How do I get an internship in marketing?

To get an internship in marketing, there are five easy steps that include deciding on a marketing niche, working on your personal brand, writing a great cover letter and resume, building a network, and mastering the interview.

The purpose of a marketing internship is to allow the intern to gain valuable experience and allow the employer to possibly train a future employee and have additional labor for necessary tasks.

To get started, you want to understand what you want to do and then take the steps needed to stand out from the crowd:

• Step One: Choose Your Marketing Niche

  The best way to decide is to research the different areas of marketing. Some of the most popular include:

  • Social media marketing

  • Content marketing

  • Search engine marketing

  • Website development

  • Email marketing

  • Print/radio/TV marketing

  • Influencer marketing

  • Product marketing

• Step 2: Own Your Personal Brand

  The first step in being a good marketing intern is to know how to sell yourself. Your personal brands include your social media accounts such as Facebook or Linkedin, and basically anything that shows up when your name is googled all fall under the umbrella of your personal brand.

  It's important to market yourself strategically and thoughtfully. First, ensure your brand is unified across all social channels, your resume, and your portfolio. Be consistent with profile pictures, types of articles you share, and focus areas.

• Step 3: Write a Stellar Cover Letter and Resume

  Once you've decided which areas of marketing you want to work in, it's time to upgrade your resume to reflect your interests, experience, qualifications, and skills. Next, write a compelling cover letter that will help your resume get noticed.

  This should offer a small insight into who you are, what you want in terms of a career, including your main aim to become a marketing intern. Be sure to include links to your blogs or social media pages where you may have uploaded engaging written or video content.

• Step 4: Grow Your Network

  Networking helps you to meet important and interesting people in the marketing industry. A great way to network as a marketing beginner is by simply asking questions such as 'how did you get started in marketing?' or 'What would your advice be to someone starting off their marketing career?'.

  This will not only offer some inspirational advice but may also pique some interest from fellow marketers who are on the lookout for entry-level prospects.

• Step 5: Master the Interview

  Once you've secured an interview, start preparing for the best outcome. Bring a padfolio stocked with extra resumes and writing samples. Do a bit of background research on the company and your interviewer.