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The differences between digital producers and producer directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a producer director. Additionally, a digital producer has an average salary of $82,842, which is higher than the $54,924 average annual salary of a producer director.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a producer director are video production, photography, and music videos.
| Digital Producer | Producer Director | |
| Yearly salary | $82,842 | $54,924 |
| Hourly rate | $39.83 | $26.41 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,881 | 13,931 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
A producer-director is responsible for ensuring that the production operations run smoothly, both in the business and creative side. The producer-director monitors the production staff's performance, as well as reviewing the output of delegated tasks, and manages promotional and marketing events. They also coordinate closely with the creative team to meet deadlines and maintain project deliverables within the budget goals. A producer-director must have excellent communication and organizational skills, especially on negotiating with sponsors to create the best experience for the audience.
Digital producers and producer directors have different pay scales, as shown below.
| Digital Producer | Producer Director | |
| Average salary | $82,842 | $54,924 |
| Salary range | Between $55,000 And $123,000 | Between $33,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | TBWA Worldwide | Apple |
| Best paying industry | Professional | Media |
There are a few differences between a digital producer and a producer director in terms of educational background:
| Digital Producer | Producer Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Stanford University |
Here are the differences between digital producers' and producer directors' demographics:
| Digital Producer | Producer Director | |
| Average age | 40 | 40 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 73.5% Female, 26.5% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |