This question is about marketing analyst skills.

What is product marketing?

By Kate Swindlehurst - Mar. 13, 2023

Product marketing is a sub-field of marketing that focuses on promoting a specific product or line of products. Product marketing differs from brand marketing, which focuses on promoting a brand as a whole.

To have successful product marketing, you must be able to understand and market to specific customers. Understanding the market, you are appealing to is crucial. Marketing departments often complete various studies based on their findings to understand their demographics and market.

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