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Digital producer vs web producer

The differences between digital producers and web producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a web producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $68,376 average annual salary of a web producer.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a web producer are web content, wordpress, and html css.

Digital producer vs web producer overview

Digital ProducerWeb Producer
Yearly salary$82,842$68,376
Hourly rate$39.83$32.87
Growth rate8%8%
Number of jobs24,88117,519
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average age4040
Years of experience1212

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does a web producer do?

A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.

Digital producer vs web producer salary

Digital producers and web producers have different pay scales, as shown below.

Digital ProducerWeb Producer
Average salary$82,842$68,376
Salary rangeBetween $55,000 And $123,000Between $48,000 And $97,000
Highest paying CitySan Francisco, CASan Mateo, CA
Highest paying stateCaliforniaGeorgia
Best paying companyTBWA WorldwideGenentech
Best paying industryProfessionalTechnology

Differences between digital producer and web producer education

There are a few differences between a digital producer and a web producer in terms of educational background:

Digital ProducerWeb Producer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityMassachusetts Institute of Technology

Digital producer vs web producer demographics

Here are the differences between digital producers' and web producers' demographics:

Digital ProducerWeb Producer
Average age4040
Gender ratioMale, 51.0% Female, 49.0%Male, 53.6% Female, 46.4%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital producer and web producer duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

Web producer example responsibilities.

  • Maintain marketing calendar and manage website updates (product catalog, promotions, Facebook contests, email campaigns).
  • Manage interactive projects from kick-off and requirements-gathering, to UI, design, development, QA, launch, and maintenance.
  • Manage inter-departmental requirements and website QA processes.
  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Code HTML as required to update web pages, QA and approve any content or code before going live.
  • Involve in all phases of designing and maintaining the web page using HTML, CSS, React.JS and JavaScript.
  • Show more

Digital producer vs web producer skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common web producer skills
  • Web Content, 11%
  • WordPress, 7%
  • Html Css, 5%
  • HTML, 4%
  • CSS, 4%
  • Content Management System, 4%

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