What is required to be a marketing manager?

Managers oversee:

• Shared content and media

• Create programs and campaigns

• Plan events and launches

• Handle external communication

• Manage personnel

• Report on progress

It may vary if the manager position is managing marketing itself rather than people or if the management position is in a leadership role that has them making hiring decisions and overseeing teams.

This comes with the largest scope of duties and requires several years of experience. The senior-level marketing manager coordinates meetings and events and acts as a liaison to the higher levels of management reporting on progress.

Marketing managers must have strong communication skills with both coworkers and the customer base. Managers are responsible for meeting deadlines and creating a smooth workflow.

Working in marketing requires a strong grasp of technical skills in addition to mentoring and motivating teams. Marketing uses specialized software, tools, and equipment to design marketing materials. Marketing managers in large companies are often hired from within due to familiarity with the company strategy, industry, and teams.