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The differences between digital producers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital producer, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $82,842 average annual salary of a digital producer.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Producer | Digital Marketing Manager | |
| Yearly salary | $82,842 | $99,563 |
| Hourly rate | $39.83 | $47.87 |
| Growth rate | 8% | 10% |
| Number of jobs | 24,881 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 40 | 39 |
| Years of experience | 12 | 10 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital producers and digital marketing managers have different pay scales, as shown below.
| Digital Producer | Digital Marketing Manager | |
| Average salary | $82,842 | $99,563 |
| Salary range | Between $55,000 And $123,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | TBWA Worldwide | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a digital producer and a digital marketing manager in terms of educational background:
| Digital Producer | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital producers' and digital marketing managers' demographics:
| Digital Producer | Digital Marketing Manager | |
| Average age | 40 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 10% |