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The average salary for a Store Leader is approximately $36,979 annually, translating to about $18 per hour. This figure can differ based on various factors including experience, geographic location, and the specific retail industry. For instance, store leaders in high-demand areas or specialized sectors may command higher salaries.
As a Store Leader gains experience, their earning potential typically increases. Entry-level positions may start lower, while seasoned leaders often see significantly higher compensation. According to data, those with several years of experience can earn upwards of $50,000 annually.
Geographic location plays a crucial role in salary variations. States like California and New York often offer the highest salaries due to the cost of living and demand for skilled retail management.
With the rise of e-commerce and evolving retail landscapes, opportunities for Store Leaders are expanding. Companies are increasingly seeking experienced leaders to navigate these changes and drive success in their stores.
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The average store leader salary in Rhode Island, Massachusetts, and New Jersey are the highest in the U.S. The lowest average store leader salary states are Nevada, Oregon, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $49,448 | $23.77 |
| 2 | Rhode Island | $63,088 | $30.33 |
| 3 | Wisconsin | $42,515 | $20.44 |
| 4 | Vermont | $46,479 | $22.35 |
| 5 | Massachusetts | $55,684 | $26.77 |
| 6 | Missouri | $40,758 | $19.60 |
| 7 | New York | $45,750 | $22.00 |
| 8 | Wyoming | $39,905 | $19.19 |
| 9 | North Dakota | $39,094 | $18.80 |
| 10 | Pennsylvania | $42,284 | $20.33 |
| 11 | Maine | $40,871 | $19.65 |
| 12 | Nebraska | $45,178 | $21.72 |
| 13 | Tennessee | $37,310 | $17.94 |
| 14 | Alaska | $46,826 | $22.51 |
| 15 | New Hampshire | $41,507 | $19.96 |
| 16 | Washington | $43,924 | $21.12 |
| 17 | Minnesota | $42,038 | $20.21 |
| 18 | Mississippi | $36,513 | $17.55 |
| 19 | Utah | $40,210 | $19.33 |
| 20 | Delaware | $43,857 | $21.09 |
| 21 | Alabama | $36,313 | $17.46 |
| 22 | Florida | $39,634 | $19.05 |
| 23 | District of Columbia | $48,706 | $23.42 |
| 24 | South Dakota | $38,271 | $18.40 |
| 25 | Maryland | $42,347 | $20.36 |
| 26 | North Carolina | $36,771 | $17.68 |
| 27 | Arkansas | $35,579 | $17.11 |
| 28 | Louisiana | $35,743 | $17.18 |
| 29 | Connecticut | $41,889 | $20.14 |
| 30 | Kentucky | $35,427 | $17.03 |
| 31 | South Carolina | $35,472 | $17.05 |
| 32 | Virginia | $38,378 | $18.45 |
| 33 | Hawaii | $40,254 | $19.35 |
| 34 | Colorado | $39,400 | $18.94 |
| 35 | Idaho | $38,243 | $18.39 |
| 36 | Texas | $35,122 | $16.89 |
| 37 | West Virginia | $34,377 | $16.53 |
| 38 | Michigan | $32,719 | $15.73 |
| 39 | Illinois | $36,393 | $17.50 |
| 40 | Kansas | $35,299 | $16.97 |
| 41 | Indiana | $31,970 | $15.37 |
| 42 | California | $36,928 | $17.75 |
| 43 | Oklahoma | $31,460 | $15.13 |
| 44 | Montana | $34,036 | $16.36 |
| 45 | Georgia | $31,891 | $15.33 |
| 46 | Ohio | $30,333 | $14.58 |
| 47 | Arizona | $34,233 | $16.46 |
| 48 | New Mexico | $30,346 | $14.59 |
| 49 | Nevada | $31,689 | $15.24 |
| 50 | Oregon | $31,488 | $15.14 |
| 51 | Iowa | $29,079 | $13.98 |
The highest-paying cities for store leaders are Boston, MA, Washington, DC, and Washington, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Boston, MA | $55,878 | $26.86 |
| 2 | Washington, DC | $48,739 | $23.43 |
| 3 | Washington, NJ | $48,048 | $23.10 |
| 4 | Syracuse, NY | $46,032 | $22.13 |
| 5 | Seattle, WA | $44,084 | $21.19 |
| 6 | Philadelphia, PA | $42,744 | $20.55 |
| 7 | Baltimore, MD | $42,572 | $20.47 |
| 8 | Minneapolis, MN | $42,010 | $20.20 |
| 9 | Saint Louis, MO | $40,758 | $19.60 |
| 10 | Miami, FL | $39,894 | $19.18 |
| 11 | Denver, CO | $39,417 | $18.95 |
| 12 | Newport News, VA | $38,343 | $18.43 |
| 13 | Sioux Falls, SD | $38,247 | $18.39 |
| 14 | San Francisco, CA | $37,628 | $18.09 |
| 15 | Knoxville, TN | $37,570 | $18.06 |
| 16 | Jacksonville, NC | $37,024 | $17.80 |
| 17 | Chicago, IL | $36,531 | $17.56 |
| 18 | Mobile, AL | $36,524 | $17.56 |
| 19 | Columbus, MS | $36,391 | $17.50 |
| 20 | Corpus Christi, TX | $35,668 | $17.15 |
A store leader's salary ranges from $28,000 a year at the 10th percentile to $48,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $48,000 | $4,000 | $23 |
| 75th Percentile | $42,000 | $3,500 | $20 |
| Average | $36,979 | $3,082 | $18 |
| 25th Percentile | $32,000 | $2,667 | $15 |
| 10th Percentile | $28,000 | $2,333 | $13 |
The highest paying types of store leaders are team lead/manager, leader, and team leader.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Floor Supervisor | $27,963 | $2,330 | $13.44 | 321,113 |
| Co-Manager | $64,962 | $5,413 | $31.23 | 258,234 |
| Floor Manager | $43,813 | $3,651 | $21.06 | 442,213 |
| Co-Manager/Store Manager | $41,516 | $3,460 | $19.96 | 359,826 |
| Team Lead/Manager | $88,042 | $7,337 | $42.33 | 194,880 |
| Guest Services Leader | $34,973 | $2,914 | $16.81 | 129,088 |
Top companies hiring store leaders now:
Store leader salaries at Microsoft and Apple are the highest-paying according to our most recent salary estimates. In addition, the average store leader salary at companies like Clean Juice and Altar'd State are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Microsoft | $63,914 | $30.73 |
| 2 | Apple | $44,062 | $21.18 |
| 3 | Clean Juice | $43,900 | $21.11 |
| 4 | Altar'd State | $42,007 | $20.20 |
| 5 | Grede | $41,431 | $19.92 |
| 6 | maurices | $41,419 | $19.91 |
| 7 | CVS Health | $40,720 | $19.58 |
| 8 | Forever 21 | $40,560 | $19.50 |
| 9 | Trane | $40,550 | $19.50 |
| 10 | CHS | $40,394 | $19.42 |
| 11 | Faherty Brand | $40,155 | $19.31 |
| 12 | everbowl | $40,138 | $19.30 |
| 13 | Levi Strauss & Co. | $39,945 | $19.20 |
| 14 | uBreakiFix | $39,873 | $19.17 |
| 15 | EILEEN FISHER | $39,757 | $19.11 |
| 16 | LEAP Legal Software | $39,723 | $19.10 |
| 17 | URBN | $39,208 | $18.85 |
| 18 | BeMobile | $39,168 | $18.83 |
| 19 | Minnesota Limited | $39,094 | $18.80 |
| 20 | Sodexo Management, Inc. | $39,055 | $18.78 |
The average store leader salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $44,326 | $21.31 |
| 2 | Energy | $38,818 | $18.66 |
| 3 | Manufacturing | $37,597 | $18.08 |
| 4 | Retail | $34,908 | $16.78 |
The average store leader salary has risen by $4,536 over the last ten years. In 2014, the average store leader earned $32,443 annually, but today, they earn $36,979 a year. That works out to a 7% change in pay for store leaders over the last decade.
Compare store leader salaries for cities or states with the national average over time.
Compare store leader salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $37,000 | $17.78 | +3.0% |
| 2024 | $35,900 | $17.25 | +1.8% |
| 2023 | $35,200 | $16.94 | +2.7% |
| 2022 | $34,300 | $16.48 | -1.3% |
| 2021 | $34,700 | $16.69 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ram Restaurant Group | Store Leaders | Tacoma, WA | 06/30/2025 | $67,000 |
| Tailored Brands | Store Lead | Aurora, CO | 06/29/2025 | $35,750 |
| Tailored Brands | Store Lead | Alexandria, VA | 06/29/2025 | $39,653 |
| Tailored Brands | Store Lead | Braintree Town, MA | 06/29/2025 | $35,750 |
| Tailored Brands | Store Lead | Bridgewater, NJ | 06/28/2025 | $38,150 |
| Philz Coffee | Store Leader (GM) | Oakland, CA | 06/28/2025 | $67,181 |
| Burlington Coat Factory Corporation | Retail Store Closing Lead | Chesterfield, MO | 06/27/2025 | $32,349 |
| Burlington Coat Factory Corporation | Retail Store Closing Lead | Pittsburgh, PA | 06/27/2025 | $27,131 |
| American Residential Services | In Store Lead Generator | Mount Dora, FL | 06/27/2025 | $37,566 |
| American Residential Services | In Store Lead Generator | Denver, CO | 06/27/2025 | $41,740 |
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