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As of October 2025, the average salary for a Vice President of Sales & Operations in the United States is $162,997 annually. This figure reflects the significant responsibilities associated with the role, including strategic planning, revenue growth, and team leadership.
Several factors affect salary levels:
Advancing within this field can lead to lucrative opportunities. Staying informed about market trends and enhancing skills can help professionals in this role maximize their earning potential.
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The highest-paying states for vice presidents of sales & operations are Vermont, New Hampshire, and New Jersey. The lowest average vice president of sales & operations salary states are Utah, Florida, and Hawaii.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $190,311 | $91.50 |
| 2 | Wyoming | $177,830 | $85.50 |
| 3 | Indiana | $177,420 | $85.30 |
| 4 | Nevada | $174,325 | $83.81 |
| 5 | Michigan | $181,664 | $87.34 |
| 6 | North Carolina | $166,322 | $79.96 |
| 7 | District of Columbia | $180,661 | $86.86 |
| 8 | Missouri | $174,904 | $84.09 |
| 9 | New Jersey | $184,539 | $88.72 |
| 10 | Vermont | $191,301 | $91.97 |
| 11 | North Dakota | $180,934 | $86.99 |
| 12 | Alaska | $178,005 | $85.58 |
| 13 | Louisiana | $173,319 | $83.33 |
| 14 | Montana | $165,927 | $79.77 |
| 15 | Texas | $161,217 | $77.51 |
| 16 | New York | $174,403 | $83.85 |
| 17 | Washington | $165,903 | $79.76 |
| 18 | Nebraska | $163,775 | $78.74 |
| 19 | Ohio | $158,936 | $76.41 |
| 20 | Pennsylvania | $158,736 | $76.32 |
| 21 | Delaware | $176,732 | $84.97 |
| 22 | Oregon | $173,196 | $83.27 |
| 23 | Wisconsin | $162,937 | $78.34 |
| 24 | West Virginia | $166,387 | $79.99 |
| 25 | Virginia | $178,709 | $85.92 |
| 26 | Arizona | $166,919 | $80.25 |
| 27 | Idaho | $155,579 | $74.80 |
| 28 | Kentucky | $154,311 | $74.19 |
| 29 | Georgia | $153,225 | $73.67 |
| 30 | Minnesota | $151,578 | $72.87 |
| 31 | New Mexico | $160,657 | $77.24 |
| 32 | Maine | $152,748 | $73.44 |
| 33 | South Dakota | $150,024 | $72.13 |
| 34 | California | $152,177 | $73.16 |
| 35 | Maryland | $163,820 | $78.76 |
| 36 | Mississippi | $146,119 | $70.25 |
| 37 | Illinois | $148,819 | $71.55 |
| 38 | Iowa | $147,485 | $70.91 |
| 39 | Florida | $139,108 | $66.88 |
| 40 | Connecticut | $153,293 | $73.70 |
| 41 | Arkansas | $142,123 | $68.33 |
| 42 | Kansas | $143,173 | $68.83 |
| 43 | Tennessee | $132,759 | $63.83 |
| 44 | Rhode Island | $151,477 | $72.83 |
| 45 | Oklahoma | $145,327 | $69.87 |
| 46 | Colorado | $150,222 | $72.22 |
| 47 | Massachusetts | $144,623 | $69.53 |
| 48 | Utah | $140,270 | $67.44 |
| 49 | South Carolina | $132,642 | $63.77 |
| 50 | Alabama | $132,259 | $63.59 |
| 51 | Hawaii | $133,388 | $64.13 |
The highest-paying cities for vice presidents of sales & operations are Concord, NH, Newark, NJ, and Detroit, MI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Concord, NH | $198,089 | $95.24 |
| 2 | Newark, NJ | $191,547 | $92.09 |
| 3 | Detroit, MI | $189,201 | $90.96 |
| 4 | Carson City, NV | $187,222 | $90.01 |
| 5 | Washington, DC | $186,840 | $89.83 |
| 6 | Arlington, VA | $186,816 | $89.82 |
| 7 | Albany, NY | $181,444 | $87.23 |
| 8 | Portland, OR | $178,013 | $85.58 |
| 9 | Scottsdale, AZ | $171,948 | $82.67 |
| 10 | Charlotte, NC | $169,417 | $81.45 |
| 11 | Baltimore, MD | $166,530 | $80.06 |
| 12 | Irving, TX | $166,499 | $80.05 |
| 13 | Albuquerque, NM | $164,450 | $79.06 |
| 14 | Cleveland, OH | $163,056 | $78.39 |
| 15 | Menlo Park, CA | $161,024 | $77.42 |
| 16 | Fort Collins, CO | $152,231 | $73.19 |
| 17 | Chicago, IL | $150,439 | $72.33 |
| 18 | Davenport, IA | $149,242 | $71.75 |
| 19 | Arlington, MA | $145,344 | $69.88 |
| 20 | Bentonville, AR | $142,998 | $68.75 |
A vice president of sales & operations's salary ranges from $112,000 a year at the 10th percentile to $236,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $236,000 | $19,667 | $113 |
| 75th Percentile | $198,000 | $16,500 | $95 |
| Average | $162,997 | $13,583 | $78 |
| 25th Percentile | $133,000 | $11,083 | $64 |
| 10th Percentile | $112,000 | $9,333 | $54 |
The highest paying types of vice presidents of sales & operations are senior vice president, sales, vice president & general manager, and sales and marketing vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Operations Director | $104,050 | $8,671 | $50.02 | 114,993 |
| National Sales Director | $99,665 | $8,305 | $47.92 | 99,107 |
| Regional Sales Director | $117,369 | $9,781 | $56.43 | 97,379 |
| Sales And Marketing Vice President | $169,384 | $14,115 | $81.43 | 158,926 |
| Regional Sales Vice President | $145,308 | $12,109 | $69.86 | 106,299 |
| Head Of Sales | $166,100 | $13,842 | $79.86 | 112,592 |
How would you rate the starting salaries for Vice presidents of sales & operations, as well as the prospects for salary advancement?
Brian Bates
Professor, Longwood University
Top companies hiring vice presidents of sales & operations now:
Vice president of sales & operations salaries at Forrester and Trident Seafoods are the highest-paying according to our most recent salary estimates. In addition, the average vice president of sales & operations salary at companies like L'Oréal and FiscalNote are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Forrester | $193,262 | $92.91 |
| 2 | Trident Seafoods | $177,918 | $85.54 |
| 3 | L'Oréal | $177,498 | $85.34 |
| 4 | FiscalNote | $175,381 | $84.32 |
| 5 | Ciena | $172,550 | $82.96 |
| 6 | North American Corporation | $167,241 | $80.40 |
| 7 | Elevance Health | $166,547 | $80.07 |
| 8 | Illumio | $166,065 | $79.84 |
| 9 | Deloitte | $165,013 | $79.33 |
| 10 | CVS Health | $163,895 | $78.80 |
| 11 | Gigamon | $158,842 | $76.37 |
| 12 | Sage Hospitality Group | $158,690 | $76.29 |
| 13 | Prudential Bank | $155,106 | $74.57 |
| 14 | Invoca | $151,197 | $72.69 |
| 15 | CMS Nextech | $150,492 | $72.35 |
| 16 | tyfone | $149,995 | $72.11 |
| 17 | Rubicon | $148,881 | $71.58 |
| 18 | eMoney Advisor | $148,350 | $71.32 |
| 19 | North American Bancard | $148,050 | $71.18 |
| 20 | Caris Life Sciences | $137,582 | $66.15 |
The average vice president of sales & operations salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $169,094 | $81.30 |
| 2 | Retail | $157,740 | $75.84 |
| 3 | Professional | $156,355 | $75.17 |
| 4 | Insurance | $155,709 | $74.86 |
| 5 | Transportation | $154,223 | $74.15 |
| 6 | Technology | $151,314 | $72.75 |
| 7 | Energy | $148,742 | $71.51 |
The average vice president of sales & operations salary has risen by $37,765 over the last ten years. In 2014, the average vice president of sales & operations earned $125,232 annually, but today, they earn $162,997 a year. That works out to a 12% change in pay for vice presidents of sales & operations over the last decade.
Compare vice president of sales & operations salaries for cities or states with the national average over time.
Compare vice president of sales & operations salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $163,000 | $78.36 | +4.3% |
| 2024 | $156,000 | $75.02 | +1.9% |
| 2023 | $153,000 | $73.58 | +2.5% |
| 2022 | $149,000 | $71.71 | +2.6% |
| 2021 | $145,000 | $69.88 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Nationwide Mutual Insurance Co | VP, Sales Operations-Personal Lines | Columbus, OH | 06/26/2025 | $200,000 |
| Vistage Worldwide, Inc. | Vice President Sales Operations | San Diego, CA | 06/20/2025 | $140,000 |
| LV Search Partners | Assistant Vice President of Sales and Operations | Dallas, TX | 06/19/2025 | $100,000 |
| Church & Dwight | Vice President, Commercial Strategy & Sales Operations | Ewing, NJ | 06/05/2025 | $248,000 |
| Docusign | Vice President, Sales and Partnerships Strategy & Operations | San Francisco, CA | 06/05/2025 | $271,900 |
| Athens Services | Vice President, Customer Experience, Operations and Sales | Industry, PA | 05/24/2025 | $200,000 |
| Bridgewater Bank | VP Sales Operations | Saint Louis Park, MN | 05/09/2025 | $130,100 |
| College Board | Vice President, Sales and Operations | Fine, NY | 03/29/2025 | $225,000 |
| Mohr Talent | VP of Sales and Operations | Pearland, TX | 03/24/2025 | $145,000 |
| Trust Automation | Vice President Sales Operations and Strategy | San Luis Obispo, CA | 03/22/2025 | $190,000 |
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