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The differences between search engine marketing strategists and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine marketing strategist and a search advertising strategist. Additionally, a search engine marketing strategist has an average salary of $68,845, which is higher than the $55,444 average annual salary of a search advertising strategist.
The top three skills for a search engine marketing strategist include digital marketing, paid search and campaign performance. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.
| Search Engine Marketing Strategist | Search Advertising Strategist | |
| Yearly salary | $68,845 | $55,444 |
| Hourly rate | $33.10 | $26.66 |
| Growth rate | 19% | 10% |
| Number of jobs | 78,796 | 12,873 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 82% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Search engine marketing strategists and search advertising strategists have different pay scales, as shown below.
| Search Engine Marketing Strategist | Search Advertising Strategist | |
| Average salary | $68,845 | $55,444 |
| Salary range | Between $51,000 And $92,000 | Between $44,000 And $69,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a search engine marketing strategist and a search advertising strategist in terms of educational background:
| Search Engine Marketing Strategist | Search Advertising Strategist | |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 82% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between search engine marketing strategists' and search advertising strategists' demographics:
| Search Engine Marketing Strategist | Search Advertising Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 67.1% Female, 32.9% | Male, 59.1% Female, 40.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |