How to prepare for a marketing interview.

Today many companies share what they are currently working on through social media or a blog. Scour their social media feeds, see what platforms they prefer, and what kind of tone their brand has. This is vital for the interview process, as an interviewer for a marketing role will expect you to be up to speed on the company.

Prior to the interview, go through your previous roles and accomplishments. Think of times when you had a leadership role or were part of a collaborative effort that achieved a certain goal. It is good to keep these in mind, so you can be ready to use these anecdotes in the interview.

It is even more useful if you can tie some of these past experiences and achievements to the requirements for the marketing position you are seeking. That way, it not only shows that you understand the role but it also shows that you are qualified for it.

In tandem with using your previous experience and accomplishments, try backing all of these up with actual data and metrics. Mention how much profit you generated for your current or previous company, how many ad clicks were obtained from your advertising campaign, or how many social media followers you were able to add to the channels you oversaw.

Numbers are of extreme importance in marketing, so don't hold back on the data.

The marketing industry is constantly evolving, and it is critical that you stay up-to-date on industry trends. Try to highlight your knowledge of the current digital tools in marketing and the trends in consumer behavior.

Another way to get a leg-up in the interview is to take advantage of certifications beforehand. You can enhance your resume by obtaining free online certifications.

There are many certifications for platforms like HubSpot, Google Ads, Google Analytics, and Hootsuite. You can use these to expand your knowledge of the tools that are being used in a variety of marketing positions.

Try to come up with some thoughtful questions to ask during your interview. This can be achieved while you are doing your research on the company you are interviewing with. The questions should be marketing relevant and highlight the deep-dive research you've done into the company

Another way to touch on the research you've performed is to bring up one of the company's current projects and, if at all possible, provide some ideas for improvement or growth. Don't get too detailed, this is just an interview, after all, but it's important to show your knowledge of the company's current objectives and how you would fit well into achieving its goals.

Finally, be confident and dress accordingly. If you use the methods mentioned in this article, you will be more than prepared for your marketing interview.