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Internet marketer vs social media manager

The differences between internet marketers and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an internet marketer, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $52,919 average annual salary of an internet marketer.

The top three skills for an internet marketer include website traffic, search engine optimization and keyword research. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Internet marketer vs social media manager overview

Internet MarketerSocial Media Manager
Yearly salary$52,919$70,287
Hourly rate$25.44$33.79
Growth rate10%10%
Number of jobs7,327105,475
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 79%
Average age4439
Years of experience210

Internet marketer vs social media manager salary

Internet marketers and social media managers have different pay scales, as shown below.

Internet MarketerSocial Media Manager
Average salary$52,919$70,287
Salary rangeBetween $28,000 And $97,000Between $50,000 And $98,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Microsoft
Best paying industry-Technology

Differences between internet marketer and social media manager education

There are a few differences between an internet marketer and a social media manager in terms of educational background:

Internet MarketerSocial Media Manager
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Internet marketer vs social media manager demographics

Here are the differences between internet marketers' and social media managers' demographics:

Internet MarketerSocial Media Manager
Average age4439
Gender ratioMale, 63.2% Female, 36.8%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between internet marketer and social media manager duties and responsibilities

Internet marketer example responsibilities.

  • Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop games base on PHP, MySQL, HTML, CSS.
  • Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.
  • Work with blogging platforms (i.e.
  • Develop pay-per-click advertising campaigns and create Internet ads.
  • Show more

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Internet marketer vs social media manager skills

Common internet marketer skills
  • Website Traffic, 24%
  • Search Engine Optimization, 11%
  • Keyword Research, 7%
  • Facebook, 6%
  • Link Building, 5%
  • Google Adwords, 3%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

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