Event promoter vs promotional representative

The differences between event promoters and promotional representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $39,725 average annual salary of a promotional representative.

The top three skills for an event promoter include customer service, event logistics and facebook. The most important skills for a promotional representative are giveaways, quality customer service, and product knowledge.

Event promoter vs promotional representative overview

	Event Promoter	Promotional Representative
Yearly salary	$39,894	$39,725
Hourly rate	$19.18	$19.10
Growth rate	18%	9%
Number of jobs	13,455	48,771
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Average age	45	45
Years of experience	-	-

Event promoter vs promotional representative salary

Event promoters and promotional representatives have different pay scales, as shown below.

	Event Promoter	Promotional Representative
Average salary	$39,894	$39,725
Salary range	Between $27,000 And $57,000	Between $26,000 And $58,000
Highest paying City	El Dorado Hills, CA	-
Highest paying state	California	-
Best paying company	Entravision Communications	-
Best paying industry	Media	-

Differences between event promoter and promotional representative education

There are a few differences between an event promoter and a promotional representative in terms of educational background:

	Event Promoter	Promotional Representative
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	-	-

Event promoter vs promotional representative demographics

Here are the differences between event promoters' and promotional representatives' demographics:

	Event Promoter	Promotional Representative
Average age	45	45
Gender ratio	Male, 46.0% Female, 54.0%	Male, 34.9% Female, 65.1%
Race ratio	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3%	Black or African American, 16.7% Unknown, 7.6% Hispanic or Latino, 16.4% Asian, 6.7% White, 52.4% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between event promoter and promotional representative duties and responsibilities

Event promoter example responsibilities.

Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
Proofread and type classified ads.
Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.

Promotional representative example responsibilities.

Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
Deliver outstanding customer service and implement advertisement plans, including gift giveaways, and one- on-one customer surveys.
Recruit to conduct on-premise marketing activities to promote Anheuser-Busch brands at events nationwide.

Event promoter vs promotional representative skills

Common event promoter skills

Customer Service, 42%
Event Logistics, 16%
Facebook, 3%
Promotional Materials, 2%
Event Planning, 2%
On-Site Promotions, 2%

Common promotional representative skills

Giveaways, 14%
Quality Customer Service, 13%
Product Knowledge, 9%
Promotional Events, 7%
Promotional Materials, 5%
Customer Accounts, 4%

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Sales Industry
Event Promoter
Event Promoter vs Promotional Representative

Updated January 8, 2025

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