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This question is about marketing consultant skills.
What is an integrated marketing campaign?
An integrated marketing campaign is a type of marketing campaign that combines content, email, and social media to promote a message to a specific audience. Integrated marketing campaigns combine marketing with social media to convert viewers into customers.
Integrated marketing campaigns are great ways for businesses to reach particular audiences, especially if they have a product or service that does well in a market that utilizes social media, such as teenagers and young adults.
Integrated marketing campaigns use traditional marketing techniques but combine them with email, advertisements, and social media content. The focus should be that these all relate to each other to create a seamless campaign.
For example, a makeup brand may release a beach-inspired makeup line called "Life's a Beach."
They would send out emails with "Life's a Beach" on them, use content creators to post videos of them using the makeup on the beach or for getting ready to go to the beach, and release Instagram photos with beach-inspired makeup and use the hashtag #Lifesabeach.
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