Post job

Public relations writer vs marketing communications specialist

The differences between public relations writers and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations writer, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a public relations writer has an average salary of $56,528, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a public relations writer include web content, internal newsletter and feature stories. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Public relations writer vs marketing communications specialist overview

Public Relations WriterMarketing Communications Specialist
Yearly salary$56,528$53,993
Hourly rate$27.18$25.96
Growth rate8%19%
Number of jobs27,44695,444
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Average age4237
Years of experience46

Public relations writer vs marketing communications specialist salary

Public relations writers and marketing communications specialists have different pay scales, as shown below.

Public Relations WriterMarketing Communications Specialist
Average salary$56,528$53,993
Salary rangeBetween $42,000 And $75,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between public relations writer and marketing communications specialist education

There are a few differences between a public relations writer and a marketing communications specialist in terms of educational background:

Public Relations WriterMarketing Communications Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Public relations writer vs marketing communications specialist demographics

Here are the differences between public relations writers' and marketing communications specialists' demographics:

Public Relations WriterMarketing Communications Specialist
Average age4237
Gender ratioMale, 39.5% Female, 60.5%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between public relations writer and marketing communications specialist duties and responsibilities

Public relations writer example responsibilities.

  • Manage SEO web developer and occasional writers to fulfill objectives across various projects assign by company owner.
  • Develop and write content for corporate Facebook pages.
  • Host Facebook contests to attract more public attention.
  • Work closely with developers to integrate UI standards into the application and to build intuitive navigation and functionality.
  • Monitor customer retention and measure campaign effectiveness (ROI )

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Public relations writer vs marketing communications specialist skills

Common public relations writer skills
  • Web Content, 21%
  • Internal Newsletter, 7%
  • Feature Stories, 7%
  • Blog Posts, 7%
  • Copywriting, 6%
  • Alumni, 4%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

Browse arts, entertainment, sports, and media jobs