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Digital producer vs freelance videographer/editor

The differences between digital producers and freelance videographer/editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital producer, becoming a freelance videographer/editor takes usually requires 4-6 years. Additionally, a digital producer has an average salary of $82,842, which is higher than the $48,481 average annual salary of a freelance videographer/editor.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a freelance videographer/editor are training videos, video content, and video production.

Digital producer vs freelance videographer/editor overview

Digital ProducerFreelance Videographer/Editor
Yearly salary$82,842$48,481
Hourly rate$39.83$23.31
Growth rate8%12%
Number of jobs24,8815,409
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4037
Years of experience126

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does a freelance videographer/editor do?

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

Digital producer vs freelance videographer/editor salary

Digital producers and freelance videographer/editors have different pay scales, as shown below.

Digital ProducerFreelance Videographer/Editor
Average salary$82,842$48,481
Salary rangeBetween $55,000 And $123,000Between $34,000 And $67,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyTBWA Worldwide-
Best paying industryProfessional-

Differences between digital producer and freelance videographer/editor education

There are a few differences between a digital producer and a freelance videographer/editor in terms of educational background:

Digital ProducerFreelance Videographer/Editor
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorCommunicationPhotography
Most common collegeHarvard UniversityNew York University

Digital producer vs freelance videographer/editor demographics

Here are the differences between digital producers' and freelance videographer/editors' demographics:

Digital ProducerFreelance Videographer/Editor
Average age4037
Gender ratioMale, 51.0% Female, 49.0%Male, 80.0% Female, 20.0%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 6.6% Unknown, 5.2% Hispanic or Latino, 17.9% Asian, 7.1% White, 62.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between digital producer and freelance videographer/editor duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

Freelance videographer/editor example responsibilities.

  • Provide right-hand executive assistance to the editor-in-chief; manage all aspects of professional life.
  • Upload the video to YouTube and make some DVD copies for them to hand out to customers.
  • Experience in using DSLR cameras and HD video camcorders such as: Sony EX3, and Sony PMW 350K and others.
  • Edit and post the footage to the association's Facebook page.
  • Establish an online presence through the use of a Facebook page.
  • Authore and convert documents to HTML on a daily deadline-driven basis.
  • Show more

Digital producer vs freelance videographer/editor skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common freelance videographer/editor skills
  • Training Videos, 38%
  • Video Content, 6%
  • Video Production, 4%
  • Camera Operation, 4%
  • Video Projects, 3%
  • Video Shoots, 3%

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