This question is about marketing consultant skills.

What are leads in marketing?

By Kate Swindlehurst - Apr. 2, 2023

In marketing, leads refer to a contact that is a potential customer. Some companies use leads to refer to any contact, but it is often used to refer to a contract with the potential to be a customer.

Leads potentially can become future clients. In marketing, it is important to report on leads and see the rate of leads that do turn into real clients. This allows marketing teams to track their efforts' success and find improvement areas. This information can be vital for marketing teams to understand where to put their efforts.

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