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The differences between marketing designers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a marketing designer, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $56,958 average annual salary of a marketing designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Marketing Designer | Director, Product Marketing | |
| Yearly salary | $56,958 | $141,699 |
| Hourly rate | $27.38 | $68.12 |
| Growth rate | 3% | 10% |
| Number of jobs | 115,910 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 38 | 39 |
| Years of experience | 12 | 10 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Marketing designers and directors, product marketing have different pay scales, as shown below.
| Marketing Designer | Director, Product Marketing | |
| Average salary | $56,958 | $141,699 |
| Salary range | Between $36,000 And $88,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Morgan Stanley | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing designer and a director, product marketing in terms of educational background:
| Marketing Designer | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing designers' and directors, product marketing' demographics:
| Marketing Designer | Director, Product Marketing | |
| Average age | 38 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 13% | 10% |