How to get a job in marketing

To get a job in marketing, follow this guide:

Get a degree

Getting a bachelor's degree in marketing or another related field is a great way to get a solid foundation of knowledge and skills that can propel you in the marketing industry.

Use the internet

Besides the traditional educational route, there are other ways to learn about marketing that are completely free. Seek out online tutorials, Youtube videos, Ted Talks, and any other marketing-based content you can find. You may be surprised at how much you can learn for free.

There are also online classes and workshops that you can do for a fraction of the cost of a college degree. Look into these programs and see if they fit what you are looking for, informationally and financially.

Obtain online certifications

Similar to online courses, certifications are another great option because they look good on your resume. If you don't have a traditional education in marketing, try to find certifications that are well-known and respected within the marketing industry.

Another great aspect of certifications is that most of them are also free.

Get to know Google Analytics

Most marketing companies and companies in general use google analytics, so it is important that you familiarize yourself with this platform. Once you are well-versed, definitely include this on your resume when applying to marketing jobs.

Google Analytics provides companies with essential information by tracking and reporting on visitors to their website. This gives a window into how well executed a company's marketing campaign is.

Make sure your resume is unique

Marketing is a field where success depends on the ability to make a campaign or product stand out. Keep this in mind when designing your resume. If you have a unique and visually appealing document, you are already ahead before your potential employer even reads the details.

Apply to internships and other unpaid marketing positions

Build a marketing portfolio

Even if you don't have professional experience yet you can do this. Set up your website for a blog or business. Doing a successful job of this gives you professional experience and you will be seen as a self-starter to your potential employers.

You can also likely add these skills to your resume by doing this: content marketing, SEO (Search Engine Optimization), advertisement (if you choose to promote your website or blog), email marketing, social media, and analytics.

Marketing is a dynamic industry, thus, you need to display that you are a dynamic individual through your use of social media, personal online businesses or blogs, and the building of a strong marketing portfolio.