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Search marketing manager salary
Average search marketing manager salary
$80,550
Understanding Search Marketing Manager Salaries
A Search Marketing Manager is responsible for developing and executing digital marketing strategies to enhance a brand's visibility online. The average salary in this role is $80,550 per year, which can vary based on several factors.
Factors Influencing Salary
Key determinants of salary include:
- Location: Salaries can differ significantly by state and city, with metropolitan areas typically offering higher wages.
- Experience Level: Entry-level positions may start around $60,000, while seasoned professionals can earn over $100,000.
- Industry: Certain industries, such as technology or finance, may provide higher compensation due to the specialized nature of the work.
Salary Insights
For those considering a career as a Search Marketing Manager, understanding these factors can help in negotiating salaries and expectations. Additionally, continuous learning and skill enhancement can lead to advancement opportunities and increased earnings over time.
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Where can a Search Marketing Manager earn more?
Search marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level search marketing manager | $59,800 | $28.75 |
| Mid-level search marketing manager | $63,900 | $30.71 |
| Senior-level search marketing manager | $145,000 | $69.85 |
Search marketing manager salary estimates from across the web
Average search marketing manager salary by state
The highest-paying states for search marketing managers are California, Washington, and Rhode Island. The lowest average search marketing manager salary states are South Dakota, Kansas, and Georgia.
- State view
- County view
Highest paying states for search marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $91,678 | $44.08 |
| 2 | Washington | $97,555 | $46.90 |
| 3 | California | $100,510 | $48.32 |
| 4 | Illinois | $85,161 | $40.94 |
| 5 | New Jersey | $88,088 | $42.35 |
| 6 | North Carolina | $87,086 | $41.87 |
| 7 | Oregon | $84,742 | $40.74 |
| 8 | New York | $84,658 | $40.70 |
| 9 | Arizona | $83,815 | $40.30 |
| 10 | Maine | $81,694 | $39.28 |
| 11 | Connecticut | $81,372 | $39.12 |
| 12 | Massachusetts | $83,716 | $40.25 |
| 13 | Pennsylvania | $78,606 | $37.79 |
| 14 | Utah | $72,721 | $34.96 |
| 15 | Delaware | $83,575 | $40.18 |
| 16 | Nevada | $79,259 | $38.11 |
| 17 | New Mexico | $79,294 | $38.12 |
| 18 | West Virginia | $76,561 | $36.81 |
| 19 | Virginia | $78,207 | $37.60 |
| 20 | District of Columbia | $78,169 | $37.58 |
| 21 | Idaho | $78,455 | $37.72 |
| 22 | New Hampshire | $72,326 | $34.77 |
| 23 | Tennessee | $72,423 | $34.82 |
| 24 | Indiana | $75,313 | $36.21 |
| 25 | Wisconsin | $71,980 | $34.61 |
| 26 | Minnesota | $72,678 | $34.94 |
| 27 | Maryland | $76,891 | $36.97 |
| 28 | Vermont | $69,859 | $33.59 |
| 29 | Ohio | $71,486 | $34.37 |
| 30 | North Dakota | $68,948 | $33.15 |
| 31 | Texas | $69,331 | $33.33 |
| 32 | Iowa | $70,853 | $34.06 |
| 33 | Wyoming | $66,033 | $31.75 |
| 34 | Nebraska | $68,769 | $33.06 |
| 35 | Arkansas | $65,862 | $31.66 |
| 36 | Michigan | $68,670 | $33.01 |
| 37 | Montana | $64,573 | $31.04 |
| 38 | Mississippi | $68,275 | $32.82 |
| 39 | Alaska | $66,860 | $32.14 |
| 40 | Oklahoma | $69,799 | $33.56 |
| 41 | Colorado | $65,484 | $31.48 |
| 42 | Hawaii | $62,936 | $30.26 |
| 43 | Alabama | $68,060 | $32.72 |
| 44 | Kentucky | $66,633 | $32.04 |
| 45 | South Carolina | $68,976 | $33.16 |
| 46 | South Dakota | $64,124 | $30.83 |
| 47 | Georgia | $63,402 | $30.48 |
| 48 | Kansas | $63,822 | $30.68 |
| 49 | Louisiana | $65,385 | $31.44 |
| 50 | Florida | $55,156 | $26.52 |
| 51 | Missouri | $62,787 | $30.19 |
Highest paying cities for search marketing managers
The highest-paying cities for search marketing managers are San Francisco, CA, Vancouver, WA, and Hoboken, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $113,348 | $54.49 |
| 2 | Vancouver, WA | $99,132 | $47.66 |
| 3 | Hoboken, NJ | $88,370 | $42.49 |
| 4 | Charlotte, NC | $85,943 | $41.32 |
| 5 | Chicago, IL | $85,479 | $41.10 |
| 6 | New York, NY | $84,903 | $40.82 |
| 7 | Boston, MA | $83,780 | $40.28 |
| 8 | Bristol, PA | $79,337 | $38.14 |
| 9 | Arlington, VA | $79,257 | $38.10 |
| 10 | Baltimore, MD | $77,050 | $37.04 |
| 11 | Minneapolis, MN | $72,676 | $34.94 |
| 12 | Cleveland, OH | $72,314 | $34.77 |
| 13 | Salt Lake City, UT | $72,263 | $34.74 |
| 14 | Milwaukee, WI | $72,259 | $34.74 |
| 15 | Fort Worth, TX | $70,516 | $33.90 |
| 16 | Detroit, MI | $68,950 | $33.15 |
| 17 | Charleston, SC | $67,532 | $32.47 |
| 18 | Englewood, CO | $65,435 | $31.46 |
| 19 | Atlanta, GA | $63,914 | $30.73 |
| 20 | Tampa, FL | $55,803 | $26.83 |
Search marketing manager salary details
A search marketing manager's salary ranges from $56,000 a year at the 10th percentile to $113,000 at the 90th percentile.
What is a search marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $113,000 | $9,417 | $54 |
| 75th Percentile | $96,000 | $8,000 | $46 |
| Average | $80,550 | $6,713 | $39 |
| 25th Percentile | $67,000 | $5,583 | $32 |
| 10th Percentile | $56,000 | $4,667 | $27 |
Highest paying search marketing manager jobs
The highest paying types of search marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring search marketing managers now:
Which companies pay search marketing managers the most?
Search marketing manager salaries at Instacart and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average search marketing manager salary at companies like eBay and Gap Inc. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Instacart | $137,946 | $66.32 |
| 2 | Amazon | $128,555 | $61.81 |
| 3 | eBay | $126,619 | $60.87 |
| 4 | Gap Inc. | $123,519 | $59.38 |
| 5 | Citrix | $122,449 | $58.87 |
| 6 | Chewy | $121,194 | $58.27 |
| 7 | BlackLine | $120,253 | $57.81 |
| 8 | Neiman Marcus Group | $116,826 | $56.17 |
| 9 | QuinStreet | $115,252 | $55.41 |
| 10 | NBCUniversal | $109,000 | $52.40 |
| 11 | Shutterfly | $108,523 | $52.17 |
| 12 | AbbVie | $107,885 | $51.87 |
| 13 | Getty Images | $104,333 | $50.16 |
| 14 | HP | $103,478 | $49.75 |
| 15 | Helix Sleep | $99,015 | $47.60 |
| 16 | Gartner | $98,225 | $47.22 |
| 17 | Edgewell Personal Care | $96,183 | $46.24 |
| 18 | Reckitt Benckiser | $93,808 | $45.10 |
| 19 | Wpp Us Holdings Inc | $92,318 | $44.38 |
| 20 | KAYAK | $91,707 | $44.09 |
Wage gap by gender, race and education
Search Marketing Manager salary by industry
The average search marketing manager salary varies across industries:
- The average search marketing manager salary in the internet industry is $108,391, the highest of any industry.
- The average search marketing manager salary in the finance industry is $102,970.
- Search marketing managers in the retail industry earn an average salary of $77,068, the lowest of any industry.
Highest paying industries for search marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $108,391 | $52.11 |
| 2 | Start-up | $102,970 | $49.50 |
| 3 | Technology | $91,195 | $43.84 |
| 4 | Media | $81,139 | $39.01 |
| 5 | Professional | $80,344 | $38.63 |
| 6 | Retail | $77,068 | $37.05 |
High paying search marketing manager jobs
Search marketing manager salary trends
The average search marketing manager salary has risen by $14,821 over the last ten years. In 2014, the average search marketing manager earned $65,729 annually, but today, they earn $80,550 a year. That works out to a 8% change in pay for search marketing managers over the last decade.
Compare search marketing manager salaries for cities or states with the national average over time.
Average search marketing manager salary over time
Compare search marketing manager salaries for individual cities or states with the national average.
Search marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $80,600 | $38.73 | +3.7% |
| 2025 | $77,500 | $37.28 | +1.9% |
| 2024 | $76,100 | $36.58 | +1.5% |
| 2023 | $74,900 | $36.02 | +0.8% |
| 2022 | $74,300 | $35.73 | +1.9% |
Recently added search marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Thrive Market | SR. Growth Marketing Manager-Search, Shopping & Youtube | Los Angeles, CA | 06/28/2025 | $100,000 |
| Dentsu Group Inc. | Manager, Paid Search | New York, NY | 06/27/2025 | $59,000 |
| GG Homes | Ibuysd | Paid Search Manager | San Diego, CA | 06/19/2025 | $120,000 |
| Amazon | Paid Search Marketing Manager, Amazon Business, Outbound Marketing, Amazon Business | Seattle, WA | 06/11/2025 | $98,200 |
| Amazon.com, Inc. | Paid Search Marketing Manager, Amazon Business, Outbound Marketing, Amazon Business | Austin, TX | 06/11/2025 | $98,200 |
| Amazon | Paid Search Marketing Manager, Amazon Business, Outbound Marketing, Amazon Business | New York, NY | 06/11/2025 | $98,200 |
| Amazon | Paid Search Marketing Manager, Amazon Business, Outbound Marketing, Amazon Business | Arlington, VA | 06/11/2025 | $98,200 |
| Groupm | Manager, Paid Search | Chicago, IL | 06/10/2025 | $60,000 |
| Groupm | Manager, Paid Search | New York, NY | 06/10/2025 | $60,000 |
| Taskmaster Technologies Inc. | Paid Search Manager (Onboarding Specialist) | San Juan Bautista, CA | 06/05/2025 | $90,000 |
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