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  • Market Sector Director

    Tower Pinkster 4.1company rating

    Marketing director job in Grand Rapids, MI

    Join our team and open a new door to an amazing career! TowerPinkster is an innovative architecture, engineering and interior design firm based in the Midwest with offices in Michigan, Indiana, and Kentucky. We are looking for a talented Market Sector Leader to work directly with the business development team and guide new client relationship efforts in the government and (or) commercial market sector(s). This position includes working in the Firm's key sectors to identify and develop client and community contacts with long‑term impact for the future success of the firm. The Market Director position favors an experienced, strategic professional with drive, initiative, strong interpersonal skills, and the desire to work in a collaborative environment with our team. Position available in Michigan and Indiana offices. Responsibilities Culture Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Client Perform business development functions, to include marketing, business development, and external networking to create personal connections and involvement in professional organizations. Create and maintain long‑standing relationships with clients. Lead the process of interviewing with prospective new clients. Collaborate with the client in the planning and design process, determining solutions and defining the scope of the project to meet client needs. Project Ensure clear understanding of project scope, roles, expectations and deadlines. Serve as the senior subject‑matter expert to resolve project challenges. Provide project management, design expertise, and contract administration for select projects. Lead and coordinate project efforts with other disciplines, clients, and construction partners to meet schedule milestones. Contribute and implement techniques for improving procedures and standards. Define scope of work and determine professional service fees. Conduct field assessments, design analysis, and perform site visits. Create and write reports and presentations to clients. Mentorship Assist the Manager(s) and Supervisor(s) with individual and team growth and development and create opportunities for educational learning. Influence the careers of professionals on your team. Mentor the team and share experiences, knowledge, skills, and lessons learned for continuous improvement. Lead, teach and guide project team members to assist in their growth and development. Leadership Communicate appropriate staffing levels and workload through collaboration with Manager(s) and Supervisor(s) in other office(s). Project future staffing needs and participate in various recruiting efforts for future staff. Develop and manage the market sector budget. Participate in organizations and other outside work activitiesto promote TowerPinkster and to developrelationships for long term talent selection. All other job duties as apparent or assigned. Business Development Lead business development efforts based on past and current relationships and network. Develop standard letter proposals and work with the Marketing team to develop RFQ/P proposal responses for various project pursuits. Lead and provide direction for interview presentations. Identify annual sales capture within market sector and set annual sales goals for market. Assist in definition of marketing plan including project pursuits, advancing expertise, strengthening reputation in sector, and defining advertisements / sponsorships / PR opportunities within sector. Establish and maintain positive relationships with City and County jurisdictions, State agencies, municipalities, and other clients and organizations. Identify potential community engagement opportunities and methods to enhance your profile in the community. Update marketing contacts weekly and attend BD meetings and others as required. Participate in speaking engagements and written articles that promote the Firm as an industry expert in the market sector. Mentor/develop other team members in business development roles and actives. Attend industry/market sector conferences for professional growth, networking, and promotion of our services. Project Engagement Work in a leadership role on a project team which may consist of client management, creative team structure, contract review and negotiation, programming, concept design, project management oversight, and skills that result in successful projects and satisfied clients. Work with Project Manager to review and edit project contracts and participate with PM in negotiation of contact language with client, attorneys, insurance provider, etc. Lead client management of relationship for project specific work and/or to maintain client satisfaction with various client contacts. Oversee client satisfaction feedback. Participate in problem solving with Project Manager and client related to potential errors and omissions, and challenging issues that arise during or after the project. Support the Project Manager, as necessary, in meetings requested by the client. Participate in any legal issues or claims that arise regarding a project. Monitor the profitability of projects that you are leading, meet with the Project Manager regarding project performance, and help support the PM on additional service requests. Position Qualifications Comprehensive understanding of the business development role with an architecture and engineering firm, and strategies for proactive pursuits of clients and project. Proficient with establishing project fees, project schedules, and work plans. Excellent verbal and written communication, organization, and time management skills. Able to effectively present information and respond to questions from clients, stakeholders, and the general public. Strong background and success with project and people management. Ability to interact positively and professionally with clients, team members, and partners. Must balance time between office locations - Kalamazoo, Grand Rapids, other location(s). Participation in professional organization memberships, meetings, and conferences. Education/Experience Bachelor's or Master's Degree in Architecture, Engineering, Interior Design, or Landscape Architecture from a four‑year college or university. Licensure and/or accreditation from industry organizations. A minimum of 8+ years of related experience in the industry. Experience with Business Development and Proposal generation. Experience with managing and maintaining positive client relationships. Experience with all phases of project development; including studies, programming, concept development through construction administration. Experience with various project delivery methods. Technical Skills Knowledge of Microsoft Office, including Word, Excel, and Project. Knowledge of Revit, AutoCAD, Photoshop, InDesign, etc. Knowledge of Google Workspace, including Slides, Docs, Sheets, Forms, Calendar, Gmail, etc. What We Offer We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes: Industry‑leading compensation package, including paid overtime, performance bonuses, and profit sharing. National award‑winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals. A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in‑office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually. Flexible work hours with a work‑life balance program providing six additional days off per year, and a healthy paid time off program. A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short‑term and long‑term disability benefits, and paid community service hours. Annual team training, professional development opportunities, and career growth planning. The opportunity to reach your career goals with an award‑winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid. Continued educational opportunities and a tuition reimbursement program. Firm‑paid life and wellness coach for individuals and families in partnership with Ulliance. TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design. We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process. Our expertise and collaborative, client‑centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it! ********************** We are an Equal Opportunity Employer #J-18808-Ljbffr
    $87k-126k yearly est. 2d ago
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  • Marketing Manager

    Amphenol Borisch Technologies 4.5company rating

    Marketing director job in Grand Rapids, MI

    The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
    $106k-139k yearly est. 13d ago
  • Marketing Director

    All Weather Seal of West Michigan Inc. 3.7company rating

    Marketing director job in Lowell, MI

    Job DescriptionDescription:Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Requirements:
    $150k-200k yearly 3d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Marketing director job in Grand Rapids, MI

    Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46 th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor s degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 29d ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Marketing director job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You'll Be Doing: * Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. * Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. * Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). * Partner with agencies and internal stakeholders to develop compelling brand content and activation plans * Collaborate with sales and commercial partners to drive strong in-market execution and impact. * Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: * Bachelor's degree in a related field is required. * An MBA or a master's degree in marketing, business management, or a related field is preferred. * Brand Management experience required, preferably within the CPG environment * The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required * Proven track record of building and executing strategic brand plans, especially in partnership with agencies. * Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. * The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: * Incentive Plan bonus eligibility * Health, dental and vision insurance * Savings and Investment Plan with Company match and contribution * Paid Time Off (includes paid sick time) * 11 Paid Holidays * Life Insurance, AD and D Insurance and STD/LTD * Tuition reimbursement, adoption assistance for eligible employees * Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ****************** If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link. Let's create gr-r-reat days, WK Kellogg Co Recruitment
    $139.4k-183k yearly 11d ago
  • VP Brand Marketing - Merrell

    Wwwinc

    Marketing director job in Rockford, MI

    For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer. This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products. Leadership Capabilities: As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers. Brand Strategy: Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution. Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio. Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization. Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world. Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights). Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches. Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines. Track record of translating business priorities into brand objectives, strategies, and plans. Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map. Integrated Marketing Development: Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose. Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales. Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail. Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels. Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises. Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns. Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic. Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues. Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives. Monitor competitive activity and provide regular competitive intelligence updates. Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships. Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs. Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales. Consumer-centric Business Analysis and Annual Operation Planning: You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities. Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals Building and aligning business stakeholders on the annual Learning agenda. Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort. Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research. Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership. People Leadership: Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development. Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs. Ensuring timely performance discussions and individual development plans. Continuously check / adjust to drive clarity and maximize team performance. Simplifying complex decisions for direct reports and team and demonstrate strong rationale. Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share. Work fluidly in a matrixed global environment across functions. Performs duties consistent with the company's AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required: Bachelor's degree in marketing, communications, or a related field, MBA preferred. 10+ years of professional experience in brand marketing, and 5 years people leadership. Strong content background, with a track record of developing successful marketing campaigns. Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue. A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling. Strong understanding of paid media planning and measurement across traditional and digital channels. Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement. Passion for creative and good eye for design and detail. Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes. Looks ahead to reasonably anticipate business opportunities and obstacles. International marketing experience and a passion for expanding brands into new markets. Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed. Operates effectively in matrix relationships across organizational boundaries. Demonstrates the courage and conviction needed to drive large scale change initiatives. Proficiency in analyzing marketing performance metrics to optimize strategies. Exceptional organizational skills, balancing structure, and creativity. Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way. Strong leadership and team management abilities, with a focus on developing high-performing teams. Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders. Working Conditions: Normal office environment. Availability to travel domestically and internationally. Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations). #LI-TF The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
    $158k-236k yearly est. Auto-Apply 56d ago
  • Director of Marketing

    Gun Lake Tribal Gaming

    Marketing director job in Wayland, MI

    Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment. About Us: At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love : Love your brothers and sisters and share with them. Truth : Be true in everything you do. Be true to yourself and to your fellow Humans. Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created. Bravery : To do what is right, even in the most difficult of times. Honesty : Be honest in every action and provide good feelings in your heart. Wisdom : We cherish knowledge; wisdom is used for the good of the people. Humility : Know that you are equal to everyone else, no better, no less. In this Role: Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events. Directly oversee the revenue and growth and operation of the property's Gift Shop. Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments' goals and objectives. Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio. Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property. Participates in budget development and monitors marketing spending. Responsible for proper audit trails and regulatory compliance. Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc. Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events. Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs. Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.” Maintain a high level of personal integrity on and off duty. Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment. Interact with Guests in a friendly and courteous manner and handle all Guest opportunities. Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management. Maintain excellent grooming and uniform standards. All other duties as assigned. Essential Qualifications: Must be 21+ years of age. Bachelor's Degree with a concentration in advertising, business, marketing, or hospitality/casino management required. Experience in lieu of a degree may be considered. Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience. Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets. Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work. Ability to respond and communicate effectively to sensitive inquiries and complaints. Superior business skills including the use of data to drive decision making and strong communication and organizational skills. Highly responsible with the ability to meet deadlines with a high sense of urgency. Must be dependable and flexible with work schedule. Must be able to gaming license through the Gun Lake Tribal Gaming Commission. Physical Requirements: Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols. Must have the manual dexterity to operate job-related equipment. Ability to sit, walk, stand, run, and climb stairs for the duration of shift. Must have the ability to access all properties and areas. Must be able to lift up to 50 lbs. with or without assistance. Ability to read, write, and input data into the computer. Ability to stoop, crouch and kneel. Work Conditions: Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp. Disclaimer and Conditions of Employment: The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test. Indian Preference: The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.
    $74k-123k yearly est. Auto-Apply 60d+ ago
  • Director of Marketing

    Acton Institute 3.7company rating

    Marketing director job in Grand Rapids, MI

    The Acton Institute for the Study of Religion and Liberty is a leading international educational organization located in Grand Rapids, Michigan. The Acton Institute is interdenominational and our mission is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles ************* . We are growing and adding to our talented team! We are seeking an experienced Director of Marketing to fill a key role developing and implementing Acton's marketing plan. This is a unique and exciting opportunity for a marketing professional interested in extending our ideas and mission. In this position you will oversee our marketing strategies and activities; including global branding, marketing communications, and the promotion and sales of all of Acton's products and works. Job Description Key responsibilities will include, but are not limited to the following: Develop the Acton Institute brand and implement a process for branding consistency. Collaborate across departments to coordinate the promotion of all Acton activities and products. Lead and be responsible for the sales and promotion of all of Acton's works. Oversee the Acton Bookshop. Maintain a product catalog. The ideal candidate for this role will have hands on proficiency with digital marketing skills and expertise in using email, social media, Google AdWords, etc., to achieve target marketing and sales plan results. Qualifications The preferred candidate will possess: Understanding of Acton's mission and the synthesis of free markets and morality. Bachelor's Degree in related field. Five years of experience with a successful track record in a similar role. Demonstrated skills, knowledge and experience in the design and execution of marketing and sales activities. Excellent speaking, analytical, and research skills. Strong on-line communication skillsets and proficiency in social media, digital technologies. Excellent written communication skills with experience editing and proofreading. Experience overseeing the design and production of print materials and publications. Ability to manage multiple short and long term projects. Commitment to working with shared leadership and in cross-functional teams. MS Office Suite proficiency. Knowledge of Adobe Creative Cloud for Photoshop and Illustrator software is a plus. Additional Information This is a full time position located in Grand Rapids, Michigan. Salary is commensurate with experience and we offer a competitive benefit package to full time employees.
    $99k-137k yearly est. 2d ago
  • Marketing Director

    Bath Planet

    Marketing director job in Grand Rapids, MI

    Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience.
    $75k-124k yearly est. Auto-Apply 60d+ ago
  • Manager of Marketing & Brand

    Gryphon Place 3.3company rating

    Marketing director job in Kalamazoo, MI

    Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
    $56k-72k yearly est. 8d ago
  • Retail Event Marketing Manager

    Leaf Home 4.4company rating

    Marketing director job in Grand Rapids, MI

    Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”. Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
    $63k-79k yearly est. 9d ago
  • Retail Event Marketing Manager

    Leaffilter North, LLC 3.9company rating

    Marketing director job in Grand Rapids, MI

    Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball". Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
    $61k-78k yearly est. 10d ago
  • Vice President of Sales and Marketing

    EG Professional

    Marketing director job in Kentwood, MI

    Vice President of Sales and Marketing The Sales and Marketing Director is responsible for developing and executing Autocam Medical's global commercial strategy to drive sustainable growth, strengthen customer relationships, and enhance the company's brand presence in the medical device market. This senior leadership role combines strategic vision with hands-on leadership of the sales and marketing functions, ensuring alignment between customer needs, operational capabilities, and corporate objectives. The ideal candidate is a strategic thinker and results-driven leader with deep experience in B2B sales, marketing, and business development within the medical device or advanced manufacturing sectors. Responsibilities Strategic Leadership · Develop and implement a comprehensive commercial strategy that supports corporate growth, profitability, and market expansion objectives. · Lead, mentor, and develop a high-performing sales and marketing team focused on customer satisfaction and business growth leveraging a disciplined sales process. · Partner with executive leadership to define long-term goals, KPIs, and strategic initiatives that align with Autocam Medical's mission and values. · Oversee annual budgeting, forecasting, and performance tracking for all sales and marketing activities Sales & Business Development · Drive new business growth through targeted customer acquisition, relationship management, and market expansion efforts. · Cultivate strategic partnerships with key medical device OEMs and contract manufacturing customers. · Oversee the negotiation of major contracts and agreements, ensuring competitive positioning and margin optimization. · Collaborate with engineering and operations teams to support product development and ensure customer requirements are met. · Provide market intelligence to inform product roadmaps, pricing strategies, and capacity planning. Marketing & Brand Management · Lead global marketing initiatives to strengthen the Autocam Medical brand, positioning the company as a premier partner in precision medical manufacturing. · Direct marketing communications, digital presence, trade shows, and thought leadership programs. · Ensure consistent messaging, brand integrity, and alignment with company strategy across all channels. · Oversee customer engagement programs, industry events, and corporate communications. Cross-Functional Collaboration · Partner with Operations, Engineering, and Quality to align production capabilities with customer demand and emerging market opportunities. · Contribute to innovation and new product development initiatives through customer insights and market feedback. · Collaborate with Finance to analyze sales performance, market profitability, and return on investment (ROI) across programs. Requirements · Proven success in developing and executing strategic growth initiatives at a senior level. · Strong leadership and team development skills, with a track record of building effective commercial teams. · Excellent communication, negotiation, and presentation abilities. Education and Work Experience Required · Bachelor's degree in Business, Marketing, Engineering, or a related field. · Minimum 10 years of progressive experience in sales and marketing leadership roles within the medical device, precision manufacturing, or contract manufacturing industries. · MBA or equivalent advanced business degree. · Experience leading global or multi-site commercial teams.
    $133k-238k yearly est. 57d ago
  • Sales & Marketing Director

    The C2 Group 4.4company rating

    Marketing director job in Grand Rapids, MI

    The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships. The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes. The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids. About C2: The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive. Core Values: Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery. Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy. Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented. Accountabilities of the Sales and Marketing Director: Lead, manage, and hold accountable Lead, coach, manage, and hold accountable direct reports Support and promote the company values, culture, and processes Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s) Set clear expectations, provide frequent feedback, and facilitate quarterly conversations Monitor team health and support growth through IDS (Identify, Discuss, Solve) Provide the necessary training opportunities, tools, and resources to ensure team success Own marketing strategy and process Develop and execute marketing strategy in line with company annual and quarterly goals Assist in new offering development based on market trends Develop marketing approach for differentiation against competitors with similar services Maintain a C2 presence in the Midwest digital agency landscape Report on marketing activity results with clear initiatives, measurables, and outcomes Develop, maintain, and ensure marketing processes are followed by all Own sales strategy and process Develop and execute sales strategy in line with company annual and quarterly goals Uphold process to qualify prospects against established target audience / market Oversee successful handoffs of sold work to PMO team Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity Report weekly on progress made toward goals to Executive Team Develop, maintain, and ensure sales processes are followed by all Lead goal forecasting and reporting Drive quarterly and annual sales forecasting to inform goals Ensure new and account pipeline activities are adequate to achieve sales goals Ensure accurate use of client relationship management tools (CRM) Centralize sales activity within C2 infrastructure for transparency of activities and progress Drive Lead Generation Generate marketing leads through campaigns and inbound strategies Maintain key channel relationships and industry presence Manage technology partner relationships Own The C2 Group website Oversee creation of all marketing materials Own proposal and contract management Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks Guide legal counsel communication to ensure forward-thinking, quality contract language Drive scoping activities and contract reviews to ensure accurate contract creation Ensure accurate and centralized use of contract creation tools Lead ‘close business' activities Meet quarterly and annual company sales goals Support and guide direct reports to meet sales goals Oversee successful process for and execution of handoffs of sold work to PMO team Education & Experience: Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience. Minimum of two (2) years managing a team. Proven prior experience with proposal responses in complex IT and/or software development arena. Three (3) to five (5) years of experience in digital agencies. Experience working within the EOS (Entrepreneurial Operating System) framework Previous experience with the sale of services including web design and development, either in delivery of or sales of Proven ability to hit financial or sales goals. Experience with developing client-facing account plans.
    $87k-138k yearly est. Auto-Apply 60d+ ago
  • Custom Framing Manager- Full Time

    Michaels 4.2company rating

    Marketing director job in Portage, MI

    Store - PORTAGE, MILead and coach a team of framers who focus on building customer relationships while creating a framing solution for their art. Drive custom framing sales. Assist customers in creating a memorable framing solution for their art. Major Activities Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOP's) and Company programs to ensure compliance to applicable laws and requirements; ensure execution of Company policies and standards; hold team accountable for store conditions and results Develop and coach the team selling behaviors Leads the delivery of high-quality custom framing solutions to our customers on time by planning workload in partnership with the Store Manager Achieve your KPI's and manage the framing team to achieve their role KPI's Review sales and production workload and build plans and sales floor time for networking. Manage and execute the inventory management processes as assigned Manage and execute shrink and safety programs. Serve as Manager on Duty (MOD) Assist with interviewing, on-boarding, coaching, observing and training of new Team members; support with Talent Development activities; participate in Performance Mgmt. activities of your team; utilize the leadership competencies for continued self-development Partners with MOD's daily on the expectations of framing and other framers. Interacts with others in an accepting and respectful manner; remains positive and respectful, even in difficult situations; promotes commitment to the organization's vision and values; projects a positive image and serves as a role model for others Participate in the truck un-load and stocking processes to ensure truck standards are followed and completed within budget Follow Standard Operating Procedures (SOPs) and Company programs and ensure a safe environment Acknowledge customers, help locate product and provide solutions Assist with Omni channel processes Other duties as assigned Minimum Type of experience the job requires Basic computer skills Preferred Type of experience the job requires Previous custom framing experience is preferred Retail management experience Experience leading a sales team Physical Requirements Regular bending, lifting, carrying, reaching and stretching Ability to move throughout the store Ability to remain standing for long periods of time Lifting heavy boxes and frames and accessing high shelves by ladder or similar equipment If you need help performing these functions of your job, please contact supervisor so that we may engage in the interactive process with you and find a reasonable accommodation Work Environment Public retail store setting taking care of our customers; all public areas are climate controlled; some stock rooms may not be climate controlled; some outdoor work if assigned to retrieve shopping carts or while unloading trucks; Frame shop contains glass cutter and heat press ; work hours include nights, weekends and early mornings Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job. At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit ***************** At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit ***************** Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together. Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at ************** (1800-MICHAEL). EEOC Know Your Rights Poster in English EEOC Know Your Rights Poster in Spanish EEOC Poster Optimized for Screen Readers Federal FMLA Poster Federal EPPAC Poster
    $72k-102k yearly est. Auto-Apply 36d ago
  • Director of Sales and Marketing

    PCC Talent Acquisition Portal

    Marketing director job in Muskegon, MI

    *The Director of Sales and Marking will work onsite at our flagship site in Muskegon, Michigan. The Director of Sales and Marketing is responsible for developing, executing and managing Cannon-Muskegon's global sales and marketing plan to support Cannon Muskegon's strategic goals, budget and financial objectives. Primary Responsibilities Work safely. Adhere to all company and regulatory EH&S policies and procedures. Adhere to all Company 6-S initiatives and policies. Supervises/Manages department personnel. Ensures compliance with Company policies and procedures. Acts as sales executive in charge of managing the company's global sales and marketing operations and manages all sales and marketing personnel. Develops and implements sales and marketing strategic plans and objectives to maintain business competitiveness and support for overall company financial goals and objectives. Maintains a comprehensive perspective and understanding of our markets, industry developments, customer concerns and economic conditions within which our business operates. Acts as company ombudsman to promote the interests of the company to its customers, and the industry/markets which the company conducts its business. Analyzes company sales reports, acts as necessary to achieve desired results. Oversees the professional development of the company's sales department function and infra-structure, including the development of systems, staffing and training to optimize sales performance and to achieve strategic objectives. Conducts sales and marketing analysis. Prepares reports and makes presentations to staff, corporate officials, customers and others as required to communicate and facilitate the interests of the company. Assures resolution of customer complaints, and sales or service issues. Other duties as assigned. Additional hours may occasionally be needed in order to ensure all deliverables are completed timely. Education and Experience - Required Four-year degree in Engineering, Material Science, or a related field of study, and/or ten to fifteen (10 - 15) years' minimum experience in marketing or sales of primary alloys preferred. Skills/Competencies Strong Project Management skills Excellent verbal and written communication skills. Excellent interpersonal and customer service skills. Excellent organizational skills and attention to detail. Experience in implementation or maintenance of document control system Experience in implementation or maintenance of learning management system (LMS) Ability to function well in a high-paced and at times stressful environment. Proficient with Microsoft Office Suite or related software Ability to manage multiple priorities and work with personnel at all organizational levels. Understanding of the investment casting industry. Strong leadership skills. Negotiation skills. Financial aptitude. Communication skills - both oral and written. Persuasive. Strategic thinking. Initiative. Business acumen. Sales acumen. Global perspective
    $76k-126k yearly est. 60d+ ago
  • Market Sector Director

    Towerpinkster 4.1company rating

    Marketing director job in Grand Rapids, MI

    Join our team and open a new door to an amazing career! TowerPinkster is an innovative architecture, engineering and interior design firm based in the Midwest with offices in Michigan, Indiana, and Kentucky. We are looking for a talented Market Sector Leader to work directly with the business development team and guide new client relationship efforts in the government and (or) commercial market sector(s). This position includes working in the Firm's key sectors to identify and develop client and community contacts with long-term impact for the future success of the firm. The Market Director position favors an experienced, strategic professional with drive, initiative, strong interpersonal skills, and the desire to work in a collaborative environment with our team. Position available in Michigan and Indiana offices. Responsibilities include positioning the Firm to cultivate opportunities, requests for proposals, direct pursuits with clients, and enhance our current market practice. It also includes leading a strategic marketing plan that guides the market to consistently meet and exceed the Firm's established financial goals. This role includes developing and growing your professional network, market expertise, and capabilities to ensure maximum effectiveness and client satisfaction. In addition, you will be collaborating with team members who have various specialized expertise to enhance relationships with current and future clients. Given the role and responsibilities of this position, our expectation is to split time between business development activities and additional responsibilities in the firm, which may include project programming, design, project management, or other key roles depending on your skills and expertise. The responsibilities of this position may include, but are not limited to, the following: Position responsibilities + EXPECTATIONS Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Culture Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Client Perform business development functions, to include marketing, business development, and external networking to create personal connections and involvement in professional organizations. Create and maintain long-standing relationships with clients. Lead the process of interviewing with prospective new clients. Collaborate with the client in the planning and design process, determining solutions and defining the scope of the project to meet client needs. Project Ensure clear understanding of project scope, roles, expectations and deadlines. Serve as the senior subject‑matter expert to resolve project challenges. Provide project management, design expertise, and contract administration for select projects. Lead and coordinate project efforts with other disciplines, clients, and construction partners to meet schedule milestones. Contribute and implement techniques for improving procedures and standards. Define scope of work and determine professional service fees. Conduct field assessments, design analysis, and perform site visits. Create and write reports and presentations to clients. Mentorship Assist the Manager(s) and Supervisor(s) with individual and team growth and development and create opportunities for educational learning. Influence the careers of professionals on your team. Mentor the team and share experiences, knowledge, skills, and lessons learned for continuous improvement. Lead, teach and guide project team members to assist in their growth and development. Leadership Communicate appropriate staffing levels and workload through collaboration with Manager(s) and Supervisor(s) in other office(s). Project future staffing needs and participate in various recruiting efforts for future staff. Develop and manage the market sector budget. Participate in organizations and other outside work activitiesto promote TowerPinkster and to develop relationships for long term talent selection. All other job duties as apparent or assigned. Business Development Lead business development efforts based on past and current relationships and network. Develop standard letter proposals and work with the Marketing team to develop RFQ/P proposal responses for various project pursuits. Lead and provide direction for interview presentations. Identify annual sales capture within market sector and set annual sales goals for market. Assist in definition of marketing plan including project pursuits, advancing expertise, strengthening reputation in sector, and defining advertisements / sponsorships / PR opportunities within sector. Establish and maintain positive relationships with City and County jurisdictions, State agencies, municipalities, and other clients and organizations. Identify potential community engagement opportunities and methods to enhance your profile in the community. Update marketing contacts weekly and attend BD meetings and others as required. Participate in speaking engagements and written articles that promote the Firm as an industry expert in the market sector. Mentor/develop other team members in business development roles and actives. Attend industry/market sector conferences for professional growth, networking, and promotion of our services. Project Engagement Work in a leadership role on a project team which may consist of client management, creative team structure, contract review and negotiation, programming, concept design, project management oversight, and skills that result in successful projects and satisfied clients. Work with Project Manager to review and edit project contracts and participate with PM in negotiation of contact language with client, attorneys, insurance provider, etc. Lead client management of relationship for project specific work and/or to maintain client satisfaction with various client contacts. Oversee client satisfaction feedback. Participate in problem solving with Project Manager and client related to potential errors and omissions, and challenging issues that arise during or after the project. Support the Project Manager, as necessary, in meetings requested by the client. Participate in any legal issues or claims that arise regarding a project. Monitor the profitability of projects that you are leading, meet with the Project Manager regarding project performance, and help support the PM on additional service requests. Position qualifications The requirements listed below are representative of the knowledge, skill, and/or abilities that enable success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Comprehensive understanding of the business development role with an architecture and engineering firm, and strategies for proactive pursuits of clients and project. Proficient with establishing project fees, project schedules, and work plans. Excellent verbal and written communication, organization, and time management skills. Able to effectively present information and respond to questions from clients, stakeholders, and the general public. Ability to interact positively and professionally with clients, team members, and partners. Must balance time between office locations - Kalamazoo, Grand Rapids, other location(s). Participation in professional organization memberships, meetings, and conferences. Education/Experience Bachelor's or Master's Degree in Architecture, Engineering, Interior Design, or Landscape Architecture from a four‑year college or university. Licensure and/or accreditation from industry organizations. A minimum of 8+ years of related experience in the industry. Experience with Business Development and Proposal generation. Experience with managing and maintaining positive client relationships. Experience with all phases of project development; including studies, programming, concept development through construction administration. Experience with various project delivery methods. Technical Skills Knowledge of Microsoft Office, including Word, Excel, and Project. Knowledge of Revit, AutoCAD, Photoshop, InDesign, etc. Knowledge of Google Workspace, including Slides, Docs, Sheets, Forms, Calendar, Gmail, etc. What We Offer We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes: Industry‑leading compensation package, including paid overtime, performance bonuses, and profit sharing. National award‑winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals. A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in‑office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually. Flexible work hours with a work‑life balance program providing six additional days off per year, and a healthy paid time off program. A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short‑term and long‑term disability benefits, and paid community service hours. Annual team training, professional development opportunities, and career growth planning. The opportunity to reach your career goals with an award‑winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid. Continued educational opportunities and a tuition reimbursement program. Firm‑paid life and wellness coach for individuals and families in partnership with Ulliance. TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design. We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process. Our expertise and collaborative, client‑centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it! ********************** We are an Equal Opportunity Employer #J-18808-Ljbffr
    $87k-126k yearly est. 2d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Marketing director job in Grand Rapids, MI

    Job Description Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor's degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 31d ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Marketing director job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. **Here's What You'll Be Doing:** + Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. + Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. + Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). + Partner with agencies and internal stakeholders to develop compelling brand content and activation plans + Collaborate with sales and commercial partners to drive strong in-market execution and impact. + Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. **Requirements:** + Bachelor's degree in a related field is required. + An MBA or a master's degree in marketing, business management, or a related field is preferred. + Brand Management experience required, preferably within the CPG environment + The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required + Proven track record of building and executing strategic brand plans, especially in partnership with agencies. + Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. + The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. _Salary Range: $139,440 - $183,015_ Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. _At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially._ _Although subject to change, the below are the benefits currently offered in association with this position:_ + _Incentive Plan bonus eligibility_ + _Health, dental and vision insurance_ + _Savings and Investment Plan with Company match and contribution_ + _Paid Time Off_ ( _includes paid sick time)_ + _11 Paid Holidays_ + _Life Insurance, AD and D Insurance and STD/LTD_ + _Tuition reimbursement, adoption assistance for eligible employees_ + _Employee recognition program_ _The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions_ _Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making._ **ABOUT WK KELLOGG CO** At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes _Frosted Flakes, Rice Krispies, Froot Loops, Kashi_ , _Special K, Raisin Bran_ , _Frosted Mini Wheats_ , and _Bear Naked_ . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** . If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** **THE FINER PRINT** The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. **_For US applicants:_** Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) . Let's create gr-r-reat days, WK Kellogg Co Recruitment WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
    $139.4k-183k yearly 11d ago
  • Manager of Marketing & Brand

    Gryphon Place 3.3company rating

    Marketing director job in Kalamazoo, MI

    Full-time Description STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
    $56k-72k yearly est. 38d ago

Learn more about marketing director jobs

How much does a marketing director earn in Wyoming, MI?

The average marketing director in Wyoming, MI earns between $59,000 and $155,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Wyoming, MI

$96,000

What are the biggest employers of Marketing Directors in Wyoming, MI?

The biggest employers of Marketing Directors in Wyoming, MI are:
  1. Acton Institute
  2. Bath Planet
  3. Home Improvements
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