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The differences between senior sourcing analysts and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sourcing analyst and a media buyer. Additionally, a senior sourcing analyst has an average salary of $84,801, which is higher than the $74,390 average annual salary of a media buyer.
The top three skills for a senior sourcing analyst include DOD, CI and intelligence analysis. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Senior Sourcing Analyst | Media Buyer | |
| Yearly salary | $84,801 | $74,390 |
| Hourly rate | $40.77 | $35.76 |
| Growth rate | 3% | 8% |
| Number of jobs | 12,504 | 20,884 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
A senior sourcing analyst is an individual who oversees the planning and purchasing process for specific commodities and who supports new product launches. He/She or she should be able to establish relationships with suppliers to help in the sourcing process and in the negotiation of deals and contracts to ensure compliance with budgetary requirements. The position requires core skills such as strong analytical, mathematical, and negotiating skills and deep knowledge of the industry the analyst is working in. The education requirements for the job include an associate or bachelor's degree in business, supply chain management, marketing, or a related field.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Senior sourcing analysts and media buyers have different pay scales, as shown below.
| Senior Sourcing Analyst | Media Buyer | |
| Average salary | $84,801 | $74,390 |
| Salary range | Between $63,000 And $112,000 | Between $56,000 And $98,000 |
| Highest paying City | Foster City, CA | Burlington, VT |
| Highest paying state | California | Vermont |
| Best paying company | PayPal | Bloomberg |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a senior sourcing analyst and a media buyer in terms of educational background:
| Senior Sourcing Analyst | Media Buyer | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 87% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between senior sourcing analysts' and media buyers' demographics:
| Senior Sourcing Analyst | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 62.8% Female, 37.2% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.5% Asian, 7.8% White, 65.4% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |