Event representative vs sales representative

The differences between event representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $39,675 average annual salary of an event representative.

The top three skills for an event representative include customer service, giveaways and product awareness. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Event representative vs sales representative overview

	Event Representative	Sales Representative
Yearly salary	$39,675	$56,591
Hourly rate	$19.07	$27.21
Growth rate	4%	4%
Number of jobs	53,539	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 54%
Average age	45	47
Years of experience	-	4

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Event representative vs sales representative salary

Event representatives and sales representatives have different pay scales, as shown below.

	Event Representative	Sales Representative
Average salary	$39,675	$56,591
Salary range	Between $26,000 And $59,000	Between $33,000 And $94,000
Highest paying City	San Francisco, CA	Boston, MA
Highest paying state	Arizona	Massachusetts
Best paying company	Virginia Eye Institute	Google
Best paying industry	Professional	Pharmaceutical

Differences between event representative and sales representative education

There are a few differences between an event representative and a sales representative in terms of educational background:

	Event Representative	Sales Representative
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Event representative vs sales representative demographics

Here are the differences between event representatives' and sales representatives' demographics:

	Event Representative	Sales Representative
Average age	45	47
Gender ratio	Male, 47.3% Female, 52.7%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between event representative and sales representative duties and responsibilities

Event representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
Verify medicaid waive eligibility for non-emergency transportation.
Verify medicaid waive eligibility for non-emergency transportation.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Event representative vs sales representative skills

Common event representative skills

Customer Service, 30%
Giveaways, 9%
Product Awareness, 8%
VIP, 6%
Brand Awareness, 6%
Excellent Guest, 5%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Sales Industry
Event Representative
Event Representative vs Sales Representative

Updated January 8, 2025

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