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The differences between marketing designers and visual designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a visual designer. Additionally, a visual designer has an average salary of $86,495, which is higher than the $56,958 average annual salary of a marketing designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a visual designer are sketch, visual design, and graphic design.
| Marketing Designer | Visual Designer | |
| Yearly salary | $56,958 | $86,495 |
| Hourly rate | $27.38 | $41.58 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,910 | 46,815 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.
Marketing designers and visual designers have different pay scales, as shown below.
| Marketing Designer | Visual Designer | |
| Average salary | $56,958 | $86,495 |
| Salary range | Between $36,000 And $88,000 | Between $51,000 And $143,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Morgan Stanley | ByteDance |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing designer and a visual designer in terms of educational background:
| Marketing Designer | Visual Designer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing designers' and visual designers' demographics:
| Marketing Designer | Visual Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |