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This question is about marketing consultant skills.
What is e-marketing?
E-marketing is a type of marketing strategy that uses digital channels to promote and sell products or services. Also known as Internet Marketing or Online Marketing, it involves leveraging various online platforms, such as social media, email, search engines, websites, and mobile apps, to reach and engage with potential customers. This is incredibly valuable as it allows you to reach and target those people who are already using electronic devices and the internet to interact with companies.
E-marketing has become increasingly important in today's digital age, as more and more consumers spend time online and use digital channels to research and purchase products or services. By leveraging digital channels effectively, businesses can reach a broader audience, build relationships with customers, and drive sales and revenue growth.
E-marketing encompasses a wide array of tactics, including:
Search engine optimization (SEO). Optimizing website content to rank higher in search engine results pages (SERPs).
Pay-per-click (PPC) advertising. Placing ads on search engines or social media platforms and paying for each click.
Social media marketing. Using social media platforms to promote products or services and engage with customers.
Email marketing. Sending promotional emails to customers or subscribers to promote products or services.
Influencer marketing. Using individuals with large social media followings to sell your product or service at a fee. Typically the influencer will be compensated with money or free products and services.
Content marketing. Creating and distributing valuable content, such as blog posts or videos, to attract and engage potential customers.
Mobile marketing. Marketing products or services through mobile apps, SMS messages, or mobile-optimized websites.
Affiliate marketing. This involves three parties: the product owner, the affiliate marketer, and the end consumer. Affiliate marketers select a product and then promote it for the owner using blogs, videos, or advertisements.
Reputation marketing. This uses social media and customer review platforms to boost a business's reputation and increase sales.
Video marketing. The use of moving media to raise awareness, increase engagement, and drive sales on digital and social channels.
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