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The differences between event promoters and product demonstrators can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $28,147 average annual salary of a product demonstrator.
The top three skills for an event promoter include customer service, event logistics and facebook. The most important skills for a product demonstrator are food safety, brand awareness, and customer service.
| Event Promoter | Product Demonstrator | |
| Yearly salary | $39,894 | $28,147 |
| Hourly rate | $19.18 | $13.53 |
| Growth rate | 18% | 4% |
| Number of jobs | 13,455 | 195,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 38% |
| Average age | 45 | 45 |
| Years of experience | - | - |
An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
Event promoters and product demonstrators have different pay scales, as shown below.
| Event Promoter | Product Demonstrator | |
| Average salary | $39,894 | $28,147 |
| Salary range | Between $27,000 And $57,000 | Between $24,000 And $31,000 |
| Highest paying City | El Dorado Hills, CA | Richmond, CA |
| Highest paying state | California | New Mexico |
| Best paying company | Entravision Communications | Johnson Controls |
| Best paying industry | Media | Retail |
There are a few differences between an event promoter and a product demonstrator in terms of educational background:
| Event Promoter | Product Demonstrator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between event promoters' and product demonstrators' demographics:
| Event Promoter | Product Demonstrator | |
| Average age | 45 | 45 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 34.0% Female, 66.0% |
| Race ratio | Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3% | Black or African American, 15.8% Unknown, 7.8% Hispanic or Latino, 16.5% Asian, 7.0% White, 52.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |