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This question is about marketing director skills.
What does ROI stand for in marketing?
ROI in marketing stands for return on investment. The return on investment metric refers to the amount of profit made by a marketing strategy, campaign, or initiative when compared to the cost of developing and implementing that marketing strategy, campaign, or initiative.
ROI is one of the key performance indicators (KPIs) used to gauge the revenue generation of a specific marketing campaign or other marketing-related investment. Simply put, ROI measures the amount of revenue generated by a specific marketing investment, when compared to the amount of money it has cost a company to make that investment.
A positive ROI determines that a company has made more profit than the amount of money it has spent on a marketing investment, while a negative ROI means that the amount of revenue generated from a marketing investment is less than the amount of money it took to make that investment, resulting in an overall financial loss for the company.
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