National Account Manager, Target/Meijer (Sweet Baked Snacks-US Retail Sales)
The J. M. Smucker Company 4.8
Account director job in Grand Rapids, MI
Your Opportunity as National Account Manager, Target/Meijer (Sweet Baked Snacks-US Retail Sales)
In this role you will be the National Account Manager for a strategic area (Target/Meijer), with the responsibility of our Sweet Baked Snacks category. You will own and manage strategic planning through internal and external cross functional collaboration. You will be responsible for delivering top-line sales and bottom-line profit targets through annual planning, execution, and comprehensive business management.
Work Location/Arrangements: Working Remotely in Grand Rapids, MI OR Minneapolis, MN and reside near major airport.
In this role your primary responsibilities will include:
Sales lead for the Sweet Baked Snacks strategic business unit with goal to drive profitable sales growth for both Smucker and Customer through the adoption of a general manager mindset, focusing on the following:
Financial Acumen: Understanding Sales Deducts, Internalizing customer profit, and driving value from volume/price/mix analysis.
Negotiation Skills: Understanding and mastering the components of the negotiation framework and how to apply planning and communication best practices to customer engagement.
Strategic Thinking: Building long term business (proactive vs reactive) and leveraging leadership to elevate ideas
Cross functional collaboration
Business Management
Build and maintain relationships within Key customers - Target/Meijer
Build and maintain relationships with all cross functional internal constituents
Develop strategies to drive brand/category growth and achieve or exceed sales/profit goals
Own and lead negotiations for joint business planning activities, new items, key initiatives
Influence Customer partners to implement solutions through fact-based presentations that deliver results with the goal of being mutually beneficial
Support and collaborate with Supply Chain team to drive solutions and efficiencies
Leverage Omni Marketing capabilities to drive brand equity and deliver against key performance indicators
Manage execution of everyday business, including Customer forms and reports, item/deal setup/ maintenance, online content, logistics and inventory management
Business Planning & Analysis
Own annual business planning activities
Perform in-depth analysis of sales and profit components, including merchandising, promotional and supply chain opportunities
Work with point-of-sale data to manage and inform strategic and tactical plans
Manage internal sales systems (including but not limited to systems impacting promotions, deductions, forecast, etc.)
Effectively manage trade budget and visibility
Forecast monthly and quarterly sales and communicate internally for production planning
Ad-hoc financial and data analysis, including pre/post event analysis
Drive business process improvements by working closely with cross-functional business partners and team
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree
A minimum of 5 years of Consumer-Packaged Goods (CPG) sales/account management experience
Previous experience calling on National Account headquarters or Regional Account headquarters
Strong written and verbal communication skills
Strong technical skills in office applications (i.e Excel, PowerPoint)
Proficient in use of syndicated data sources (IRI/Nielsen)
Ability to travel up to 30% of work schedule
Additional skills and experience that we think would make someone successful in this role:
Experience managing the Sweet Baked Snacks Category
Learn more about working at Smucker:
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
Follow us on LinkedIn
#LI-MR1
$106k-132k yearly est. Auto-Apply 14d ago
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Hospice Client Support Executive
Evergreen 4.4
Account director job in Grand Rapids, MI
Optimal Care is where your dedication meets a rewarding career.
As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.
We live a simple Mission:
Serve Together, Provide Value, and Deliver Exceptional Quality Care.
What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.
Exceptional Benefits:
Minimum of 3 Weeks Paid Time Off (PTO)
Company Vehicle Program
Flexible Work Schedule
Mentorship Culture
Medical, Dental, and Vision Insurance
401(k) with Employer Match
Mileage Reimbursement
Cutting Edge Technology
What We Can Offer
A competitive base salary with no cap on incentives - unlimited earning potential
Orientation bonus program ensures high levels of compensation
No wait to earn commissions/incentives - top performers make 6 digits in total compensation
Career ladder growth opportunities - we're expanding!
The ability to keep your current relationships and continue to build on them
A stand-alone hospice with a care continuum (home health and physician services)
In-house research and development team to help build the innovative/specialty programs that we offer our clients
Data driven territories that set you up for success
Strong training and orientation program - including an orientation manual
Senior leadership team all have 25+ years post-acute management experience
In-house recruiting team to ensure professional clinical team expertise
Proactive hiring model to ensure growth capacity
Key Responsibilities
Client Support Executives obtain referrals for services as well as promote, educate, and market all company services. Serving as a liaison between Optimal Care and referral sources you will coordinate care for referred patients from home health, non-medical home care, hospitals, and other medical community partners. This position aligns closely with industry-standard roles including titles such as Hospice Sales Specialist, Hospice Care Liaison, Hospice Business Development Coordinator, or Account Executive, Hospice Services. Candidates with experience in these positions will find their skills and expertise transferable to this role as they engage in building relationships, driving hospice referrals and promoting Optimal Care's services.
In this role you will be responsible for:
Drive Sales by building relationships with healthcare providers and community partners to increase hospice referrals.
Utilize your strong network within the healthcare community to generate leads and close sales.
Daily interaction with patients, medical professionals, other referral sources, and the community to assure continuity of care and to coordinate appropriate communication and documentation.
Providing education to senior living communities, health systems, and referral sources
Growing service lines and receiving referrals from our healthcare community partners
Distributing and ensuring all referral sources have proper forms and materials for company service lines
Provide feedback, document activity to execute strategic plan to provide ongoing value-add to accounts
Required Qualifications
Hospice or Post Acute sales experience
Will also consider discharge planners working in these spaces
High School Diploma or GED equivalent
Valid Driver's License
Reliable transportation and valid automobile insurance coverage
Proven interpersonal, coordination, and leadership skills with ability to communicate effectively
Practical and theoretical knowledge of hospice and palliative care
Desired Qualifications
Associate degree or Bachelor's degree preferred
Demonstrates active involvement in professional organizations and community activities
Location
Home Office:
Main Service Area:
Hours
Office Hours: 8:00 am - 5:00 pm, Monday through Friday
Pay Range$80,000-$110,000 USDBackground Screening Optimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act. Reasonable Accommodations We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Equal Opportunity Employer Optimal Care is an equal-opportunity employer.
$80k-110k yearly Auto-Apply 5d ago
Senior Web Strategist
Mentavi Inc.
Account director job in Grandville, MI
About Us: Mentavi Health is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services. We operate two distinct digital properties: ADHDOnline.com (our established D2C brand) and Mentavi.com (our expanding B2B and multi-condition D2C platform). As we scale beyond ADHD into broader mental health services including anxiety, depression, OCD, and more, we're building digital experiences that serve both direct-to-consumer patients and B2B referral partners including physicians, therapists, universities, and employers.
The Role
We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will manage two WordPress sites with distinct audiences, overseeing everything from technical infrastructure and SEO to UX and multi-channel conversion, acting as the bridge between growth goals and technical execution.
This is a high-execution role. You will be "in the code" and the analytics daily, equally comfortable optimizing D2C landing pages for paid search and designing B2B referral portals for healthcare providers. We are looking for an energized, mission-driven professional who sees the huge potential to make a difference in a rapidly scaling industry. If you are motivated by the prospect of world-changing work and thrive in a fun, high-momentum environment where your strategic input actually moves the needle, you belong here!
This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET.
Duties/Responsibilities:
Technical Execution & Infrastructure (40%)
Own and optimize both WordPress/Elementor websites (ADHDOnline.com & Mentavi.com), ensuring performance, security, and scalability while maintaining distinct brand positioning.
Implement and manage Google Tag Manager across both properties, ensuring clean data flows and accurate event tracking across D2C and B2B conversion funnels.
Execute advanced schema markup strategies to maximize SERP visibility and rich results, particularly for healthcare-related queries across ADHD and broader mental health conditions.
Maintain technical SEO health: site speed, Core Web Vitals, crawlability, indexation, and structured data across both domains.
Collaborate with HubSpot/RevOps team and/or vendors on conversion tracking, form optimization, and marketing automation integration for both D2C and B2B journeys.
SEO & Organic Growth Strategy (30%)
Develop and execute comprehensive SEO strategy across both sites, balancing brand architecture considerations with search visibility goals.
Conduct keyword research aligned with both D2C search intent (patient-focused) and B2B search intent (provider/referrer-focused).
Optimize existing content and landing pages for conversion and search visibility across both consumer and professional audiences.
Monitor algorithm updates and competitive landscape for both telehealth and broader B2B healthcare markets.
Track and report on organic performance metrics with clear connection to revenue impact across both customer segments.
User Experience & Conversion Optimization (20%)
Design and optimize user journeys for two distinct audiences: D2C patients seeking assessments and B2B referral partners (doctors, therapists, universities, employers).
Lead UX/UI improvements that reduce friction and increase conversion rates for:
both diagnostic evaluation purchases (D2C) and B2B referral sign-ups/activations
patient experience inside our patient portal
partner with RevOps/HubSpot team and/or vendors on email campaign landing pages, ensuring post-click experience optimization.
Conduct qualitative and quantitative research to identify user pain points and opportunities for both consumer and professional experiences.
Collaborate with external design vendor on page layouts while ensuring implementation excellence across both properties.
A/B test landing pages, CTAs, and conversion flows using data-driven hypotheses for both D2C paid traffic and B2B organic referral pathways.
Paid Media Integration & Analytics (10%)
Partner with paid media teams/vendors to ensure landing page alignment and GTM tracking accuracy.
Optimize post-click experience for paid campaigns to improve Quality Scores and conversion rates.
Build and maintain analytics dashboards that connect digital metrics to business outcomes.
Provide insights on channel performance and recommend budget allocation across paid/organic.
Own email signup form strategy and placement across both websites to maximize list growth.
Implement and maintain UTM tracking standards for email campaign attribution.
Other:
Contribute to fostering a positive and inclusive company culture.
Other job duties, as assigned to support the overall operational needs of the organization.
Required Skills/Abilities:
Expert-level WordPress development skills, including Elementor (or similar page builders).
Advanced Google Tag Manager implementation experience, including custom events, triggers, and data layer manipulation.
Proven track record of SEO results in competitive industries (healthcare experience strongly preferred).
Strong understanding of schema markup, structured data, and technical SEO fundamentals.
Demonstrated UX/UI sensibility with portfolio examples of conversion-optimized pages.
Proficiency with analytics tools (GA4, Search Console, heat mapping tools, etc.).
Experience with HubSpot or similar marketing automation platforms.
Comfortable with HTML/CSS; bonus for JavaScript knowledge.
Proficiency with design/prototyping tools (Figma, Adobe XD, or similar) to create wireframes, mockups, and communicate UX concepts.
Strong conversion copywriting skills; ability to write compelling headlines, CTAs, and landing page copy optimized for both SEO and conversion.
Experience with content strategy and SEO content briefs (keyword mapping, competitive analysis, content gap identification).
Proficiency with AI-assisted tools for web development, content optimization, and design ideation; comfortable experimenting with emerging technologies.
Strategic Capabilities:
Can translate business goals into technical requirements and back again.
Data-driven decision maker who balances qualitative insights with quantitative metrics.
Strong project management skills; comfortable juggling multiple priorities across two distinct properties.
Experience balancing D2C performance marketing with B2B relationship-driven growth strategies.
Excellent communicator who can explain complex technical concepts to non-technical stakeholders.
Self-directed and resourceful; you don't wait for permission to solve problems.
Comfortable operating in a regulated environment where messaging and conversion optimization must balance growth with compliance.
Required Education and Experience:
At least 7 years of hands-on digital marketing with a heavy focus on technical SEO, GTM/Analytics, and site architecture.
Must have a proven track record in dedicated growth roles, with experience owning the full funnel and driving measurable revenue through data-backed experimentation.
Preferred Experience:
Previous experience in healthcare, or HIPAA-regulated environments is strongly preferred
Experience with telehealth or digital health products.
Background in conversion rate optimization (CRO) methodologies.
Familiarity with accessibility standards (WCAG 2.1).
Experience with headless CMS or modern frameworks.
Agency background with in-house experience.
Bachelors degree in Marketing, Computer Science, Business, or a related field. An MBA or Masters in a technical field.
Total Rewards & Culture
Financial & Future Security
Salary commensurate with experience and regular performance reviews.
401(k) retirement plan to help you reach your long-term financial goals.
Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans.
Health & Wellness
Premium insurance package (e.g. medical, dental, vision, pet insurance, etc).
Priority access to our diagnostic evaluation(s) for you and your family.
Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge.
The Hybrid Work Experience
A flexible model requiring 2 days per week in-office, designed to balance deep work with team synergy.
Our office is designed for high-bandwidth collaboration, featuring a fully stocked pantry and premium beverage selection to keep you fueled.
Regular company meetings that include provided lunches.
We welcome your well-behaved companions through our canine pet policy.
Growth & Connection
Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth.
Team-building events to foster a strong organizational culture.
Our Approach to Experience:
At Mentavi Health, we value the diverse paths that lead to professional expertise. While a Bachelors degree is a standard benchmark, we also welcome applications from candidates with a minimum of 7 years of equivalent, high-level experience in healthcare business development. We recognizethat a proven track record of success and deep industry insight are powerful indicators of performance, and we evaluate all qualified candidates in light of their total professional experience.
Equal Opportunity:
Mentavi Health is an equal-opportunity employer. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team. To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis. We are unable to provide visa sponsorship (e.g., H-1B, TN, etc.) for this role now or in the future. Verification of employment eligibility will be required at the time of hire.
$76k-124k yearly est. 6d ago
Regional Sales Director MS Specialty Franchise
This Role This
Account director job in Grand Rapids, MI
About This Role
The Regional Sales Director, reporting into West Divisional General Manager, provides leadership and strategic direction to Territory Business Managers to achieve performance objectives within our Specialty Franchise with focus on Multiple Sclerosis. This is accomplished through strong leadership competencies, effective coaching, utilization of resources and strong collaboration with other divisions or disciplines within Biogen and external business partners. The Regional Director will cover the Pacific Northwest area
What You'll Do
Achieve Region goals for the Biogen MS portfolio, including driving demand, retaining appropriate patients in therapy, and managing region budget.
Leverage coaching model to maximize the development of individuals' skills and abilities of team members to cultivate talent and deliver strong performance.
Flawlessly execute on key strategic priorities to achieve goals while upholding organizational values and standards.
Specific initiatives may include:
Understanding market dynamics, business drivers, and corporate goals and resulting impact of those on region and strategy.
Purposeful collaboration internally and across the alliance to drive executional excellence, accountability, and sales performance through a focused and disciplined approach.
Develop strategies that uncover opportunities, address problems, or improve process, while leveraging data from multiple sources, to deliver impactful solutions for providers and patients.
Cultivating and supporting team's development of strategic customer and stakeholder relationships and ensuring their perspective is the driving force behind all value-added business activities.
Planning and supporting the development of individuals' skills and abilities so that they can fulfill current or future job/role responsibilities more effectively.
Building a culture of compliance to ensure that all promotional activities are fully compliant with Company policies and procedures, applicable laws, regulations, and industry standards.
Who You Are
You are a strategic thinker who can execute flawlessly and who anticipates barriers and proactively creates solutions. You are collaborative, proactive, innovative, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications
BS/BA Required; MBA Preferred
5-10 years sales management experience or relevant leadership experience
Neurology Specialty/Biotech sales experience and/or knowledge of the MS market preferred.
Immunology experience and market knowledge is a plus
Proven successful track record of consistent high performance.
Demonstrated ability to lead and inspire a team towards meeting and exceeding objectives.
Strong leadership, planning and organization, analytics, decision making and problem-solving skills.
Ability to influence without authority in a matrixed environment and /or cross functional experience in other commercial areas required.
Travel required.
Driving is an essential duty of the job; candidates must have a valid driver's license to be considered.
Candidate must reside in region.
Job Level: Management
Additional Information
The base compensation range for this role is: $175,000.00-$241,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families
physical, financial, emotional,
and
social well-being
; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
$175k-241k yearly Auto-Apply 5d ago
National Account Manager, Target/Meijer (Sweet Baked Snacks-US Retail Sales)
Smuckers
Account director job in Grand Rapids, MI
Your Opportunity as National Account Manager, Target/Meijer (Sweet Baked Snacks-US Retail Sales) In this role you will be the National Account Manager for a strategic area (Target/Meijer), with the responsibility of our Sweet Baked Snacks category. You will own and manage strategic planning through internal and external cross functional collaboration. You will be responsible for delivering top-line sales and bottom-line profit targets through annual planning, execution, and comprehensive business management.
Work Location/Arrangements: Working Remotely in Grand Rapids, MI OR Minneapolis, MN and reside near major airport.
In this role your primary responsibilities will include:
Sales lead for the Sweet Baked Snacks strategic business unit with goal to drive profitable sales growth for both Smucker and Customer through the adoption of a general manager mindset, focusing on the following:
* Financial Acumen: Understanding Sales Deducts, Internalizing customer profit, and driving value from volume/price/mix analysis.
* Negotiation Skills: Understanding and mastering the components of the negotiation framework and how to apply planning and communication best practices to customer engagement.
* Strategic Thinking: Building long term business (proactive vs reactive) and leveraging leadership to elevate ideas
* Cross functional collaboration
Business Management
* Build and maintain relationships within Key customers - Target/Meijer
* Build and maintain relationships with all cross functional internal constituents
* Develop strategies to drive brand/category growth and achieve or exceed sales/profit goals
* Own and lead negotiations for joint business planning activities, new items, key initiatives
* Influence Customer partners to implement solutions through fact-based presentations that deliver results with the goal of being mutually beneficial
* Support and collaborate with Supply Chain team to drive solutions and efficiencies
* Leverage Omni Marketing capabilities to drive brand equity and deliver against key performance indicators
* Manage execution of everyday business, including Customer forms and reports, item/deal setup/ maintenance, online content, logistics and inventory management
Business Planning & Analysis
* Own annual business planning activities
* Perform in-depth analysis of sales and profit components, including merchandising, promotional and supply chain opportunities
* Work with point-of-sale data to manage and inform strategic and tactical plans
* Manage internal sales systems (including but not limited to systems impacting promotions, deductions, forecast, etc.)
* Effectively manage trade budget and visibility
* Forecast monthly and quarterly sales and communicate internally for production planning
* Ad-hoc financial and data analysis, including pre/post event analysis
* Drive business process improvements by working closely with cross-functional business partners and team
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
* Bachelor's degree
* A minimum of 5 years of Consumer-Packaged Goods (CPG) sales/account management experience
* Previous experience calling on National Account headquarters or Regional Account headquarters
* Strong written and verbal communication skills
* Strong technical skills in office applications (i.e Excel, PowerPoint)
* Proficient in use of syndicated data sources (IRI/Nielsen)
* Ability to travel up to 30% of work schedule
Additional skills and experience that we think would make someone successful in this role:
* Experience managing the Sweet Baked Snacks Category
Learn more about working at Smucker:
* Helping our Employees Thrive
* Delivering on Our Purpose
* Our Continued Commitment to Ensuring a Workplace for All
Follow us on LinkedIn
#LI-MR1
$93k-126k yearly est. Auto-Apply 13d ago
Director of People & Talent Strategy
OVD Insurance
Account director job in Grand Rapids, MI
Job Description
Director of People & Talent Strategy
The Director of People & Talent Strategy serves as the strategic and operational HR leader for OVD Insurance, overseeing the full employee lifecycle while building a scalable people function that supports the organization's growth across the nation. This role is ideal for an aspiring HR leader who thrives in a fast-paced, entrepreneurial environment and wants to join a winning team.
They will lead organizational design efforts, talent acquisition and workforce planning, HR operations, and employee experience initiatives. This leader partners closely with senior leadership to ensure HR practices reinforce business strategy, culture, and performance expectations.
Essential Duties & Responsibilities
Strategic People Leadership
Aligns HR policies, programs, and talent strategies with organizational goals and growth plans.
Leads organizational design initiatives to support scalability, role clarity, and operational efficiency.
Acts as a trusted advisor and coach to executive team and business leaders, with deft stakeholder management capabilities.
Solves problems creatively and consideration for nuances
Talent Acquisition & Workforce Planning
Oversees full-cycle recruiting, managing the internal recruiting team and driving talent pipeline development.
Leads workforce planning to ensure staffing needs align with business forecasts and departmental priorities.
Builds external networks to strengthen employment branding and talent pipeline development.
HR Operations & Compliance
Manage and develop team of two direct reports within HR, aligning their goals to company objectives, and holding them accountable for performance.
Oversees HR programs including compensation, benefits, leave, investigations, employee relations, and compliance.
Supports optimization of HRIS and ATS systems; promotes data-driven HR decision-making.
Ensures compliance with federal, state, and local employment regulations.
Performance, Learning & Development
Builds or procures best training, leadership development programs to support org-wide learning initiatives.
Oversees performance management, goal-setting, feedback cycles, and succession planning.
Culture, Engagement & Retention
Leads employee engagement strategies, recognition programs, and retention initiatives.
Drives initiatives that promote OVD's mission, values, and evolving culture.
Creates internal change management capabilities and manages employee communication on organizational initiatives.
Financial & Business Partnership
Collaborates with the CFO on salary/compensation budgets, workforce investment planning, and wage structure alignment.
Able to proactively provide suggestions at an organizational and individual level for compensation models that are attuned to business goals, industry norms and motivations.
Contributes to business strategy through people insights, labor forecasting, and HR metrics.
Serve as the trusted face of OVD, in partnership with OVD agents, to partner with client executives who desire strategic coaching on HR topics.
Required Skills & Capabilities
Strong Talent foundation with experience across workforce planning, recruiting, development and HR operations.
Experience coaching leaders, facilitating discussions, and resolving complex organizational issues.
Exceptional communication, consulting, negotiation, and relationship-building skills.
Ability to thrive in a startup-like, high-growth, high-change environment.
Strong project management skills with ability to lead cross-functional initiatives.
Familiarity with HRIS and ATS platforms; data- and metrics-oriented approach.
Insurance industry experience is a plus.
In-person collaboration 80-100% weekly at new headquarters in Grand Rapids, MI.
Education & Experience
Bachelor's degree in HR, Business, Psychology, Communications or related field required
Proven experience of progressive HR or talent consulting experience, including leadership of recruiting and generalist functions.
Strong experience in organizational development, performance management, and leadership development strongly preferred.
$116k-157k yearly est. 2d ago
SR Media Relations Strategist
Beacon Health System 4.7
Account director job in Kalamazoo, MI
The Senior Media Relations Strategist reports to the Manager, Strategic Communications and is an integral member of the Beacon Health System Marketing department. This person leads the development and drives the implementation of an external communications strategy for Beacon Health System that builds our reputation, fosters engagement, and drives conversations with external stakeholders and media. This person will be responsible for identifying and promoting story ideas to local, regional and national media, furthering relationships for with prioritized media outlets and developing compelling multi-platform content. This person is an expert in storytelling that is compelling and successfully engages key stakeholders with our organization's mission and strategic business priorities. This person will also play a key role in positioning on key topics, market visibility, and community outreach. Also responsible for crisis communications.
The Sr. Media Relations Strategist will work on multiple projects, including content for social and owned media and work collaboratively with colleagues across Marketing, clinical services areas, and other key stakeholders to accomplish defined objectives.
MISSION, VALUES and SERVICE GOALS
* MISSION: We deliver outstanding care, inspire health, and connect with heart.
* VALUES: Trust. Respect. Integrity. Compassion.
* SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.
Media Relations Strategist:
* Develop and implement near and long-term strategic media goals, strategies, tactics and integrated communications strategy initiatives for a variety of external platforms
* Identify and promote story ideas to local, regional and national media, further relationships with prioritized media outlets and develop compelling content aligned to strategic priorities. Distribute stories via email, web, social media, etc.
* Coordinate with internal stakeholders to develop messaging platforms for issues and opportunities
* Coach and prepare senior leaders to serve as effective media spokespersons, positioning them as thought leaders in their areas of expertise
* Serve as key media contact and spokesperson 24/7; Manage timely and appropriate responses to media inquiries.
* Responsible for crisis communications.
* Participate on the Emergency Preparedness committee and serve as the Public Information Officer when necessary.
* Coordinate visits by media to by making arrangements for filming/interviews on site including in offices, operating rooms, clinics, patient rooms, etc., ensuring appropriate consent is obtained and activities do not disrupt normal patient care activities.
* Maintain knowledge of emerging media trends and nontraditional media strategies and tactics
* Identify media movements and trends across key subject areas for OTC Markets and proactive outreach opportunities.
* Provide ongoing strategic communications counsel including reputation management
* Assist with shooting video and photos to tell stories.
* Develop and manage media events.
* Regularly do story prospecting with key stakeholders, leaders from assigned beats.
* Monitor, analyze, and communicate results on a regular basis.
* Completing other job-related assignments and special projects as directed.
ORGANIZATIONAL RESPONSIBILITIES
Associate complies with the following organizational requirements:
* Attends and participates in department meetings and is accountable for all information shared.
* Completes mandatory education, annual competencies and department specific education within established timeframes.
* Completes annual employee health requirements within established timeframes.
* Maintains license/certification, registration in good standing throughout fiscal year.
* Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
* Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
* Adheres to regulatory agency requirements, survey process and compliance.
* Complies with established organization and department policies.
* Available to work overtime in addition to working additional or other shifts and schedules when required.
Commitment to Beacon's six-point Operating System, referred to as The Beacon Way:
* Leverage innovation everywhere.
* Cultivate human talent.
* Embrace performance improvement.
* Build greatness through accountability.
* Use information to improve and advance.
* Communicate clearly and continuously.
Education and Experience
* The knowledge, skills and abilities as indicated below are normally acquired through the completion of a Bachelor's degree in Communications, Journalism, Broadcasting, Public Relations, English or related field. Seven or more years of related experience required. Healthcare experience preferred.
Knowledge & Skills
* Proven ability to collaborate across disciplines and interact directly with the CEO and Senior Management
* Strong media relations skills and demonstrated ability to garner positive coverage
* Expertise in social media as it relates to corporate communications and reputation management
* Leadership presence and influence - engages audience and projects subject matter expertise
* Superior communication and writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials
* Photo, video and video editing skills
* Strong organization skills and attention to detail with the ability to juggle multiple relationships and projects covering a wide range of issues; ability to pivot quickly and without losing momentum.
Working Conditions
* Works in an office environment.
* May be required to travel to off-site locations.
* Hybrid work environment.
Physical Demands
* Requires the physical ability and stamina to perform the essential functions of the position.
#LI-POST
$73k-118k yearly est. 60d+ ago
VP Brand Marketing - Merrell
Wwwinc
Account director job in Rockford, MI
For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer.
This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products.
Leadership Capabilities:
As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers.
Brand Strategy:
Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution.
Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio.
Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization.
Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world.
Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights).
Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches.
Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
Track record of translating business priorities into brand objectives, strategies, and plans.
Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map.
Integrated Marketing Development:
Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose.
Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales.
Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail.
Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations.
Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels.
Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels.
Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises.
Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns.
Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic.
Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues.
Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives.
Monitor competitive activity and provide regular competitive intelligence updates.
Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships.
Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs.
Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales.
Consumer-centric Business Analysis and Annual Operation Planning:
You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities.
Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals
Building and aligning business stakeholders on the annual Learning agenda.
Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort.
Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research.
Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership.
People Leadership:
Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development.
Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs.
Ensuring timely performance discussions and individual development plans.
Continuously check / adjust to drive clarity and maximize team performance.
Simplifying complex decisions for direct reports and team and demonstrate strong rationale.
Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share.
Work fluidly in a matrixed global environment across functions.
Performs duties consistent with the company's AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree in marketing, communications, or a related field, MBA preferred.
10+ years of professional experience in brand marketing, and 5 years people leadership.
Strong content background, with a track record of developing successful marketing campaigns.
Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue.
A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling.
Strong understanding of paid media planning and measurement across traditional and digital channels.
Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement.
Passion for creative and good eye for design and detail.
Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes.
Looks ahead to reasonably anticipate business opportunities and obstacles.
International marketing experience and a passion for expanding brands into new markets.
Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed.
Operates effectively in matrix relationships across organizational boundaries.
Demonstrates the courage and conviction needed to drive large scale change initiatives.
Proficiency in analyzing marketing performance metrics to optimize strategies.
Exceptional organizational skills, balancing structure, and creativity.
Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way.
Strong leadership and team management abilities, with a focus on developing high-performing teams.
Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders.
Working Conditions:
Normal office environment.
Availability to travel domestically and internationally.
Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations).
#LI-TF
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
$158k-236k yearly est. Auto-Apply 56d ago
State and Strategic Account Executive
Level Data
Account director job in Kalamazoo, MI
Level Data is a leader in K-12 education data solutions, offering innovative data management and integration services that empower schools to streamline operations, enhance student performance, and maintain accurate, real-time data. Our tools help educational institutions simplify data quality, reporting, and compliance-allowing educators to focus on what matters most: student success. Level Data is a fast-growing, software-as-a-service company.
Job Summary We are seeking a motivated State and Strategic Account Executive to drive growth and expand Level Data's footprint in the K-12 education market. In this role, you will own sales efforts within assigned states and develop strategic relationships with state level buyers, state education agencies, and other key stakeholders. The ideal candidate will have a blend of strategic selling experience, consultative sales skills, and a passion for improving education through data-driven technology solutions. This position is remote and will report to the VP of Sales.
Key Responsibilities
Develop and implement strategic sales plans for assigned states to meet revenue targets.
Identify, prospect, and engage with new and existing clients within school districts, regional education agencies, and state education departments.
Collaborate with internal teams (product, marketing, sales, sales development, and customer success) to create value-based sales strategies and align offerings with market needs.
Build and maintain long-term relationships with decision-makers (e.g., superintendents, IT directors, and state administrators).
Manage key accounts and oversee the full sales cycle, from lead generation to closing.
Ensure high levels of customer satisfaction by acting as a trusted advisor to clients, understanding their challenges, and presenting tailored solutions to support K12 needs.
Work cross-functionally with product teams to provide market feedback and influence roadmap development.
Collaborate with marketing to develop localized campaigns and sales enablement materials.
Provide regular sales forecasts and performance updates to leadership.
Stay current on education industry trends, funding mechanisms (e.g., ESSER, Title I), and state policies that influence data management in K-12 education.
Monitor competitive activity and identify opportunities to differentiate Level Data's solutions.
Attend industry conferences, trade shows, and regional events to build awareness of Level Data's offerings.
Qualifications
5+ years of experience in strategic B2B sales (preferably in EdTech or K-12 markets).
Proven track record of meeting or exceeding revenue goals through strategic sales efforts.
Experience working with school districts, state education agencies, or education service organizations (ESOs) is a plus.
Ability to travel up to 30-40% of the time as needed, to meet with clients and attend events.
Bachelor's degree in business, Education, or a related field (or equivalent experience).
Skills:
Strong consultative sales skills with the ability to tailor solutions to the unique needs of K-12 clients.
Exceptional communication, presentation, and negotiation abilities.
Ability to develop trusted relationships at all levels, from district administrators to state policymakers.
Familiarity with data management solutions, SIS (Student Information Systems), and EdTech tools used in K-12 education.
Proficiency in HubSpot CRM
What We Offer
Competitive salary with performance-based bonuses.
Comprehensive benefits package (healthcare, 401(k), PTO, etc.).
Professional development opportunities to grow your career.
Collaborative, remote-friendly work environment.
How to Apply Please submit your resume and a cover letter outlining your relevant experience and passion for improving K-12 education through data solutions.
Level Data is an equal opportunity employer. All qualified applicants will receive consideration of employment without regard to race, sex, color, religion, national origin, protected veteran status, or based on a disability.
$96k-149k yearly est. 60d+ ago
Hospice Client Support Executive
Optimal Care 3.9
Account director job in Kalamazoo, MI
Job DescriptionOptimal Care is where your dedication meets a rewarding career.
As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.
We live a simple Mission:
Serve Together, Provide Value, and Deliver Exceptional Quality Care.
What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.
Exceptional Benefits:
Minimum of 3 Weeks Paid Time Off (PTO)
Company Vehicle Program
Flexible Work Schedule
Mentorship Culture
Medical, Dental, and Vision Insurance
401(k) with Employer Match
Mileage Reimbursement
Cutting Edge Technology
What We Can Offer
A competitive base salary with no cap on incentives - unlimited earning potential
Orientation bonus program ensures high levels of compensation
No wait to earn commissions/incentives - top performers make 6 digits in total compensation
Career ladder growth opportunities - we're expanding!
The ability to keep your current relationships and continue to build on them
A stand-alone hospice with a care continuum (home health and physician services)
In-house research and development team to help build the innovative/specialty programs that we offer our clients
Data driven territories that set you up for success
Strong training and orientation program - including an orientation manual
Senior leadership team all have 25+ years post-acute management experience
In-house recruiting team to ensure professional clinical team expertise
Proactive hiring model to ensure growth capacity
Key Responsibilities
Client Support Executives obtain referrals for services as well as promote, educate, and market all company services. Serving as a liaison between Optimal Care and referral sources you will coordinate care for referred patients from home health, non-medical home care, hospitals, and other medical community partners. This position aligns closely with industry-standard roles including titles such as Hospice Sales Specialist, Hospice Care Liaison, Hospice Business Development Coordinator, or Account Executive, Hospice Services. Candidates with experience in these positions will find their skills and expertise transferable to this role as they engage in building relationships, driving hospice referrals and promoting Optimal Care's services.
In this role you will be responsible for:
Drive Sales by building relationships with healthcare providers and community partners to increase hospice referrals.
Utilize your strong network within the healthcare community to generate leads and close sales.
Daily interaction with patients, medical professionals, other referral sources, and the community to assure continuity of care and to coordinate appropriate communication and documentation.
Providing education to senior living communities, health systems, and referral sources
Growing service lines and receiving referrals from our healthcare community partners
Distributing and ensuring all referral sources have proper forms and materials for company service lines
Provide feedback, document activity to execute strategic plan to provide ongoing value-add to accounts
Required Qualifications
Hospice or Post Acute sales experience
Will also consider discharge planners working in these spaces
High School Diploma or GED equivalent
Valid Driver's License
Reliable transportation and valid automobile insurance coverage
Proven interpersonal, coordination, and leadership skills with ability to communicate effectively
Practical and theoretical knowledge of hospice and palliative care
Desired Qualifications
Associate degree or Bachelor's degree preferred
Demonstrates active involvement in professional organizations and community activities
Location
Home Office: Kalamazoo, MI 49008
Main Service Area: Kalamazoo and surrounding area
Hours
Office Hours: 8:00 am - 5:00 pm, Monday through Friday
Pay Range$80,000-$110,000 USDBackground ScreeningOptimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.Reasonable AccommodationsWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Equal Opportunity EmployerOptimal Care is an equal-opportunity employer.
$80k-110k yearly 23d ago
Director of Sales and Business Development
American Repair Maintenance LLC
Account director job in Spring Lake, MI
Who We Are:
American Repair Maintenance (ARM) began over 30 years ago as a small two-person operation to service several premier video stores. Since that time, we have evolved into a data-driven, full-service repair and preventative maintenance partner across all trades, serving over 20,000 locations in the US of some of the finest retail brands. We are more than just a repair and maintenance company but are a strategic partner for our clients as we continue to innovate and grow our organization. We work hard to meet our customers' needs first, support our team members with a dynamic culture, provide great benefits, and create technology-enabled work processes that make their jobs easier. We know that our strong commitment to people is what sets us apart, along with our strong core values that guide our day-to-day operations. These core values ensure we are moving in the right direction, which are:
Collaborate
Do Whatever it Takes
Reliable
Authentic
Do the Right Thing
Innovate and be Open to Learn
Choose to BE an Owner
Who You Are:
The Director of Sales & Business Development is a strategic, revenue-driving, leadership role responsible for accelerating growth, expanding market share, and strengthening existing client partnerships. This role leads the Sales and Business Development team with a strong focus on service, performance, and forward-thinking execution. Reporting directly to the President, this individual brings together technical expertise and powerful sales instincts to uncover opportunities, penetrate new and current markets, enhance service delivery and boost profitability. The Director will set the sales and service vision, empower a high-performing team, and deliver measurable results that support the company's long-term growth. This role is central to driving competitive advantage, elevating brand presence, and achieving ambitious business objectives.
Leadership & Strategy
Develop and execute the company's sales strategy in alignment with business goals and objectives.
Lead, mentor, and oversee the Sales and Business Development team to achieve growth targets and deliver exceptional client service.
Establish and present clear performance metrics, KPIs, and accountability measures for the sales organization.
Collaborate with executive leadership to forecast, budget, and allocate resources effectively.
Sales & Business Development
Identify and pursue new business opportunities while expanding relationships with existing clients.
Drive the full sales cycle, from lead generation to closing, for strategic accounts.
Provide technical expertise and consultative support to clients to ensure optimal solutions are delivered.
Negotiate high-value contracts and agreements in line with company policies and objectives.
Sales Operations & Reporting
Ensure the sales team is equipped to deliver superior client experience.
Review and enhance client retention strategies to increase satisfaction and long-term partnerships.
Monitor client feedback and proactively address challenges or areas of improvement.
Negotiate and close high-value contracts and partnerships.
Collaboration & Communication
Work closely with cross-functional teams, including Operations, Client Service, Marketing, and Finance, to ensure alignment of sales efforts with company initiatives.
Deliver regular sales performance updates, forecasts, and market insights to the President and leadership team.
Represent the company at industry events, trade shows, and client meetings to strengthen brand presence.
Travel
Travel at least 20% of the time for client meetings, industry events, or company-wide initiatives.
Qualifications
Bachelor's degree in business administration, sales, marketing, or related field; MBA preferred.
Minimum of 8-10 years of progressive sales experience, with at least 3-5 years in a leadership role.
Strong technical background with the ability to understand and communicate complex solutions to clients.
Proven track record of achieving and exceeding revenue goals.
Demonstrated success in leading, developing, and motivating high-performing teams.
Exceptional negotiation, communication, and presentation skills.
Ability to analyze data, forecast trends, and translate insights into actionable strategies.
Willingness and ability to travel at least once per quarter.
What You'll Get:
Besides working with a great team in a stable and fast-growing company, you'll receive a competitive base salary, and
Competitive medical, dental, and vision insurance
Company-paid life and long-term disability insurance
Voluntary AD&D and short-term disability insurance
Employee Assistance Program
Paid time off
6 paid company holidays
Flexible work schedule
Equal Opportunity Employer
$69k-138k yearly est. Auto-Apply 44d ago
Vice President of Sales and Marketing
EG Professional
Account director job in Kentwood, MI
Job Description
Vice President of Sales and Marketing
The Sales and Marketing Director is responsible for developing and executing Autocam Medical's global commercial strategy to drive sustainable growth, strengthen customer relationships, and enhance the company's brand presence in the medical device market. This senior leadership role combines strategic vision with hands-on leadership of the sales and marketing functions, ensuring alignment between customer needs, operational capabilities, and corporate objectives. The ideal candidate is a strategic thinker and results-driven leader with deep experience in B2B sales, marketing, and business development within the medical device or advanced manufacturing sectors.
ResponsibilitiesStrategic Leadership
· Develop and implement a comprehensive commercial strategy that supports corporate growth, profitability, and market expansion objectives.
· Lead, mentor, and develop a high-performing sales and marketing team focused on customer satisfaction and business growth leveraging a disciplined sales process.
· Partner with executive leadership to define long-term goals, KPIs, and strategic initiatives that align with Autocam Medical's mission and values.
· Oversee annual budgeting, forecasting, and performance tracking for all sales and marketing activities
Sales & Business Development
· Drive new business growth through targeted customer acquisition, relationship management, and market expansion efforts.
· Cultivate strategic partnerships with key medical device OEMs and contract manufacturing customers.
· Oversee the negotiation of major contracts and agreements, ensuring competitive positioning and margin optimization.
· Collaborate with engineering and operations teams to support product development and ensure customer requirements are met.
· Provide market intelligence to inform product roadmaps, pricing strategies, and capacity planning.
Marketing & Brand Management
· Lead global marketing initiatives to strengthen the Autocam Medical brand, positioning the company as a premier partner in precision medical manufacturing.
· Direct marketing communications, digital presence, trade shows, and thought leadership programs.
· Ensure consistent messaging, brand integrity, and alignment with company strategy across all channels.
· Oversee customer engagement programs, industry events, and corporate communications.
Cross-Functional Collaboration
· Partner with Operations, Engineering, and Quality to align production capabilities with customer demand and emerging market opportunities.
· Contribute to innovation and new product development initiatives through customer insights and market feedback.
· Collaborate with Finance to analyze sales performance, market profitability, and return on investment (ROI) across programs.
Requirements
· Proven success in developing and executing strategic growth initiatives at a senior level.
· Strong leadership and team development skills, with a track record of building effective commercial teams.
· Excellent communication, negotiation, and presentation abilities.
Education and Work Experience Required
· Bachelor's degree in Business, Marketing, Engineering, or a related field.
· Minimum 10 years of progressive experience in sales and marketing leadership roles within the medical device, precision manufacturing, or contract manufacturing industries.
· MBA or equivalent advanced business degree.
· Experience leading global or multi-site commercial teams.
$133k-238k yearly est. 30d ago
ACCOUNT EXECUTIVE, Nation C.A.R.E (CANADA)
Blue Giant Equipment LLC
Account director job in Grand Rapids, MI
driving national business growth within a key strategic channel
Own and grow major National accounts while hunting and onboarding new business
Be the face of Blue Giant to top-tier clients across Canada
Work cross-functionally with Dealer Development, Account Management, Project Coordination & Engineered Solutions
Shape long-term client partnerships and deliver sophisticated product solutions
Opportunities for nationwide travel, industry networking, and attending national trade shows
Strategic influence - develop business plans, manage RFPs, contribute to revenue and profitability
Autonomy and visibility: direct impact on customer results and organizational growth
Why Join Blue Giant?
Play a major role in national business growth within a fast-expanding channel.
Enjoy full ownership of key accounts and real influence on strategy and customer solutions.
Build partnerships with top national clients as the face of Blue Giant
Do high-impact, meaningful work that directly drives revenue and visibility.
Collaborate with experienced teams across the organization.
Experience variety and excitement through travel, trade shows, and diverse client projects.
Access strong career growth and leadership opportunities.
Join a company that empowers, supports, and recognizes your contributions.
Job Description
Account Executive, Nation C.A.R.E. Canada
Blue Giant headquarters Canada is looking for a driven Account Executive to play a vital role in growing our Nation C.A.R.E. channel. In this position, you will manage and expand existing national accounts while actively pursuing new business opportunities. Your goal: build strong, long-term customer relationships and deliver sophisticated product solutions that drive revenue and profitability.
You'll collaborate closely with the Director, Nation C.A.R.E, as well as cross-functional teams including Dealer Development, Account Management, and Project Coordination to ensure seamless execution and exceptional client support.
If you're passionate about business development, strategic partnerships, and helping shape a growing channel, we want to hear from you!
Job responsibilities of the Account Executive include:
Develop a solid and trusting relationship between National accounts and Blue Giant
Expand relationships with existing customers with a focus on growth and profitability
New account hunting, on-boarding, and Account management - face of Blue Giant
Nationwide prospecting for new account opportunities
Define client product solutions and scope of work requirements (needs and wants) and determine if Blue Giant can meet those needs, Consult with Engineered Solutions if client needs/wants are not standard Blue Giant offerings
Manage communications between National accounts and internal Blue Giant teams
Initiate strategic planning to improve customer results
Prepare client proposals and establish timeline through product fulfillment and installation
Collaborating with Blue Giant team members from other departments to ensure the highest quality of service is being provided and all customer expectations are exceeded
Participate in national trade shows, BGU & other promotional opportunities
New RFP management with DR of Nation C.A.R.E.
Develop new business plans for each account
Monitor sales metrics (e.g., quarterly sales results and annual forecasts)
Manage opportunities within CRM
Negotiate changes to contracts with Client, Consultants, Architects
Coordinate with Project Management team to fill in gaps while traveling to meet with Nation Installers to strengthen relationships & gain industry intel
Account Executive Requirements & Qualifications
Able to multitask, prioritize and manage time efficiently
Goal oriented, organized team player
Encouraging to team and staff; able to mentor and lead
Self-motivated and self-directed
Excellent interpersonal skills with aptitude to build relationships at all organizational levels
Strong negotiation and problem-solving skills
Five years + previous work experience in sales, management, key account management or relevant experience
Degree / diploma in business administration, sales, marketing, or relevant field
$56k-95k yearly est. 17d ago
Regional Director, Sales & Dealer Development - Northern California
Advance Local Media LLC 3.6
Account director job in Grand Rapids, MI
Catalyst IQ is hiring for a Regional Director, Sales and Dealer Development (Northern California) Catalyst IQ, launching January 2026, is a new digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
The Regional Director, Sales and Dealer Development (Northern California) is responsible for working with car dealers within a regional geography. You will own your market - you execute sales strategy, identify and close new opportunities, and provide insight to existing customers by preparing reports and key information that communicate value to the customer. You must be willing and excited about visiting your dealers face-to-face. This position requires up to 60% travel per month within your territory.
Essential Duties & Responsibilities:
* Visiting all assigned accounts and conducting monthly performance reviews with those Clients; the reviews will include but are not limited to performance metrics review, campaign reviews/optimizations, Google Analytics walkthrough, sales objectives for the dealership and up-sells to promote digital portfolio growth and diversification
* Serve as a regional liaison between the Fox Dealer internal team consisting of Media operations, Client Support, Paid Search, and Fox Executive Management
* Direct and manage sales productivity and profitability in an effort to achieve designated profit objectives within respective geographical responsibility
* Direct and manage the entire sales cycle from prospecting, maintenance, proposals, contracts, price increases, bids, and contract renewals
* Accurate forecasting of the current and future month's sales objectives; being able to accurately and concisely communicate those numbers to your direct Supervisor
* Develop, maintain, and utilize pricing models for all major markets and implement service agreements that are consistent with Fox Dealer's financial objectives
* Coordinate/foster business relationships with third party companies that may be supporting certain Fox Dealer technologies to the Client
* The ability to adapt quickly to company changes as well as the hunger for growth
Requirements:
* Education equivalent to Bachelor's Degree in Sales, Marketing, or Management, or the equivalent in related work experience
* Demonstrated proven track record of sales success
* Automotive Industry experience & relevant Dealer contacts required
* Knowledge of Microsoft Word, Excel, and PowerPoint (and/or Google Drive) and SalesForce CRM
* Working knowledge of Google Analytics (certification a plus)
$72k-97k yearly est. 37d ago
Sales & Marketing Director
The C2 Group 4.4
Account director job in Grand Rapids, MI
The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships.
The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes.
The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids.
About C2:
The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.
Core Values:
Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.
Accountabilities of the Sales and Marketing Director:
Lead, manage, and hold accountable
Lead, coach, manage, and hold accountable direct reports
Support and promote the company values, culture, and processes
Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s)
Set clear expectations, provide frequent feedback, and facilitate quarterly conversations
Monitor team health and support growth through IDS (Identify, Discuss, Solve)
Provide the necessary training opportunities, tools, and resources to ensure team success
Own marketing strategy and process
Develop and execute marketing strategy in line with company annual and quarterly goals
Assist in new offering development based on market trends
Develop marketing approach for differentiation against competitors with similar services
Maintain a C2 presence in the Midwest digital agency landscape
Report on marketing activity results with clear initiatives, measurables, and outcomes
Develop, maintain, and ensure marketing processes are followed by all
Own sales strategy and process
Develop and execute sales strategy in line with company annual and quarterly goals
Uphold process to qualify prospects against established target audience / market
Oversee successful handoffs of sold work to PMO team
Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity
Report weekly on progress made toward goals to Executive Team
Develop, maintain, and ensure sales processes are followed by all
Lead goal forecasting and reporting
Drive quarterly and annual sales forecasting to inform goals
Ensure new and account pipeline activities are adequate to achieve sales goals
Ensure accurate use of client relationship management tools (CRM)
Centralize sales activity within C2 infrastructure for transparency of activities and progress
Drive Lead Generation
Generate marketing leads through campaigns and inbound strategies
Maintain key channel relationships and industry presence
Manage technology partner relationships
Own The C2 Group website
Oversee creation of all marketing materials
Own proposal and contract management
Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks
Guide legal counsel communication to ensure forward-thinking, quality contract language
Drive scoping activities and contract reviews to ensure accurate contract creation
Ensure accurate and centralized use of contract creation tools
Lead ‘close business' activities
Meet quarterly and annual company sales goals
Support and guide direct reports to meet sales goals
Oversee successful process for and execution of handoffs of sold work to PMO team
Education & Experience:
Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience.
Minimum of two (2) years managing a team.
Proven prior experience with proposal responses in complex IT and/or software development arena.
Three (3) to five (5) years of experience in digital agencies.
Experience working within the EOS (Entrepreneurial Operating System) framework
Previous experience with the sale of services including web design and development, either in delivery of or sales of
Proven ability to hit financial or sales goals.
Experience with developing client-facing account plans.
$87k-138k yearly est. Auto-Apply 60d+ ago
Director of Sales and Marketing
PCC Talent Acquisition Portal
Account director job in Muskegon, MI
*The Director of Sales and Marking will work onsite at our flagship site in Muskegon, Michigan.
The Director of Sales and Marketing is responsible for developing, executing and managing Cannon-Muskegon's global sales and marketing plan to support Cannon Muskegon's strategic goals, budget and financial objectives.
Primary Responsibilities
Work safely. Adhere to all company and regulatory EH&S policies and procedures.
Adhere to all Company 6-S initiatives and policies.
Supervises/Manages department personnel. Ensures compliance with Company policies and procedures.
Acts as sales executive in charge of managing the company's global sales and marketing operations and manages all sales and marketing personnel.
Develops and implements sales and marketing strategic plans and objectives to maintain business competitiveness and support for overall company financial goals and objectives.
Maintains a comprehensive perspective and understanding of our markets, industry developments, customer concerns and economic conditions within which our business operates.
Acts as company ombudsman to promote the interests of the company to its customers, and the industry/markets which the company conducts its business.
Analyzes company sales reports, acts as necessary to achieve desired results.
Oversees the professional development of the company's sales department function and infra-structure, including the development of systems, staffing and training to optimize sales performance and to achieve strategic objectives.
Conducts sales and marketing analysis. Prepares reports and makes presentations to staff, corporate officials, customers and others as required to communicate and facilitate the interests of the company.
Assures resolution of customer complaints, and sales or service issues.
Other duties as assigned.
Additional hours may occasionally be needed in order to ensure all deliverables are completed timely.
Education and Experience - Required
Four-year degree in Engineering, Material Science, or a related field of study, and/or ten to fifteen (10 - 15) years' minimum experience in marketing or sales of primary alloys preferred.
Skills/Competencies
Strong Project Management skills
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Experience in implementation or maintenance of document control system
Experience in implementation or maintenance of learning management system (LMS)
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite or related software
Ability to manage multiple priorities and work with personnel at all organizational levels.
Understanding of the investment casting industry.
Strong leadership skills.
Negotiation skills.
Financial aptitude.
Communication skills - both oral and written.
Persuasive.
Strategic thinking.
Initiative.
Business acumen.
Sales acumen.
Global perspective
$76k-126k yearly est. 60d+ ago
Senior Web Strategist
Mentavi Inc.
Account director job in Grandville, MI
About Us: Mentavi Health is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services. We operate two distinct digital properties: ADHDOnline.com (our established D2C brand) and Mentavi.com (our expanding B2B and multi-condition D2C platform). As we scale beyond ADHD into broader mental health services including anxiety, depression, OCD, and more, we're building digital experiences that serve both direct-to-consumer patients and B2B referral partners including physicians, therapists, universities, and employers.
The Role
We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will manage two WordPress sites with distinct audiences, overseeing everything from technical infrastructure and SEO to UX and multi-channel conversion, acting as the bridge between growth goals and technical execution.
This is a high-execution role. You will be "in the code" and the analytics daily, equally comfortable optimizing D2C landing pages for paid search and designing B2B referral portals for healthcare providers. We are looking for an energized, mission-driven professional who sees the huge potential to make a difference in a rapidly scaling industry. If you are motivated by the prospect of world-changing work and thrive in a fun, high-momentum environment where your strategic input actually moves the needle, you belong here!
This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET.
Duties/Responsibilities:
Technical Execution & Infrastructure (40%)
Own and optimize both WordPress/Elementor websites (ADHDOnline.com & Mentavi.com), ensuring performance, security, and scalability while maintaining distinct brand positioning.
Implement and manage Google Tag Manager across both properties, ensuring clean data flows and accurate event tracking across D2C and B2B conversion funnels.
Execute advanced schema markup strategies to maximize SERP visibility and rich results, particularly for healthcare-related queries across ADHD and broader mental health conditions.
Maintain technical SEO health: site speed, Core Web Vitals, crawlability, indexation, and structured data across both domains.
Collaborate with HubSpot/RevOps team and/or vendors on conversion tracking, form optimization, and marketing automation integration for both D2C and B2B journeys.
SEO & Organic Growth Strategy (30%)
Develop and execute comprehensive SEO strategy across both sites, balancing brand architecture considerations with search visibility goals.
Conduct keyword research aligned with both D2C search intent (patient-focused) and B2B search intent (provider/referrer-focused).
Optimize existing content and landing pages for conversion and search visibility across both consumer and professional audiences.
Monitor algorithm updates and competitive landscape for both telehealth and broader B2B healthcare markets.
Track and report on organic performance metrics with clear connection to revenue impact across both customer segments.
User Experience & Conversion Optimization (20%)
Design and optimize user journeys for two distinct audiences: D2C patients seeking assessments and B2B referral partners (doctors, therapists, universities, employers).
Lead UX/UI improvements that reduce friction and increase conversion rates for:
both diagnostic evaluation purchases (D2C) and B2B referral sign-ups/activations
patient experience inside our patient portal
partner with RevOps/HubSpot team and/or vendors on email campaign landing pages, ensuring post-click experience optimization.
Conduct qualitative and quantitative research to identify user pain points and opportunities for both consumer and professional experiences.
Collaborate with external design vendor on page layouts while ensuring implementation excellence across both properties.
A/B test landing pages, CTAs, and conversion flows using data-driven hypotheses for both D2C paid traffic and B2B organic referral pathways.
Paid Media Integration & Analytics (10%)
Partner with paid media teams/vendors to ensure landing page alignment and GTM tracking accuracy.
Optimize post-click experience for paid campaigns to improve Quality Scores and conversion rates.
Build and maintain analytics dashboards that connect digital metrics to business outcomes.
Provide insights on channel performance and recommend budget allocation across paid/organic.
Own email signup form strategy and placement across both websites to maximize list growth.
Implement and maintain UTM tracking standards for email campaign attribution.
Other:
Contribute to fostering a positive and inclusive company culture.
Other job duties, as assigned to support the overall operational needs of the organization.
Required Skills/Abilities:
Expert-level WordPress development skills, including Elementor (or similar page builders).
Advanced Google Tag Manager implementation experience, including custom events, triggers, and data layer manipulation.
Proven track record of SEO results in competitive industries (healthcare experience strongly preferred).
Strong understanding of schema markup, structured data, and technical SEO fundamentals.
Demonstrated UX/UI sensibility with portfolio examples of conversion-optimized pages.
Proficiency with analytics tools (GA4, Search Console, heat mapping tools, etc.).
Experience with HubSpot or similar marketing automation platforms.
Comfortable with HTML/CSS; bonus for JavaScript knowledge.
Proficiency with design/prototyping tools (Figma, Adobe XD, or similar) to create wireframes, mockups, and communicate UX concepts.
Strong conversion copywriting skills; ability to write compelling headlines, CTAs, and landing page copy optimized for both SEO and conversion.
Experience with content strategy and SEO content briefs (keyword mapping, competitive analysis, content gap identification).
Proficiency with AI-assisted tools for web development, content optimization, and design ideation; comfortable experimenting with emerging technologies.
Strategic Capabilities:
Can translate business goals into technical requirements and back again.
Data-driven decision maker who balances qualitative insights with quantitative metrics.
Strong project management skills; comfortable juggling multiple priorities across two distinct properties.
Experience balancing D2C performance marketing with B2B relationship-driven growth strategies.
Excellent communicator who can explain complex technical concepts to non-technical stakeholders.
Self-directed and resourceful; you don't wait for permission to solve problems.
Comfortable operating in a regulated environment where messaging and conversion optimization must balance growth with compliance.
Required Education and Experience:
At least 7 years of hands-on digital marketing with a heavy focus on technical SEO, GTM/Analytics, and site architecture.
Must have a proven track record in dedicated growth roles, with experience owning the full funnel and driving measurable revenue through data-backed experimentation.
Preferred Experience:
Previous experience in healthcare, or HIPAA-regulated environments is strongly preferred
Experience with telehealth or digital health products.
Background in conversion rate optimization (CRO) methodologies.
Familiarity with accessibility standards (WCAG 2.1).
Experience with headless CMS or modern frameworks.
Agency background with in-house experience.
Bachelor's degree in Marketing, Computer Science, Business, or a related field. An MBA or Master's in a technical field.
Total Rewards & Culture
Financial & Future Security
Salary commensurate with experience and regular performance reviews.
401(k) retirement plan to help you reach your long-term financial goals.
Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans.
Health & Wellness
Premium insurance package (e.g. medical, dental, vision, pet insurance, etc).
Priority access to our diagnostic evaluation(s) for you and your family.
Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge.
The Hybrid Work Experience
A flexible model requiring 2 days per week in-office, designed to balance deep work with team synergy.
Our office is designed for high-bandwidth collaboration, featuring a fully stocked pantry and premium beverage selection to keep you fueled.
Regular company meetings that include provided lunches.
We welcome your well-behaved companions through our canine pet policy.
Growth & Connection
Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth.
Team-building events to foster a strong organizational culture.
Our Approach to Experience:
At Mentavi Health, we value the diverse paths that lead to professional expertise. While a Bachelor's degree is a standard benchmark, we also welcome applications from candidates with a minimum of 7 years of equivalent, high-level experience in healthcare business development. We recognize that a proven track record of success and deep industry insight are powerful indicators of performance, and we evaluate all qualified candidates in light of their total professional experience.
Equal Opportunity:
Mentavi Health is an equal-opportunity employer. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team. To be considered for this position, candidates must be legally authorized to work in the United States on a full-time basis. We are unable to provide visa sponsorship (e.g., H-1B, TN, etc.) for this role now or in the future. Verification of employment eligibility will be required at the time of hire.
$76k-124k yearly est. 4d ago
Hospice Client Support Executive
Optimal Care 3.9
Account director job in Kalamazoo, MI
Optimal Care is where your dedication meets a rewarding career.
As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.
We live a simple Mission:
Serve Together, Provide Value, and Deliver Exceptional Quality Care.
What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.
Exceptional Benefits:
Minimum of 3 Weeks Paid Time Off (PTO)
Company Vehicle Program
Flexible Work Schedule
Mentorship Culture
Medical, Dental, and Vision Insurance
401(k) with Employer Match
Mileage Reimbursement
Cutting Edge Technology
What We Can Offer
A competitive base salary with no cap on incentives - unlimited earning potential
Orientation bonus program ensures high levels of compensation
No wait to earn commissions/incentives - top performers make 6 digits in total compensation
Career ladder growth opportunities - we're expanding!
The ability to keep your current relationships and continue to build on them
A stand-alone hospice with a care continuum (home health and physician services)
In-house research and development team to help build the innovative/specialty programs that we offer our clients
Data driven territories that set you up for success
Strong training and orientation program - including an orientation manual
Senior leadership team all have 25+ years post-acute management experience
In-house recruiting team to ensure professional clinical team expertise
Proactive hiring model to ensure growth capacity
Key Responsibilities
Client Support Executives obtain referrals for services as well as promote, educate, and market all company services. Serving as a liaison between Optimal Care and referral sources you will coordinate care for referred patients from home health, non-medical home care, hospitals, and other medical community partners. This position aligns closely with industry-standard roles including titles such as Hospice Sales Specialist, Hospice Care Liaison, Hospice Business Development Coordinator, or Account Executive, Hospice Services. Candidates with experience in these positions will find their skills and expertise transferable to this role as they engage in building relationships, driving hospice referrals and promoting Optimal Care's services.
In this role you will be responsible for:
Drive Sales by building relationships with healthcare providers and community partners to increase hospice referrals.
Utilize your strong network within the healthcare community to generate leads and close sales.
Daily interaction with patients, medical professionals, other referral sources, and the community to assure continuity of care and to coordinate appropriate communication and documentation.
Providing education to senior living communities, health systems, and referral sources
Growing service lines and receiving referrals from our healthcare community partners
Distributing and ensuring all referral sources have proper forms and materials for company service lines
Provide feedback, document activity to execute strategic plan to provide ongoing value-add to accounts
Required Qualifications
Hospice or Post Acute sales experience
Will also consider discharge planners working in these spaces
High School Diploma or GED equivalent
Valid Driver's License
Reliable transportation and valid automobile insurance coverage
Proven interpersonal, coordination, and leadership skills with ability to communicate effectively
Practical and theoretical knowledge of hospice and palliative care
Desired Qualifications
Associate degree or Bachelor's degree preferred
Demonstrates active involvement in professional organizations and community activities
Location
Home Office: Kalamazoo, MI 49008
Main Service Area: Kalamazoo and surrounding area
Hours
Office Hours: 8:00 am - 5:00 pm, Monday through Friday
Pay Range$80,000-$110,000 USDBackground Screening Optimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act. Reasonable Accommodations We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Equal Opportunity Employer Optimal Care is an equal-opportunity employer.
$80k-110k yearly Auto-Apply 5d ago
Vice President of Sales and Marketing
EG Professional
Account director job in Kentwood, MI
Vice President of Sales and Marketing
The Sales and Marketing Director is responsible for developing and executing Autocam Medical's global commercial strategy to drive sustainable growth, strengthen customer relationships, and enhance the company's brand presence in the medical device market. This senior leadership role combines strategic vision with hands-on leadership of the sales and marketing functions, ensuring alignment between customer needs, operational capabilities, and corporate objectives. The ideal candidate is a strategic thinker and results-driven leader with deep experience in B2B sales, marketing, and business development within the medical device or advanced manufacturing sectors.
Responsibilities Strategic Leadership
· Develop and implement a comprehensive commercial strategy that supports corporate growth, profitability, and market expansion objectives.
· Lead, mentor, and develop a high-performing sales and marketing team focused on customer satisfaction and business growth leveraging a disciplined sales process.
· Partner with executive leadership to define long-term goals, KPIs, and strategic initiatives that align with Autocam Medical's mission and values.
· Oversee annual budgeting, forecasting, and performance tracking for all sales and marketing activities
Sales & Business Development
· Drive new business growth through targeted customer acquisition, relationship management, and market expansion efforts.
· Cultivate strategic partnerships with key medical device OEMs and contract manufacturing customers.
· Oversee the negotiation of major contracts and agreements, ensuring competitive positioning and margin optimization.
· Collaborate with engineering and operations teams to support product development and ensure customer requirements are met.
· Provide market intelligence to inform product roadmaps, pricing strategies, and capacity planning.
Marketing & Brand Management
· Lead global marketing initiatives to strengthen the Autocam Medical brand, positioning the company as a premier partner in precision medical manufacturing.
· Direct marketing communications, digital presence, trade shows, and thought leadership programs.
· Ensure consistent messaging, brand integrity, and alignment with company strategy across all channels.
· Oversee customer engagement programs, industry events, and corporate communications.
Cross-Functional Collaboration
· Partner with Operations, Engineering, and Quality to align production capabilities with customer demand and emerging market opportunities.
· Contribute to innovation and new product development initiatives through customer insights and market feedback.
· Collaborate with Finance to analyze sales performance, market profitability, and return on investment (ROI) across programs.
Requirements
· Proven success in developing and executing strategic growth initiatives at a senior level.
· Strong leadership and team development skills, with a track record of building effective commercial teams.
· Excellent communication, negotiation, and presentation abilities.
Education and Work Experience Required
· Bachelor's degree in Business, Marketing, Engineering, or a related field.
· Minimum 10 years of progressive experience in sales and marketing leadership roles within the medical device, precision manufacturing, or contract manufacturing industries.
· MBA or equivalent advanced business degree.
· Experience leading global or multi-site commercial teams.
$133k-238k yearly est. 58d ago
Regional Director, Sales & Dealer Development - Northern California
Advance Local 3.6
Account director job in Grand Rapids, MI
**Catalyst IQ is hiring for a** **Regional Director, Sales and Dealer Development (Northern California)** Catalyst IQ , launching January 2026, is a new digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
The Regional Director, Sales and Dealer Development (Northern California) is responsible for working with car dealers within a regional geography. You will own your market - you execute sales strategy, identify and close new opportunities, and provide insight to existing customers by preparing reports and key information that communicate value to the customer. You must be willing and excited about visiting your dealers face-to-face. This position requires up to 60% travel per month within your territory.
**Essential Duties & Responsibilities:**
+ Visiting all assigned accounts and conducting monthly performance reviews with those Clients; the reviews will include but are not limited to performance metrics review, campaign reviews/optimizations, Google Analytics walkthrough, sales objectives for the dealership and up-sells to promote digital portfolio growth and diversification
+ Serve as a regional liaison between the Fox Dealer internal team consisting of Media operations, Client Support, Paid Search, and Fox Executive Management
+ Direct and manage sales productivity and profitability in an effort to achieve designated profit objectives within respective geographical responsibility
+ Direct and manage the entire sales cycle from prospecting, maintenance, proposals, contracts, price increases, bids, and contract renewals
+ Accurate forecasting of the current and future month's sales objectives; being able to accurately and concisely communicate those numbers to your direct Supervisor
+ Develop, maintain, and utilize pricing models for all major markets and implement service agreements that are consistent with Fox Dealer's financial objectives
+ Coordinate/foster business relationships with third party companies that may be supporting certain Fox Dealer technologies to the Client
+ The ability to adapt quickly to company changes as well as the hunger for growth
**Requirements:**
+ Education equivalent to Bachelor's Degree in Sales, Marketing, or Management, or the equivalent in related work experience
+ Demonstrated proven track record of sales success
+ Automotive Industry experience & relevant Dealer contactsrequired
+ Knowledge of Microsoft Word, Excel, and PowerPoint (and/or Google Drive) and SalesForce CRM
+ Working knowledge of Google Analytics (certification a plus)
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit ******************** .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, Headline Group, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, Subtext, Catalyst IQ, and Advance Auto.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
How much does an account director earn in Kentwood, MI?
The average account director in Kentwood, MI earns between $78,000 and $161,000 annually. This compares to the national average account director range of $82,000 to $158,000.