How to hire a product marketing analyst

How to hire a product marketing analyst, step by step

Here's a step-by-step product marketing analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product marketing analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product marketing analyst
• Step 8: Go through the hiring process checklist

What does a product marketing analyst do?

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1. Identify your hiring needs

   Before you start hiring a product marketing analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect product marketing analyst also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of product marketing analyst salaries for various roles:

   Type of Product Marketing Analyst	Description	Hourly rate
   Product Marketing Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$26-51
   Analyst Sales	Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more	$22-47
   Analyst	Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more	$25-47

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Line
   • Marketing Campaigns
   • Competitive Intelligence
   • Market Trends
   • HTML
   • Sales Materials
   • Sales Tools
   • Sales Training
   • SEO
   • Content Development
   • Product Sales
   • Product Management
   • A/B
   • Client Facing

   Check all skills

   Responsibilities:

   • Research competitors & their digital strategy and allocate marketing budget to achieve maximum ROI.
   • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
   • Evaluate the performance and ROI of marketing efforts.
   • Implement search engine optimization SEO strategies for all product pages, images, and videos.
   • Develop targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
   • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.

   More product marketing analyst duties

3. Make a budget

   Including a salary range in your product marketing analyst job description is one of the best ways to attract top talent. A product marketing analyst can vary based on:

   • Location. For example, product marketing analysts' average salary in vermont is 55% less than in washington.
   • Seniority. Entry-level product marketing analysts 49% less than senior-level product marketing analysts.
   • Certifications. A product marketing analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a product marketing analyst's salary.

   Average product marketing analyst salary

   $77,349yearly

   $37.19 hourly rate

   ---

   Entry-level product marketing analyst salary

   $55,000 yearly salary

   Updated December 18, 2025

   Average product marketing analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$111,460	$54
   2	California	$111,007	$53
   3	Nevada	$89,665	$43
   4	Delaware	$89,373	$43
   5	Oregon	$89,158	$43
   6	Montana	$83,045	$40
   7	Maryland	$82,217	$40
   8	Colorado	$81,534	$39
   9	Arkansas	$80,605	$39
   10	Texas	$74,007	$36
   11	Wisconsin	$73,133	$35
   12	New Hampshire	$72,849	$35
   13	New York	$71,233	$34
   14	North Carolina	$71,048	$34
   15	Connecticut	$70,026	$34
   16	Illinois	$69,063	$33
   17	Arizona	$68,892	$33
   18	North Dakota	$68,472	$33
   19	Pennsylvania	$67,703	$33
   20	Wyoming	$67,333	$32

   Average product marketing analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$130,878	$62.92	955
   2	Apple	$130,005	$62.50	40
   3	Google	$124,253	$59.74	138
   4	Adobe	$114,531	$55.06	53
   5	Dropbox	$112,609	$54.14	2
   6	Square	$110,541	$53.14
   7	Applied Materials	$105,661	$50.80	30
   8	Texas Instruments	$100,727	$48.43	19
   9	Amazon	$98,780	$47.49	355
   10	Blurb	$98,543	$47.38
   11	Hanesbrands	$97,221	$46.74
   12	Jobvite	$95,171	$45.76
   13	Oracle	$94,887	$45.62	2,383
   14	Visa	$92,955	$44.69	94
   15	Walgreens	$92,376	$44.41	19
   16	Barclays	$91,788	$44.13	4
   17	Intel	$91,624	$44.05	6
   18	Maxymiser	$86,556	$41.61
   19	Figma	$85,332	$41.02	14
   20	Shareablee	$84,531	$40.64

4. Writing a product marketing analyst job description

   A product marketing analyst job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a product marketing analyst job description:

   Product marketing analyst job description example

   Primary.Health is committed to protecting the health of every community through easy and affordable access to diagnostics. We provide program management software and program design services that let employers, schools and communities administer testing to prevent the spread of communicable diseases. Through our work with the largest, most complex organizations at the height of the pandemic, Primary has earned the experience and trust to provide superior diagnostic testing for COVID-19, flu and other conditions that threaten population health.
   Job Title: Product Marketing Manager
   Reporting To: Head of Marketing
   Location: Remote
   
   Job Scope: Accountable for product strategy and positioning, demand gen content, sales content, sales alignment, presentations and evangelism, and analyst relations for one of Primary.Health's two products and GTMs.
   
   Organizational LeadershipDirectly accountable for one product.Executes product marketing strategy aligned with the company vision and prioritizes what's critical to audience perception, pipeline creation and customer success.Engages with leaders in product, sales and delivery to help build the whole company's capabilities and capacity.Executes clear vision for product narrative development and ensures alignment with product, sales and marketing strategy.
   Strategy & PositioningResponsible for customer archetype creation and continuous insights.Accountable for the positioning of assigned products and drives this positioning through all sales enablement and marketing executions.Identifies and articulates product differentiators.Identifies and tracks competitors and brief both product and sales leaders on competitive activity Tracks and codifies the customer journey to ensure deep understanding of customer pain points, capability needs, aspirational benefits and motivating differentiators.
   Campaigns / Demand GenEnsures that the Demand Generation engine is fueled with superior quality top of funnel, middle of funnel and bottom of funnel content.Develops this content in close collaboration with product, sales, content and design teams to ensure content is at the center of product vision, customer insight and brand identity.Partner-in-crime for Demand Generation for lead generation strategy.
   Analyst RelationsResponsible for the Company's mentions in analyst research and position within analyst rankings.Creates clear and compelling presentations for analyst briefings.Delivers briefings on a consistent cadence.Presents on webinars, analyst calls, partner events and internal QBRs.
   EnablementWorks with knowledge, content and sales teams to develop and prioritize product enablement strategies and assets.
   Sales AlignmentCan work with and negotiate a great outcome at the senior level of the sales organization - working with multiple elements of the company to put the Demand Generation machine to work. Works across sales, SEs, enablement, corporate and product marketing, sales, and customer success, both domestically and globally, to navigate through limits, resource contention, and system and process challenges.Builds relationships with execs in order to get guidance, stay aligned, and meet mutual goals. Can solicit constructive/negative feedback on programs and team and get the unvarnished truth.Serves as a resource to people in the sales organization and thus earns the credibility to get any relationship to respond to his/her call/text/email/slack.Influences the sales org's market and vertical targeting strategy for the year and subsequent years.
   PresentationsStrong storyteller and builder of presentations and delivers them with gravitas Presents on webinars, analyst calls, partner events and internal QBRs.Sets example for the whole company of killer, crisp, compelling presentations
   Personal LeadershipActs with authenticity, vulnerability, and courage.Reads the organization and responds to unspoken needs.Helps others combine ideas and context in new and unexpected ways to inspire them.Willing to be challenged and speaks truth to power.Shares business challenges and is open about the state of the organization.Serves employees, customers, and community without ego or self-motivation.Champions a culture of feedback by role modeling, giving and receiving constructive feedback and having difficult conversations.
   Perks And Benefits:Comprehensive Medical, Vision, and Dental Care 401k (company match up to 4%) Annual home-office reimbursement (up to $500) Generous Vacation Policy & Additional Company HolidaysAnnual education assistance reimbursement (up to $2,000) So much more!
   Primary embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right product marketing analyst for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your product marketing analyst job on Zippia to find and recruit product marketing analyst candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit product marketing analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product marketing analyst

   Once you've decided on a perfect product marketing analyst candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new product marketing analyst first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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