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Wholesaler vs regional sales representative

The differences between wholesalers and regional sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a wholesaler, becoming a regional sales representative takes usually requires 2-4 years. Additionally, a wholesaler has an average salary of $59,529, which is higher than the $57,926 average annual salary of a regional sales representative.

The top three skills for a wholesaler include business plan, annuities and territory sales. The most important skills for a regional sales representative are customer service, healthcare, and regional sales.

Wholesaler vs regional sales representative overview

WholesalerRegional Sales Representative
Yearly salary$59,529$57,926
Hourly rate$28.62$27.85
Growth rate4%4%
Number of jobs6,195230,746
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4647
Years of experience84

What does a wholesaler do?

A wholesaler sources inventory directly from manufacturers in a supply chain and sells it to retailers. They can sell products at a lesser unit price because they are selling in bulk, which reduces the cost and handling time of goods. They are tasked with sourcing products from manufacturers and storing them appropriately. They must have good bargaining skills and effective communication skills, be organized, and have excellent time-keeping skills.

What does a regional sales representative do?

A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.

Wholesaler vs regional sales representative salary

Wholesalers and regional sales representatives have different pay scales, as shown below.

WholesalerRegional Sales Representative
Average salary$59,529$57,926
Salary rangeBetween $41,000 And $84,000Between $41,000 And $80,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Varian Medical Systems
Best paying industry-Manufacturing

Differences between wholesaler and regional sales representative education

There are a few differences between a wholesaler and a regional sales representative in terms of educational background:

WholesalerRegional Sales Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Wholesaler vs regional sales representative demographics

Here are the differences between wholesalers' and regional sales representatives' demographics:

WholesalerRegional Sales Representative
Average age4647
Gender ratioMale, 75.6% Female, 24.4%Male, 72.6% Female, 27.4%
Race ratioBlack or African American, 8.1% Unknown, 4.0% Hispanic or Latino, 15.0% Asian, 6.3% White, 66.1% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between wholesaler and regional sales representative duties and responsibilities

Wholesaler example responsibilities.

  • Team with external wholesaler to develop sales and servicing strategy in order to manage assign sales region effectively.
  • Work closely with bank management to help market annuities through the retail branches.
  • Prepare and schedule meetings, seminars and conference calls with brokers to increase awareness, understanding and usage of MassMutual annuities.
  • Recognize by management for confidence and develop knowledge of the healthcare industry with uncanny ability to expertly penetrate large accounts.
  • Work in partnership with RVP, covering the top-producing R.I.A.
  • Develop individual account base through telemarketing, cold-calling & prospecting.

Regional sales representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
  • Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
  • Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Wholesaler vs regional sales representative skills

Common wholesaler skills
  • Business Plan, 18%
  • Annuities, 8%
  • Territory Sales, 6%
  • Excellent Presentation, 6%
  • Sales Process, 4%
  • Leverage, 4%
Common regional sales representative skills
  • Customer Service, 9%
  • Healthcare, 7%
  • Regional Sales, 6%
  • Customer Relations, 6%
  • Enterprise Sales, 5%
  • Product Knowledge, 5%