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What is the role of a national account manager?

By Zippia Team - Mar. 26, 2022

The role of a national account manager is to serve as the liaison between companies and their customers. This includes addressing customers' needs and concerns and developing and maintaining strong relationships.

Account managers typically work with multiple small accounts or a few larger ones. While some of the day-to-day duties of an account manager may vary based on the company or industry, their primary goals are client retention and satisfaction.

The main objectives of an account manager role include:

  • Act as the main point of contact in all matters relating to client concerns and needs

  • Build and strengthen client relationships to achieve long-term partnerships

  • Maintain accurate client records, keeping track of any contract updates and renewals

  • Work with sales and other internal teams to develop strategic marketing plans and ensure KPIs are being met

  • Develop a thorough understanding of our products and service offerings to better upsell and cross-sell to clients

  • Stay on top of accounts, making sure they're receiving services that are within their budget and meeting their needs

  • Meet regularly with other members of the team to discuss progress and find new ways to improve business

  • Generate progress reports to give to clients and higher-ups within the organization

  • Identify upsell, cross-sell, and renewal opportunities and communicate with the sales team regularly

What is the role of a national account manager?

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