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The differences between digital producers and senior producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a senior producer. Additionally, a senior producer has an average salary of $112,393, which is higher than the $82,842 average annual salary of a digital producer.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a senior producer are project management, video production, and facebook.
| Digital Producer | Senior Producer | |
| Yearly salary | $82,842 | $112,393 |
| Hourly rate | $39.83 | $54.04 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,881 | 10,191 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
A Senior Producer is responsible for the management of creative digital projects, as well as delegating various duties to the team. They pay particular detail to budget, staffing and talent, including casting, scripting, and the legal and logistic affairs of the production.
Digital producers and senior producers have different pay scales, as shown below.
| Digital Producer | Senior Producer | |
| Average salary | $82,842 | $112,393 |
| Salary range | Between $55,000 And $123,000 | Between $73,000 And $170,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | TBWA Worldwide | Lifetime |
| Best paying industry | Professional | Technology |
There are a few differences between a digital producer and a senior producer in terms of educational background:
| Digital Producer | Senior Producer | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between digital producers' and senior producers' demographics:
| Digital Producer | Senior Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 59.6% Female, 40.4% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |