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This question is about marketing analyst skills.
What is growth marketing?
Growth marketing is a strategy focusing on a company's rapid growth through innovation, data, and some cost-effective methods. The main objective of growth marketing is to determine strategies that can encourage scalable growth and sustain that growth over a long period.
Traditional marketing usually focuses on building brand awareness, but growth marketing is more concerned with innovation and experimentation in rapid succession. Marketing professionals who use growth marketing tend to use methods like:
A/B testing
Data analysis
Customer feedback
Using these methods, they then determine the most effective marketing strategies and attempt to optimize them so that they may achieve their greatest impact. Some common marketing strategies that fall under the growth marketing umbrella include:
Search engine optimization (SEO)
Social media marketing
Content marketing
Email marketing
Referral marketing
Viral marketing
Paid advertising
Growth marketing usually combines several or all of these marketing strategies to create a varied and robust marketing approach to reach target consumers during different points of the purchasing journey.
In summation, growth marketing is a very strategic and highly dynamic method of marketing that puts a strong focus on driving the growth of a business or company through rapid and rigorous innovation, experimentation, and, ultimately, optimization.
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