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Media production specialist vs social media specialist

The differences between media production specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media production specialist and a social media specialist. Additionally, a media production specialist has an average salary of $53,243, which is higher than the $51,584 average annual salary of a social media specialist.

The top three skills for a media production specialist include training videos, video production and graphic design. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Media production specialist vs social media specialist overview

Media Production SpecialistSocial Media Specialist
Yearly salary$53,243$51,584
Hourly rate$25.60$24.80
Growth rate8%8%
Number of jobs87,80047,228
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a media production specialist do?

A media production specialist produces media such as films, documentaries, audio messages, or videos. The qualifications for this position are knowledge of computer software editing programs and familiarity with media production devices such as cameras, microphones, and lighting. They are expected to produce media in a variety of formats, conduct quality control, and make recommendations of equipment to be purchased to perform given tasks.

What does a social media specialist do?

A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.

Media production specialist vs social media specialist salary

Media production specialists and social media specialists have different pay scales, as shown below.

Media Production SpecialistSocial Media Specialist
Average salary$53,243$51,584
Salary rangeBetween $38,000 And $73,000Between $38,000 And $68,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew JerseyHawaii
Best paying companyKeysight TechnologiesMcKinsey & Company Inc
Best paying industryTechnologyProfessional

Differences between media production specialist and social media specialist education

There are a few differences between a media production specialist and a social media specialist in terms of educational background:

Media Production SpecialistSocial Media Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Media production specialist vs social media specialist demographics

Here are the differences between media production specialists' and social media specialists' demographics:

Media Production SpecialistSocial Media Specialist
Average age4242
Gender ratioMale, 70.1% Female, 29.9%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media production specialist and social media specialist duties and responsibilities

Media production specialist example responsibilities.

  • Upload all videos and manage YouTube content site including comments, statistics, etc.
  • Provide right-hand executive assistance to the editor-in-chief; manage all aspects of professional life.
  • Facilitate teleconferences in various rooms at the CDC's headquarters in Atlanta, Georgia by integrating audiovisual equipment with teleconferencing units.
  • Function as primary contact for journal editors and sponsoring societies to coordinate editorial and production activities.

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Media production specialist vs social media specialist skills

Common media production specialist skills
  • Training Videos, 12%
  • Video Production, 11%
  • Graphic Design, 11%
  • Photography, 8%
  • Motion Graphics, 7%
  • Adobe Premiere, 5%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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