How much does Progressive spend on advertising?

Progressive spends between 4% and 5% of its total revenue on advertising. In 2020, for example, Progressive reported advertising expenses of nearly $1.8 billion and had a total revenue of $42.658 billion. Compared to other insurance companies like Allstate and Geico, Progressive ranks 2nd in advertisement spending.

Progressive, an insurance company, is known for allocating a significant portion of its advertising budget to television advertising. Progressive runs numerous TV commercials featuring its iconic spokesperson, Flo, and various humorous or attention-grabbing scenarios to promote its insurance products and services. Additionally, Progressive also invests in digital advertising, online marketing, and social media campaigns to reach a wider audience and engage with potential customers.