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Director of display vs field merchandiser

The differences between directors of display and field merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a director of display has an average salary of $110,542, which is higher than the $31,495 average annual salary of a field merchandiser.

The top three skills for a director of display include ROI, product management and strategic direction. The most important skills for a field merchandiser are sales floor, store management, and store associates.

Director of display vs field merchandiser overview

Director Of DisplayField Merchandiser
Yearly salary$110,542$31,495
Hourly rate$53.15$15.14
Growth rate6%1%
Number of jobs5,175115,632
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 49%
Average age4040
Years of experience--

Director of display vs field merchandiser salary

Directors of display and field merchandisers have different pay scales, as shown below.

Director Of DisplayField Merchandiser
Average salary$110,542$31,495
Salary rangeBetween $72,000 And $168,000Between $24,000 And $40,000
Highest paying City-Union City, CA
Highest paying state-California
Best paying company-Fruit of the Loom
Best paying industry-Manufacturing

Differences between director of display and field merchandiser education

There are a few differences between a director of display and a field merchandiser in terms of educational background:

Director Of DisplayField Merchandiser
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 49%
Most common majorBusinessBusiness
Most common college--

Director of display vs field merchandiser demographics

Here are the differences between directors of display' and field merchandisers' demographics:

Director Of DisplayField Merchandiser
Average age4040
Gender ratioMale, 60.6% Female, 39.4%Male, 42.4% Female, 57.6%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between director of display and field merchandiser duties and responsibilities

Director of display example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Field merchandiser example responsibilities.

  • Diagnose production problem and work with suppliers to present alternatives to both parties to achieve KPI (key performance indicator).
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Insure proper POS placement and product merchandising of Epson printers, projectors, scanners, inks and papers.
  • Maintain proper inventory levels and ensure proper placement of POS materials.
  • Disassemble and construct wine and spirit departments for key accounts following detail product schematics.
  • Analyze click-through and conversion rates and other online KPI's utilizing Coremetrics.
  • Show more

Director of display vs field merchandiser skills

Common director of display skills
  • ROI, 43%
  • Product Management, 23%
  • Strategic Direction, 17%
  • Product Line, 11%
  • Window Displays, 6%
Common field merchandiser skills
  • Sales Floor, 26%
  • Store Management, 24%
  • Store Associates, 13%
  • Plan-O-Grams, 11%
  • Customer Service, 6%
  • End Caps, 6%

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