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Digital producer vs producer

The differences between digital producers and producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $72,202 average annual salary of a producer.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a producer are work ethic, video production, and client relationships.

Digital producer vs producer overview

Digital ProducerProducer
Yearly salary$82,842$72,202
Hourly rate$39.83$34.71
Growth rate8%8%
Number of jobs24,88110,610
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age4040
Years of experience1212

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does a producer do?

A producer is an individual who is responsible for providing infrastructure, resources, and logistics in making a movie, television show, or stage production. Producers hire production staff such as director, crew, and sometimes actors to coordinate their activities throughout the production process. They support the creative team by conducting meetings to discuss the production's progress and ensure adherence to deadlines. Producers also travel often either to film on location for a movie or to tour with a theatre production.

Digital producer vs producer salary

Digital producers and producers have different pay scales, as shown below.

Digital ProducerProducer
Average salary$82,842$72,202
Salary rangeBetween $55,000 And $123,000Between $43,000 And $120,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyTBWA WorldwideMeta
Best paying industryProfessional-

Differences between digital producer and producer education

There are a few differences between a digital producer and a producer in terms of educational background:

Digital ProducerProducer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Digital producer vs producer demographics

Here are the differences between digital producers' and producers' demographics:

Digital ProducerProducer
Average age4040
Gender ratioMale, 51.0% Female, 49.0%Male, 58.2% Female, 41.8%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.7% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital producer and producer duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

Producer example responsibilities.

  • Manage and augment existing budget with EP.
  • Manage production of a Sony HD motion graphics internal sales video.
  • Manage all union matters including, IASTE, DGA and AFTRA.
  • Prospect and generate new business through telemarketing leads, referrals, networking and cold leads.
  • Lead the creation of key titles including high profile X360 launch title and new NFL brand IP.
  • Manage and guide guest bloggers through the editing process, copy edit blogs and produce content in HTML.
  • Show more

Digital producer vs producer skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common producer skills
  • Work Ethic, 9%
  • Video Production, 6%
  • Client Relationships, 6%
  • Project Management, 6%
  • Cross-Selling, 6%
  • News Stories, 4%

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