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Visual merchandiser vs sales associate

The differences between visual merchandisers and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Visual merchandiser vs sales associate overview

Visual MerchandiserSales Associate
Yearly salary$38,037$32,167
Hourly rate$18.29$15.46
Growth rate10%-
Number of jobs74,351579,849
Job satisfaction--
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 38%
Average age4041
Years of experience--

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Visual merchandiser vs sales associate salary

Visual merchandisers and sales associates have different pay scales, as shown below.

Visual MerchandiserSales Associate
Average salary$38,037$32,167
Salary rangeBetween $27,000 And $53,000Between $21,000 And $47,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew YorkNew York
Best paying companyRHBarclays
Best paying industryRetailManufacturing

Differences between visual merchandiser and sales associate education

There are a few differences between a visual merchandiser and a sales associate in terms of educational background:

Visual MerchandiserSales Associate
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 38%
Most common majorSpecialized Sales And MerchandisingBusiness
Most common college--

Visual merchandiser vs sales associate demographics

Here are the differences between visual merchandisers' and sales associates' demographics:

Visual MerchandiserSales Associate
Average age4041
Gender ratioMale, 27.3% Female, 72.7%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage17%7%

Differences between visual merchandiser and sales associate duties and responsibilities

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Visual merchandiser vs sales associate skills

Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%

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