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Director of display vs retail coverage merchandiser

The differences between directors of display and retail coverage merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a director of display has an average salary of $110,542, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.

The top three skills for a director of display include ROI, product management and strategic direction. The most important skills for a retail coverage merchandiser are retail store, customer service, and retail locations.

Director of display vs retail coverage merchandiser overview

Director Of DisplayRetail Coverage Merchandiser
Yearly salary$110,542$31,695
Hourly rate$53.15$15.24
Growth rate6%-
Number of jobs5,175100,999
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 39%
Average age4040
Years of experience--

Director of display vs retail coverage merchandiser salary

Directors of display and retail coverage merchandisers have different pay scales, as shown below.

Director Of DisplayRetail Coverage Merchandiser
Average salary$110,542$31,695
Salary rangeBetween $72,000 And $168,000Between $24,000 And $41,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between director of display and retail coverage merchandiser education

There are a few differences between a director of display and a retail coverage merchandiser in terms of educational background:

Director Of DisplayRetail Coverage Merchandiser
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 39%
Most common majorBusinessBusiness
Most common college--

Director of display vs retail coverage merchandiser demographics

Here are the differences between directors of display' and retail coverage merchandisers' demographics:

Director Of DisplayRetail Coverage Merchandiser
Average age4040
Gender ratioMale, 60.6% Female, 39.4%Male, 38.7% Female, 61.3%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between director of display and retail coverage merchandiser duties and responsibilities

Director of display example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Retail coverage merchandiser example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Generate excitement for brand Nintendo products.
  • Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
  • Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.
  • Assemble promotional displays, using POG.
  • Build rapport and communicate effectively with ASM management and externally with all customers.

Director of display vs retail coverage merchandiser skills

Common director of display skills
  • ROI, 43%
  • Product Management, 23%
  • Strategic Direction, 17%
  • Product Line, 11%
  • Window Displays, 6%
Common retail coverage merchandiser skills
  • Retail Store, 36%
  • Customer Service, 27%
  • Retail Locations, 18%
  • Building Displays, 8%
  • Rotate Stock, 3%
  • Out-of-Stock Situations, 3%

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