Why should I study marketing?

Question

Justin Parker · Accepted Answer

You should study marketing because it is an interesting field that has a wide range of different job opportunities, some of which earn very good compensation and benefits. Here are some of the top reasons why you should study marketing:

Learning adaptable skills

Learning adaptable skills

When you study marketing you learn skills that are useful in a wide variety of marketing roles, and some of these skills are also transferable to other fields. Marketing encompasses many different aspects including:

Advertising
Psychology
Sociology
Data analysis and interpretation

Skills and knowledge in these areas can make you a versatile job candidate.

Useful in so many different industries

Marketing is something that is done in just about every industry. This means that you will have a wide range of job opportunities when you obtain a marketing degree.

Comprehending influence and persuasion

When you study marketing you get to have a comprehensive understanding of how to influence and persuade people (consumers) in their decision-making. This can include the detailed processes and practices used to advertise a product or service, or how to target and reach certain key consumer demographics.