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This question is about marketing consultant skills.
What are marketing tactics?
Marketing tactics are any specific actions a company takes to increase customer awareness or promote a product. These actions typically consider what is commonly known as "The Five Ps of Marketing."
"Product" represents the first P. Actions and items related to product marketing include packaging, branding, functionality, warranty, and appearance. Decisions on how a product looks, and functions are important but cannot be made without considering other factors.
"People" are the second major consideration. In marketing, people refer to not only potential and existing customers but also to you and your staff.
Demographics involving age, gender, and income are important factors when determining how to market a product. A company must also consider what staff they have in place to execute its marketing strategy.
"Price" and "Place" also determine a final marketing strategy. Where will you focus your marketing efforts in the country, and what price point will those geographic locations support?
"Place" also refers to what platform makes the most sense for your product. If your product is being shipped directly to customers, centrally locating a distribution center may be a consideration.
Finally, how will your product be "Promoted"? Your strategy can range from focusing on social media to a direct marketing campaign. Your promotional strategy should consider all the other factors already covered, including who represents your target audience, what type of media they consume, and the cost of your chosen marketing plan.
Conducting an ROI analysis will reveal the viability of the marketing plan that you have designed.
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