Retail Event Marketing Manager
Leaffilter North, LLC 3.9
Senior manager of marketing job in Ann Arbor, MI
Leaf Filter is looking for a District Retail MarketingManager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must.
The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote seniormanagement from within the organization and will give you the training and expertise to take the next step in your career!
What's in it for me?
Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit
Competitive Medical, dental and vision benefits
Training - Be set up for success from day one with industry leading training and support at levels
Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within!
Primary Purpose:
The Retail MarketingManager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.
Essential Duties and Responsibilities:
Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory
Responsibility for budgeting and staffing within our retail affiliates
Manage retail marketing team in generating new sales leads
Manage retail marketing material and equipment set up and tear down
Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report retail metrics to evaluate performance and ROI of our retail partnerships
Responsible for exceeding sales lead quotas based upon established KPIs
Minimum Skills and Competencies:
High school diploma or GED
2+ years experience of successful lead generation and management positions in direct to consumer industries
Strong recruiting and training skills
Experience with large scale budgeting and planning
Excellent written and verbal communication skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for retail marketing
Travel within the assigned territory as needed
Ability to work evenings and/or weekends
Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball".
Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality.
Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction.
Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization.
Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions.
Physical Requirements:
* Normal office environment and field office/manufacturing/construction environment.
* Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
* Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
$61k-78k yearly est. 27d ago
Director of Sales and Marketing
Synergy Senior Management
Senior manager of marketing job in Sterling Heights, MI
A Senior Assisted Living Community in Oakland County is looking for a Full-Time Director of Sales and Marketing. If you have previous sales and marketing experience working within a senior living facility, this could be the job for you!
Responsibilities include but not limited to:
Develop comprehensive marketing and sales strategies aligned with the overall business objectives.
Create and communicate sales goals and ensure executives are informed on the progress of those goals.
Develop and execute marketing campaigns, branding initiatives, advertising efforts, and public relations activities.
Conduct market research to understand customer needs and assess market opportunities.
Analyze marketing and sales metrics, key performance indicators and other data to measure the effectiveness of strategies and campaigns.
Set sales targets, establish sales processes, and implement strategies to drive sales growth.
Monitor sales performance, analyze sales data and identify areas of improvement.
Requirements:
Bachelor's degree in marketing, business administration, or a related field.
Experience in leadership or management positions, preferably in marketing or sales.
Strategic thinking and planning skills to develop effective marketing and sales strategies that align with the organization's goals.
Excellent communication skills, both written and verbal, to effectively convey marketing messages.
Project management skills to coordinate and execute marketing campaigns and sales initiatives.
Experience in senior living communities preferred.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
As a Performance MarketingManager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results.
About the Role
* Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
* Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
* Develop and manage learning agendas that fuel creative development and optimization
* Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
* Collaborate with external agencies to execute, test, and improve paid social and display campaigns
* Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
* Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders
About You
Minimum Qualifications
* 2 years of performance media marketing experience with strong emphasis on paid social and creative testing
* Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
* Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
* Strong presentation skills and ability to translate data into actionable, strategic recommendations
* Experience partnering across teams, agencies, and creative functions to drive campaign results
Preferred Qualifications
* Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
* Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
* Experience developing and leading learning agendas and creative testing roadmaps
* Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
* Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.
Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
$57k-121.5k yearly Easy Apply 50d ago
Corporate Marketing Manager
Fessler & Bowman Inc.
Senior manager of marketing job in Holly, MI
Job DescriptionSalary:
About Fessler & Bowman:
Fessler & Bowmanis a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by
Engineering News-Record
as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people whose dedication and expertise set the company apart.
Our Culture & Philosophy:
Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby.Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers.
Open & Constructive
Take Pride in Our Product
Relentless Commitment
Care About Our Customers
Team Success
Summary:
The Corporate MarketingManager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the companys identity across all platforms. This role plays a key part in telling the Fessler & Bowman storycommunicating who we are and what we dothrough a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the companys brand presence.
Working closely with Business Development and Estimating, the Corporate MarketingManager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization.
Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position.
Five Key Roles of the Corporate MarketingManager:
Proposal Development & Support
Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the companys strengths and strategic positioning.
Persuasive Copywriting & Brand Storytelling
Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners.
Marketing Collateral Creation & Maintenance
Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity.
Digital Marketing & Analytics
Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook.
Team Leadership & Mentorship
Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight.
Essential Duties & Responsibilities:
Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets.
Coordinate and execute professional photography for projects and team members.
Maintain and organize brand assets, templates, and digital libraries.
Collaborate with internal departments to gather content and ensure alignment with company goals.
Monitor industry trends and competitor marketing to inform strategy.
Ensure all marketing deliverables meet deadlines and quality standards.
Support internal communications and employee engagement initiatives as needed.
Communicating and upholding the Companys commitment to Integrity and Code of Ethics.
Other relevant tasks as assigned
Education, Experience & Qualifications:
Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred.
5+ years of experience in marketing, communications, graphic design, or related field.
Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment.
Excellent communication and interpersonal skills, with a focus on collaboration.
Creative problem solver with attention to detail and a passion for creating positive employee experiences.
Travel:
Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable.
Work Environment:
As a MarketingManager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings.
Benefits:
Fessler & Bowman is proud to provide eligible Team Members with the following benefits:
Medical, dental and vision insurance
401k with company contributions
Paid Holidays and Paid Time Off
Recruitment Process:
The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test.
Fessler & Bowman is an Equal Opportunity Employer
$76k-119k yearly est. 2d ago
Vice President Global Marketing
Emerson 4.5
Senior manager of marketing job in Novi, MI
The Vice President of Global Marketing, based in Novi, MI supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance.
In This Role, Your Responsibilities Will Be:
Strategic Leadership
Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
Define compelling brand positioning, messaging, and value propositions across product lines and markets.
Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.
Team & Functional Leadership
Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
Foster a culture of accountability, innovation, and collaboration that inspires high performance.
Market & Customer Focus
Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
Champion voice-of-customer programs to fuel innovation and drive adoption.
Track competitive trends and market shifts to proactively adjust strategies.
Demand Generation & Growth
Direct global demand generation campaigns and pipeline development in close partnership with Sales.
Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
Drive ROI through metrics-based decision-making and performance optimization.
Brand & Communications
Strengthen global brand presence through powerful storytelling and consistent messaging.
Lead internal and external communications, executive thought leadership, and media relations.
Ensure a unified brand identity across all geographies and channels.
Advance Branson's Digital Marketing Strategy across all markets worldwide.
Who You Are:
You serve as the cornerstone of our Marketing operations. This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit's future growth, strengthening its competitive position, and inspiring a global team to deliver results.
For This Role, You Will Need:
Bachelor's degree in Engineering or a related field
Experience leading product marketing for a business unit or company
10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
A record of success building and executing strategies that drive measurable growth in revenue and market share
Expertise in brand management, product marketing, and demand generation
Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
Agility to thrive in a fast-paced, complex, and matrixed environment
Legal Authorization to work in the United States - sponsorship will not be provided
Preferred Qualifications That Set You Apart:
MBA preferred
Strategic thinker with a results-driven mindset
Customer-centric, with data-informed decision-making skills
Collaborative leadership style with global cultural awareness
Innovative, digitally savvy, and forward-looking
Known for execution, accountability, and follow-through
High technical and engineering acumen to translate into differentiated growth strategies
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
#LI-JS3
$158k-225k yearly est. Auto-Apply 5d ago
Senior Marketing Manager
Common Sail Investment Group 4.0
Senior manager of marketing job in Brighton, MI
SeniorMarketingManagerSenior Living & Healthcare CommonSail Investment Group The SeniorMarketingManager is responsible for driving the marketing performance of assigned communities across the senior living and healthcare portfolio. This role partners closely with the Director of Marketing to optimize lead generation, enhance the customer journey, strengthen brand presence, and ensure communities achieve their lead and occupancy goals. The SeniorMarketingManager collects market assessments, oversees campaign planning, reviews analytics with digital agency partners, and day-to-day marketing needsacting as the primary marketing liaison for communities and a strategic connector across internal departments and digital agency partners.
This position requires for a leader who truly understands local market dynamics, built through strong, direct relationships across their region and specifically, close partnership with regional sales and operations leaders. With a deep grasp of senior living and healthcare buyer behavior and a commitment to trust-first communication, the SeniorMarketingManager ensures every initiative is on-brand, clearly coordinated across teams, and purposefully designed to deliver measurable growth.
Focus Areas
1. Communities & Markets
Knowledge
* Deep understanding of community-level goals, audience segments, market dynamics, competitive landscape, and revenue insights.
Plans
* Lead Community Assessment Marketing Plans.
* Define measurable goals and expected outcomes for each community.
* Manage plan approval, rollout, and performance evaluation.
Messaging
* Develop market-specific messaging tailored to seniors, families, and healthcare decision-makers.
* Ensure alignment with corporate brand voice, standards, and visual identity.
Tactics
* Lead project intake and direction-setting for community marketing needs.
* Gather project details, develop creative briefs, and guide deliverables.
* Stay aligned on all community-level initiatives, collaborating closely with the project management team to ensure timelines are met.
2. Client Relationships
* Serve as the primary point of contact for assigned region communitiesowning the relationship between marketing, operations, and sales.
* Act as the first touchpoint for any issues, opportunities, or needs that impact a communitys marketing performance.
* Travel to markets and communities to gather insights, strengthen relationships, and support on-the-ground initiatives.
3. Marketing Team Collaboration
* Maintain constant communication with internal subject-matter experts across Insights, Digital, Social, Earned Media, Creative, and Operations.
* Manage agency and vendor relationships to ensure high-quality work aligned with objectives.
* Prioritize marketing work and resources based on sales/revenue opportunity and community needs.
4. Marketing Initiatives
* Lead one-off or cross-portfolio marketing initiatives as assigned (e.g., service line campaigns, brand rollouts, digital pilots, special projects).
* Ensure initiatives integrate seamlessly across channels and support organizational goals.
Core Responsibilities
* Conduct market visits, competitive research, and community assessments to identify opportunities, threats, and messaging strategies.
* Enforce and elevate brand standards across all communities, campaigns, and communication channels.
* Lead the development and execution of marketing plans, leveraging both internal teams and agency partners.
* Create and analyze reporting across multiple platforms; extract insights, identify trends, and develop recommendations for campaign optimization.
* Partner closely with Sales to ensure every lead is nurtured effectively and conversions are supported through the customer journey.
* Develop creative briefs and provide clear direction to both internal teams and agency partners.
* Lead the creation and execution of multi-channel campaigns that support occupancy, lead generation, referral engagement, and brand awareness.
* Collaborate with Insights and Digital teams to use data-driven strategies that increase qualified leads and improve customer conversions.
* Present marketing strategies, performance results, and recommendations to internal stakeholders and senior leadership.
Metrics for Success
* Marketing and Sales Goal Targets (KPIs)
* Monthly lead goals
* Rolling lead qualification goals
* Deposits and move-ins
* Leads by Channel
* Performance and efficiency by digital, referral, offline, and community-level tactics
* Brand Consistency
* Quality and consistency of messaging and creative across all communities
* Revenue to Target
* Achievement of occupancy, census, and revenue goals for assigned communities
Required Qualifications
* Bachelors degree in marketing, Communications, Business, or a related field.
* 58+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
* Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
* Strong analytical skills with the ability to interpret data and translate insights into strategy.
* Excellent communication, relationship-building, and presentation abilities.
* Highly organized with the ability to manage multiple markets and priorities simultaneously.
Preferred Experience
* Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
* Digital understanding in various strategies such as Performance Max (Pmax), retargeting, etc.
* Being a liaison for digital agency
* Experience managing agency partnerships and cross-functional teams.
Competencies
* Strategic thinking
* Relationship management
* Data-driven decision-making
* Market insight & customer understanding
* Creative problem-solving
* Cross-functional collaboration
* Accountability & ownership
* Strong communication and presentation skills
* In office, minimal 4 days a week.
* Salary: 95k-100k
* Bonus Potential 12k
* Up to $100.00/per month
* Travel: 30-40%
#CSALL
$107k-137k yearly est. 10d ago
Marketing Analytics Manager
Ra 3.1
Senior manager of marketing job in Detroit, MI
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$112k-155k yearly est. 60d+ ago
Director of Media Strategy and Planning (Digital Activation)
Quicken Loans 4.1
Senior manager of marketing job in Detroit, MI
As the Director of Media Strategy and Planning (Digital Activation), you will lead the development, execution, and optimization of integrated media strategies that drive both brand and business outcomes. This role oversees paid digital media strategy and activation across brand and mid-funnel campaigns, while ensuring alignment with overall marketing objectives and operational excellence across all channels. You'll manage a team of media professionals, collaborate with internal stakeholders and external agencies, and build strong partnerships with leading digital platforms.
About the role
Serve as a subject matter expert on integrated and digital media, staying ahead of emerging advertising trends to keep the company innovative and competitive.
Develop, innovate, and execute integrated media strategies that align with business goals and campaign objectives.
Lead media planning and investment processes, including annual, quarterly, and campaign-level planning.
Oversee digital media activation, including biddable social and programmatic channels, ensuring performance aligns with brand and mid-funnel strategies.
Design and execute governance frameworks to mitigate media risks, protect brand reputation, and ensure standards across all buys.
Partner with cross-functional teams (brand, performance, creative, analytics, insights, finance, social, and ad ops) to ensure alignment, integration, and timely campaign execution.
Manage agency relationships and strategic media partnerships (Google, Meta, TikTok, Pinterest, etc.), including performance reviews, spend goals, testing agendas, and content innovation.
Develop a media learning agenda, collaborating with agencies and analytics teams to run tests, gather insights, and inform future campaigns.
Leverage data, research, and audience insights to guide targeting strategies, media mix decisions, and campaign optimization.
Collaborate with creative teams to ensure best-in-class digital creative execution that drives performance.
Partner with social media teams to amplify organic content through paid, set KPIs, and measure performance.
Lead campaign measurement and reporting efforts, working with analytics teams to assess brand and mid-funnel performance and make data-driven decisions.
Mentor, coach, and develop team members, fostering a collaborative and high-performing culture.
Drive operational excellence by ensuring clear workflows, process optimization, and adherence to governance standards.
About you
Minimum Qualifications
Bachelor's degree in marketing, advertising, communications, or related field.
10+ years of experience in media planning, digital strategy, or marketing-related roles.
3+ years in a leadership role with experience managing teams and agencies.
Strong understanding of integrated media environments across digital and traditional channels.
Expertise in digital platforms, tools, and technologies (e.g., Facebook Business Manager, Google Ads, TikTok, Snap, programmatic DSPs).
Proven ability to develop and execute media strategies that drive both brand and business results.
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent communication, presentation, and relationship-building skills.
Preferred Qualifications
Experience with media governance frameworks, budget management, and vendor oversight.
Background managing both brand awareness and performance-driven campaigns across the full funnel.
Prior experience mentoring junior team members and fostering career growth.
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at
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How much does a senior manager of marketing earn in Independence, MI?
The average senior manager of marketing in Independence, MI earns between $96,000 and $158,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Independence, MI