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Wholesaler vs online retailer

The differences between wholesalers and online retailers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a wholesaler, becoming an online retailer takes usually requires 2-4 years. Additionally, an online retailer has an average salary of $70,921, which is higher than the $59,529 average annual salary of a wholesaler.

The top three skills for a wholesaler include business plan, annuities and territory sales. The most important skills for an online retailer are customer service, photography, and market research.

Wholesaler vs online retailer overview

WholesalerOnline Retailer
Yearly salary$59,529$70,921
Hourly rate$28.62$34.10
Growth rate4%5%
Number of jobs6,1956,526
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 58%
Average age4644
Years of experience84

Wholesaler vs online retailer salary

Wholesalers and online retailers have different pay scales, as shown below.

WholesalerOnline Retailer
Average salary$59,529$70,921
Salary rangeBetween $41,000 And $84,000Between $47,000 And $105,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between wholesaler and online retailer education

There are a few differences between a wholesaler and an online retailer in terms of educational background:

WholesalerOnline Retailer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 58%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Wholesaler vs online retailer demographics

Here are the differences between wholesalers' and online retailers' demographics:

WholesalerOnline Retailer
Average age4644
Gender ratioMale, 75.6% Female, 24.4%Male, 43.3% Female, 56.7%
Race ratioBlack or African American, 8.1% Unknown, 4.0% Hispanic or Latino, 15.0% Asian, 6.3% White, 66.1% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage6%11%

Differences between wholesaler and online retailer duties and responsibilities

Wholesaler example responsibilities.

  • Team with external wholesaler to develop sales and servicing strategy in order to manage assign sales region effectively.
  • Work closely with bank management to help market annuities through the retail branches.
  • Prepare and schedule meetings, seminars and conference calls with brokers to increase awareness, understanding and usage of MassMutual annuities.
  • Recognize by management for confidence and develop knowledge of the healthcare industry with uncanny ability to expertly penetrate large accounts.
  • Work in partnership with RVP, covering the top-producing R.I.A.
  • Develop individual account base through telemarketing, cold-calling & prospecting.

Online retailer example responsibilities.

  • Manage and report KPIs to senior-level management to provide update on delivery against goals.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Assist with packaging and shipping products to both national and international customers and suppliers / manufacturers.
  • Maintain good relationships with manufacturers and suppliers.
  • Create e-commerce website by using Shopify platform.
  • Ship items via USPS daily and follow up with shipment tracking.
  • Show more

Wholesaler vs online retailer skills

Common wholesaler skills
  • Business Plan, 18%
  • Annuities, 8%
  • Territory Sales, 6%
  • Excellent Presentation, 6%
  • Sales Process, 4%
  • Leverage, 4%
Common online retailer skills
  • Customer Service, 42%
  • Photography, 8%
  • Market Research, 7%
  • Ebay Store, 7%
  • Retail Business, 5%
  • Product Description, 4%