What does PDP stand for in marketing?

PDPs are essential for turning visitors into customers as people rely on them to inform their purchase decisions. Over 98% of shoppers have reported that their decision not to purchase an item was due to incomplete product information. If a company wants to turn its valuable web traffic into sales, it must know how to optimize its PDPs.

A good example of this is seen in Nike PDPs. Nike's website provides detailed product pages for each of its products, including shoes, apparel, and accessories. These PDPs originally included product descriptions, features, specifications, pricing, and high-quality images and videos of the product. In recent years, Nike added state-of-the-art digital PDP features that include allowing customers to scan their feet to ensure a perfect fit and using augmented reality so customers can "virtually" try on the shoes to see what they would look like.

At the end of the day, PDPs are an important element of the e-commerce shopping experience, as they provide customers with the information they need to make informed purchasing decisions. Good PDPs are detailed, informative, and visually appealing, and can influence a customer's perception of the product and the brand. Moreover, good PDPs use the latest technology trends to provide in-depth information about a specific product.