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Digital producer vs executive producer

The differences between digital producers and executive producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and an executive producer. Additionally, an executive producer has an average salary of $117,841, which is higher than the $82,842 average annual salary of a digital producer.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for an executive producer are video production, digital content, and digital platforms.

Digital producer vs executive producer overview

Digital ProducerExecutive Producer
Yearly salary$82,842$117,841
Hourly rate$39.83$56.65
Growth rate8%8%
Number of jobs24,88174,007
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does an executive producer do?

An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.

Digital producer vs executive producer salary

Digital producers and executive producers have different pay scales, as shown below.

Digital ProducerExecutive Producer
Average salary$82,842$117,841
Salary rangeBetween $55,000 And $123,000Between $72,000 And $190,000
Highest paying CitySan Francisco, CANovato, CA
Highest paying stateCaliforniaNevada
Best paying companyTBWA WorldwideNetflix
Best paying industryProfessionalTechnology

Differences between digital producer and executive producer education

There are a few differences between a digital producer and an executive producer in terms of educational background:

Digital ProducerExecutive Producer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Digital producer vs executive producer demographics

Here are the differences between digital producers' and executive producers' demographics:

Digital ProducerExecutive Producer
Average age4040
Gender ratioMale, 51.0% Female, 49.0%Male, 62.3% Female, 37.7%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital producer and executive producer duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

Executive producer example responsibilities.

  • Manage local ABC affiliate news department.
  • Manage on air giveaways and daily advertising metrics
  • Manage day-to-day completion activities including project planning and QA testing.
  • Operate ENG vehicles and equipment.
  • Coordinate out of house productions for live events such as ABC live and Facebook live.
  • Develop an expert understanding for building a channel and programming video on YouTube and the competitive platforms.
  • Show more

Digital producer vs executive producer skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common executive producer skills
  • Video Production, 9%
  • Digital Content, 9%
  • Digital Platforms, 6%
  • Web Content, 6%
  • News Stories, 5%
  • News Content, 5%

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