Assistant media buyer vs media buyer

The differences between assistant media buyers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant media buyer and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $50,861 average annual salary of an assistant media buyer.

The top three skills for an assistant media buyer include buying process, media buying and media planning. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Assistant media buyer vs media buyer overview

	Assistant Media Buyer	Media Buyer
Yearly salary	$50,861	$74,390
Hourly rate	$24.45	$35.76
Growth rate	8%	8%
Number of jobs	18,308	20,884
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 94%	Bachelor's Degree, 87%
Average age	48	48
Years of experience	6	6

Assistant media buyer vs media buyer salary

Assistant media buyers and media buyers have different pay scales, as shown below.

	Assistant Media Buyer	Media Buyer
Average salary	$50,861	$74,390
Salary range	Between $40,000 And $64,000	Between $56,000 And $98,000
Highest paying City	-	Burlington, VT
Highest paying state	-	Vermont
Best paying company	-	Bloomberg
Best paying industry	-	Professional

Differences between assistant media buyer and media buyer education

There are a few differences between an assistant media buyer and a media buyer in terms of educational background:

	Assistant Media Buyer	Media Buyer
Most common degree	Bachelor's Degree, 94%	Bachelor's Degree, 87%
Most common major	Communication	Communication
Most common college	University of Pennsylvania	University of Pennsylvania

Assistant media buyer vs media buyer demographics

Here are the differences between assistant media buyers' and media buyers' demographics:

	Assistant Media Buyer	Media Buyer
Average age	48	48
Gender ratio	Male, 30.4% Female, 69.6%	Male, 30.1% Female, 69.9%
Race ratio	Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.5% Asian, 7.8% White, 65.4% American Indian and Alaska Native, 0.8%	Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between assistant media buyer and media buyer duties and responsibilities

Assistant media buyer example responsibilities.

Manage team responsible for SEM, digital media, and campaign optimization.
Create PowerPoint presentations demonstrating which markets perform best, as measured by consumer ratings they achieve quarter-by-quarter.
Follow current trends on all SEO & SEM topics through research and networking.
Utilize SEO best practices to optimize internal web properties and mobile sites/apps.
Present creative media plans directly to clients, utilizing Donavan, PowerPoint, and other media software.
Research and analyze Nielsen ratings, demographics and programming trends to suit client objectives for each media plan.

Media buyer example responsibilities.

Manage both PPC and display buys across a network of clients.
Manage day to day performance expectation of SEO, SEM, and outside vendors.
Manage the client's Youtube page and report monthly on all social media platforms.
Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.

Assistant media buyer vs media buyer skills

Common assistant media buyer skills

Buying Process, 17%
Media Buying, 9%
Media Planning, 7%
TV Stations, 5%
Nielsen, 5%
Sales Reps, 5%

Common media buyer skills

Digital Marketing, 18%
Campaign Performance, 9%
Media Buying, 8%
Facebook, 7%
Google Analytics, 6%
Media Planning, 5%