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  • Manager, Digital Media Strategy

    Staples, Inc. 4.4company rating

    Senior manager of marketing job in Framingham, MA

    Staples is business to business. You're what binds us together. Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team. You will play a pivotal role in Staples' future by strengthening and growing partnerships for Staples Media Network. Staples has developed a successful retail media network, growing at an impressive rate year over year, with room for innovation to drive scale. As the Sales Lead - Emerging Accounts, you will be responsible for driving incremental revenue through scalable sales strategies across long-tail vendor accounts and agency-managed campaigns. You will lead the commercialization and adoption of self-service platforms, enabling smaller vendors and agencies to activate media campaigns efficiently while maintaining alignment with Staples' broader media and merchandising goals. This role is pivotal in expanding Staples Media Network's reach and impact, particularly among emerging and niche brands and their agency partners. You will collaborate cross-functionally with merchandising, ad operations, media planning, and external tech partners to ensure seamless execution and performance. What you'll be doing: Partner with endemic vendors & agency/third parties to secure investment in Staples Media Network Own the long-tail vendor and agency sales pipeline, from prospecting to onboarding and campaign activation. Develop go-to-market strategies tailored to long-tail vendors and agencies, emphasizing ease of use and ROI. Evangelize self-service platforms and tools, ensuring adoption and satisfaction across both direct and agency-led accounts Serve as the primary point of contact for tier 5 vendors, as well as media agencies. Conduct quarterly or ad hoc consultations to optimize campaign performance. Partner with merchandising counterparts to align media plans with product priorities Collaborate with tech partners to enhance self-service capabilities. Provide feedback on platform usability and feature enhancements based on vendor and agency needs. Work closely with internal teams to ensure campaign consistency and compliance. Participate in strategic planning sessions to evolve RMN offerings and vendor segmentation. What you bring to the table: Strategic thinker with strong analytical and commercial acumen. Exceptional relationship-building and stakeholder management skills. Strong presentation and communication capabilities, including the ability to simplify complex data into actionable insights. Entrepreneurial mindset with a passion for growth, experimentation, and scaling emerging revenue streams. Adaptable and comfortable operating in a dynamic, fast-paced environment. Demonstrated leadership, collaboration, and influencing skills across diverse teams. Proven success in sales or account management within a digital or retail media environment. Experience managing or enabling self-service or programmatic ad platforms. Strong understanding of digital advertising metrics, attribution, and campaign optimization. Excellent project management and cross-functional collaboration skills. Demonstrated ability to meet or exceed revenue targets and performance KPIs. What's needed- Basic Qualifications: Bachelor's degree (BA/BS) in Business, Finance, Economics, Marketing, or a related field or equivalent work experience. 7+ years of experience in digital media and/or retail media, with a strong product or operations background. 3+ years in a leadership, team lead, or client-facing management role. What's needed- Preferred Qualifications: Experience with retail media networks, ad tech platforms, or eCommerce ecosystems. Proficiency with Salesforce, Google Ads Manager, or comparable CRM/ad management tools. Familiarity with API integrations, self-serve tools, and digital media automation. Strong analytical background, with experience using data visualization tools like Tableau or Looker. Prior experience mentoring or leading small teams in a sales organization. We Offer: Inclusive culture with associate-led Business Resource Groups 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation. At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers' expectations - through the power of the people behind our iconic brand. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
    $75k-96k yearly est. Auto-Apply 4d ago
  • Marketing Manager

    Sleepy Tie

    Senior manager of marketing job in Framingham, MA

    Marketing Manager | Sleepy Tie 📍 Hybrid (mainly in-house) | Framingham, MA Sleepy Tie is a fast-growing e-commerce beauty startup revolutionizing modern hair routines. We're looking for a Marketing Manager to own strategy, communication, execution, and optimization across channels; working closely with leadership, our content & social team, and external partners. This is a hands-on role for someone who thrives in organized chaos, loves beauty brands, and knows how to turn standout creative into scalable results. You're obsessed with influencer marketing, TikTok, organization, and everything current in beauty culture. What You'll Do: • Lead marketing strategy, efficiencies, and optimization across all channels • Manage freelancers and agency partners for seamless execution • Oversee marketing tools & workflows (email, SMS, influencer, Meta ads, project management, etc.) • Collaborate closely with social & content teams to optimize strategy across social, web, SMS, and email • Maintain and evolve brand voice and brand guidelines • Plan and execute launches, promotions, and sales alongside the Creative Director/CEO • Build and refine marketing & influencer processes to support rapid growth • Handle marketing and PR communications • Initiate and manage brand collaborations and partnerships What We're Looking For: • MUST HAVE: 3-5 years of experience in e-commerce and/or startup marketing • Applicants without this experience will not be considered • Extremely organized with strong multitasking skills • Collaborative team player who values clear communication & accountability • Experience managing freelancers and/or agencies • Proficient in Google Suite + Shopify • Bonus: experience with SMS/email platforms and Meta ads • Strategic thinker with a positive + feedback oriented mindset 📩 How to Apply Message us directly or email your resume to *********************
    $79k-118k yearly est. 16h ago
  • Director of Brand Marketing - Haven Well Within

    Knitwell Group

    Senior manager of marketing job in Hingham, MA

    **Must be based in the Hingham, MA area** About the role The Director of Brand Marketing is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics. The impact you can have Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing Provides marketing insights and develops strategies to support and grow key business initiatives within the brand Conceptualizes, develops and packages brand marketing strategy, including KPI's, in order to brief cross-functional team members, keep projects on track, and report back on success metrics Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves. Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement Drive brand awareness, engagement and lead generation through social media platforms. Develop and execute social media strategies and content calendars. Oversee social media community management and engagement Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey Leads communication strategy for client segmentation opportunities across channels Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings You'll bring to the role 10+ years Retail Marketing experience highly preferred BA/BS in Marketing, Business, Media Communication or related field; MBA a plus Strong leadership and management skills, with the ability to motivate and inspire a team Highly influential, with excellent verbal and written communication skills Ability to envision a broad scope while maintaining a high degree of accuracy Proactive, resourceful and quick to take action Flexible problem solver with a collaborative nature Omni-channel experience including stores, site, mobile, APPs Benefits You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies. Support for your individual development plus opportunities for career mobility within our family of brands. A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. * Medical, dental, vision insurance & 401(K)* Employee Assistance Program (EAP) Time off - paid time off & holidays* Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. The target salary range for this role is: $140-148K
    $140k-148k yearly 2d ago
  • Associate Director, HCP Marketing, Rare Disease

    Ipsen 4.9company rating

    Senior manager of marketing job in Cambridge, MA

    Ipsen's Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and win in highly competitive spaces. The Associate Director, HCP Marketing, PBC is a key role on the Rare Disease Commercial Team and will report to the Iqirvo Brand Lead. The AD will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Iqirvo. Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The AD will collaborate with the Thought Leader Engagement Team, Field leadership, Sales training, Medical Affairs, Legal & Business Ethics to execute tactics focused on HCP Marketing. Main Responsibilities & Job Expectations: Core Marketing Activities Lead key initiatives to implement tactical HCP Marketing plan Development & execution congress marketing plans & materials Speaker bureau content strategy, training, execution & ongoing management Advisory board planning and execution Amplify peer to peer messaging through multichannel engagement tactics Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership Contribute to Brand Planning and Tactical Plan development for Iqirvo Ensure compliant execution of all promotional activities Collaborate with: Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance Promotional review committee to ensure compliant development of field resources in line with the strategy Business ethics & legal team to ensure compliant development and implementation of projects Cross Functional Collaboration & Stakeholder Management: Incorporate insights from primary and secondary research into development of field promotional tactics Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy. Knowledge, Abilities & Experience: BA/BS is required: PharmD or MBA preferred At least 10 years of experience in commercial pharmaceutical roles, with a minimum of 5 years in marketing Successful launch experience in the rare of specialty categories, hepatology would be a strong plus Excellent leadership, strategic planning, and project management skills Proven track record of developing and executing successful healthcare professional (HCP)marketing strategies Strong understanding of the rare disease landscape and patient needs Excellent communication and interpersonal skills along with the ability to influence others Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Strong analytical skills with the ability to interpret data and make informed decisions Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days in office Willingness to travel, including international, when needed The annual base salary range for this position is $151,500 to $222,000 This job is eligible to participate in our short-term incentives program. The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
    $151.5k-222k yearly 3d ago
  • Marketing Manager - 96105

    Swoon 4.3company rating

    Senior manager of marketing job in Woonsocket, RI

    Our client, a leading health solutions company, is seeking a Marketing Manager to join their strategy team! Hours: 40 hours a week Contract Duration: Thru October 2026 with high potential to convert/extend Salary: $70,000-80,000/yr Key Responsibilities: Own day-to-day execution and project management. Lead creative brief development and manage timelines, reviews, and launches. Maintain product lists and coordinate with Merchandising. Support marketing operations across digital, social, and traditional channels. Synthesize work and internal communications. Regular weekly performance of marketing strategies. What You Bring: 3+ years in marketing. 2+ years in direct-to-consumer marketing (email, digital, comms). Experience across paid and owned channels. Retail experience. Strong communication, organization, and problem-solving skills. Passion for the customer and a collaborative mindset. Proficiency in Microsoft Office; experiential marketing a plus. Interested? Apply now!
    $70k-80k yearly 3d ago
  • Senior Director Business Development

    Barrington James

    Senior manager of marketing job in Boston, MA

    We are partnering with a rapidly growing preclinical CRO that specializes in, in vivo and in vitro services. To support their continued growth across North America, they are looking to hire a Business Development Leader to join their commercial team. This is a remote position with occasional travel to conferences and client sites. Key Responsibilities: Identify, pursue, and close new business opportunities within biotech and pharmaceutical companies. Own the full sales cycle from lead generation through proposal, contract negotiation, and closing. Translate complex preclinical offerings into compelling value propositions for scientific and executive stakeholders. Maintain a robust pipeline and manage activity using CRM platforms such as Salesforce or Hubspot. Represent the company at industry events, conferences, and client meetings. Qualifications: Bachelor's or Master's degree in a Life Sciences field (e.g., Biology, Pharmacology, Toxicology, Biomedical Sciences). 5+ years of business development or sales experience in the life sciences sector, ideally within a CRO or preclinical services provider. Strong understanding of in vivo and in vitro models and how to communicate scientific value to both technical and non-technical stakeholders. Demonstrated success in managing long sales cycles and consistently hitting or exceeding revenue targets. Hunter mentality - proactive, persistent, and comfortable with cold outreach and prospecting. What's on Offer: A key commercial role within an agile and fast-scaling CRO with a high-quality scientific reputation. Strong autonomy and visibility within the organization. Competitive compensation, commission, and performance-based incentives. Opportunity to shape business strategy and grow with a high-impact team. If you have a passion for science and a drive to build lasting partnerships in the preclinical space, we'd love to hear from you.
    $123k-180k yearly est. 5d ago
  • Digital Manager

    Lindt & Sprungli 4.7company rating

    Senior manager of marketing job in Stratham, NH

    Who We Are At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success. Position Purpose: The Digital Marketing Manager drives brand growth and engagement through best-in-class digital strategies, execution, and analytics. This role manages the brand's digital ecosystem - from social media and paid media to partnering with the D2C team on CRM, content, and website performance - ensuring digital marketing efforts build equity, drive conversion, and deliver measurable ROI. The Digital Marketing Manager will champion how the brand shows up in digital spaces, ensuring every interaction reflects our premium positioning and deepens consumer connection. This is a hybrid role that requires three days per week in our Stratham, NH corporate office. Essential Job Functions & Responsibilities: Digital Brand Strategy Develop and execute a digital marketing strategy that elevates the brand's premium positioning while driving awareness, engagement, and conversion. Define how the brand comes to life across digital touchpoints - balancing storytelling with performance. Partner with brand, media, eCommerce and shopper teams to ensure consistent messaging across paid, owned, and earned channels. Campaign & Channel Leadership Lead always-on and campaign-based digital activations to drive omnichannel awareness and conversion across social, video, display and video and partnering with D2C teams on search and retail media Manage social media presence and community engagement, fostering a loyal brand following. Oversee digital content strategy - ensuring photography, video, and copy reflect brand craft, tone, and aspiration and best practices Performance & Analytics Track, analyze, and report digital KPIs - from brand health metrics to ROI and media efficiency. Translate insights into actionable recommendations for creative, content, and investment decisions. Drive test-and-learn culture around new platforms, creators, and emerging tools. Cross-Functional Collaboration Collaborate with brand teams and global teams to align digital strategies and best practices. Work closely with creative and media agencies to ensure premium execution and innovation. Partner with eCommerce and shopper marketing teams to connect brand storytelling with conversion. Qualifications & Requirements: 5-8 years of digital marketing experience within a premium CPG, luxury, or lifestyle brand. Proven success leading digital campaigns that blend brand storytelling and performance. Expertise in paid media management (social, search, display) and marketing automation tools. Strong understanding of digital content creation, influencer partnerships, and community management. Data-driven mindset with hands-on experience in analytics platforms (Google Analytics, Meta Ads Manager, etc.). Exceptional attention to detail and visual sensibility aligned with a premium brand aesthetic. Collaborative and agile; thrives in cross-functional, fast-moving environments. Education: Bachelor's degree in Marketing, Communications, or related field; MBA a plus Total Rewards: Compensation Range: $97,000.00-126,000.00 To learn more about our benefits visit *************************************** Lindt USA's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth #LifeAtLindt Requirements Total Rewards: Compensation Range: $97,000.00-126,000.00 To learn more about our benefits visit *************************************** Lindt USA's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth #LifeAtLindt
    $97k-126k yearly 2d ago
  • Senior Marketing Analytics Manager

    Chewy, Inc. 4.5company rating

    Senior manager of marketing job in Boston, MA

    Our Opportunity: We are looking for a Senior Marketing Analytics Manager at our facility in Boston Massachusetts to develop and implement robust reporting to uncover actionable insights by identifying patterns, trends and opportunities that drive business growth and improve customer experiences. What You'll Do: Collaborate with cross-functional teams to define key metrics & KPIs that align with organizational goals and objectives. Design and implement robust data models and reporting solutions to track and measure these metrics accurately. Provide comprehensive support for analytics & BI initiatives across the CRM team which includes assisting with ETL processes, optimizing data pipelines and troubleshooting data quality issues to ensure the integrity and reliability of analytical insights. Build and maintain scalable data pipelines, dashboards and reporting tools to monitor and track business metrics in real time. Work closely with data engineering, data science and BI teams to ensure data integrity, accuracy and accessibility for analysis and reporting purposes. Provide actionable recommendations and insights through interactive dashboards, reports, presentations and data visualizations that enable stakeholders to understand the so-whats and take action based on data-driven insights. Communicate findings, results, and recommendations to stakeholder at all levels of the organization through clear, concise and compelling manner. Collaborate with internal and external partners to enhance data collection, insights generation and deliver scalable solutions that address stakeholders needs and drive informed decision-making. Telecommuting permitted up to 3 days per week. What You'll Need: Bachelor's degree in Mathematics, Statistics, Machine Learning, Computer Science, or a related field of study and 3 years of experience. Will accept a Master's degree and 1 year of experience. Experience must include 1 year in the following: data visualization; Ecommerce or retail analytics; Data science models; SQL and data querying languages; Working with large-scale datasets and databases; Leading analytics initiatives focused on CRM programs, including customer segmentation, targeting, and personalization; Data visualization tools and BI platforms (Tableau and Power BI) for creating interactive dashboards and reports; Statistical analysis and modeling techniques, including regression analysis, clustering, and predictive modeling; and Website and apps experimentations, including A/B testing and Multi variate testing. Telecommuting permitted up to 3 days per week. The position is eligible for the Employee Referral Program. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com. Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. Base Salary Range$129,500-$207,000 USD Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact **************. To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
    $129.5k-207k yearly Auto-Apply 14d ago
  • Marketing Analytics Manager - Paid Media (Youtube)

    Wayfair LLC 4.4company rating

    Senior manager of marketing job in Boston, MA

    At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. Marketing Analytics Manager, Paid Social (Youtube) Wayfair is looking for a results-oriented leader to drive the strategy and execution of the YouTube marketing channel. In this role, you will manage a high-performing team responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and capture high intent customers. You will partner closely with both external stakeholders at Google and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth on this strategic channel. The ideal candidate will bring depth of experience in YouTube, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams. What You'll Do: * Lead the roadmap, strategy, and execution for the YouTube marketing channel, including campaign operations, bidding strategies, measurement frameworks, and creative strategy. * Manage and develop a team of marketing analysts, setting strategic direction, coaching for growth, and ensuring operational excellence. * Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically. * Lead relationship with our YouTube partners at Google, ensuring best-in-class execution, transparency, and continuous innovation. * Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift, incrementality testing, MMM), and deliver reporting that connects media investment to business outcomes. * Develop and scale the creative strategy for YouTube, including creator content, developing briefs and partnering closely with internal creative and influencer teams to ensure creative assets are optimized to drive channel outcomes. What You'll Need: * 4+ years of experience in digital media strategy, planning, or buying, with specific depth in YouTube and/or other digital video (CTV or programmatic). * At least 1 year of management experience, either formal through direct management or informal through project management or mentorship, with a track record of cultivating talent and building a collaborative, high-performance culture. * Experience managing large media budgets with accountability for business outcomes. * Excellent analytical skills with experience using data analytics tools like SQL. * Highly organized with the ability to manage multiple projects simultaneously. * Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing cross-functional stakeholders. * An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a bias for action. In office requirements: This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote) Benefits & Perks - US * Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees. * No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service. * Global Traveler Health Insurance through GeoBlue. * 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching. * Automatic enrollment into Basic Life and Accidental Death & Disability Insurance. * 401(k) matching with immediate vesting. * Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services. * Tuition Reimbursement. * Wayfair Employee Discount. * Gym/Fitness Discounts (Wellhub and varying regional memberships). * Exclusive access to thousands of perks & discounts through BenefitHub. * Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Assistance for Individuals with Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form. Need Technical Assistance? For more information about applying for a career at wayfair, visit our FAQ page here. About Wayfair Inc. Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (***************************************** If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at *********************************.
    $88k-116k yearly est. Easy Apply 60d+ ago
  • Vice President, Marketing and Communications

    Axim Collaborative 3.4company rating

    Senior manager of marketing job in Cambridge, MA

    Full-time Description Axim Collaborative is a nonprofit that transforms education to work pathways by facilitating collaboration and innovations to build an ecosystem of solutions to drive better outcomes for millions of learners. Axim uses catalytic funding to foster partnerships, convene leaders and scale innovations to strengthen pathways for learners. These pathways engage students in their course of study, enable them to persist through their programs and prepare them to excel in their careers. Axim Collaborative is a joint endeavor between Harvard and MIT that evolved from edX, the pioneering online learning platform that launched in 2012. ABOUT THE VP, MARKETING AND COMMUNICATIONS ROLE Reporting to the CEO, the Vice President, Marketing and Communications is a member of Axim Collaborative's Senior Leadership Team and responsible for developing and overseeing Axim's marketing and communications efforts. This role is responsible for developing and executing strategies that leverage our unique position in the field to elevate our partners' work, advance thought leadership, and further Axim's mission and impact. This role is exempt under the Fair Labor Standards Act (FLSA). This is a hybrid role, and candidates must be willing to commute to the Cambridge office 2 days per week. This role will require approximately 20% travel. Core Requirements: Strategic Leadership Lead a unified marketing and communications strategy, building from foundational work, aligned with the organization's strategic goals, mission, and positioning. Develop and drive priorities to amplify our partners work, connect themes across our portfolio, and enhance Axim's impact. Develop innovative and compelling strategies to elevate awareness, engagement, and understanding about Axim's mission in the context of the broader ecosystem. Craft thought leadership strategies that reach our target audiences, further innovation, and create new partnership opportunities Serve as a member of the senior leadership team, advising the CEO and board on communications, brand positioning, and audience engagement. Partner with colleagues to ensure cohesive messaging and visibility for Axim's programmatic activities. Marketing and Digital Engagement Develop comprehensive marketing and communication management plans, ensuring consistency and clarity across all channels and materials. Ensure data and analytics are used to refine strategies and measure impact across digital and offline channels. Oversee digital presence, including website, social media, email marketing, and content strategy. Oversee key strategic initiatives to elevate our mission, programs and impact, including the next website and impact report. Communications and Public Relations Develop opportunities for Axim's work to be featured through owned and earned media, cultivating relationships with specific media and press outlets. Oversee and support the development of executive communications, speeches, op-eds, and thought leadership opportunities for organizational leaders. Work with team members and partners to craft compelling narratives and storytelling opportunities that highlight the impact of our partners and the impact on students. Partner with the VP, Open edX Partnerships and Ecosystem Growth and Community Manager to support and collaborate on related initiatives Serve as a member of Axim's Senior Team Build a sense of shared purpose and collective culture within and across departments; cultivate trust between the organization and its partners. Model the values of inclusive excellence and foster environments that actively encourage a diversity of perspectives on teams Participate in annual organizational goal setting and planning to align operations and budgets with the broader mission Effectively prepare for and guide the organization through growth, change, and transition. Team Management Manage Axim Staff and partners focused on marketing and communications, which currently includes the Communications Manager and external partners Provide a variety of motivational styles, tailored to individual team members using a range of tools and tactics to help staff of varying abilities perform and grow Invest in the ongoing professional development of staff by staying informed of opportunities and resources for growth within the organization and encouraging staff to explore them where appropriate. Clearly communicate performance expectations and provide regular, fair, actionable, and timely performance feedback; recognize competent and exemplary performance, effectively address marginal and unsatisfactory performance. Ensure all members of the organization understand the strategic mission of Axim and how they play a part in its outcomes Requirements Qualifications: Deep commitment to education equity, and experience applying an equity lens in all strategies and work streams At least 15 years of professional experience, with demonstrated success in marketing, communications, and field building in sectors such as social enterprise, philanthropy, and education to workforce sectors Track record of developing innovative thought leadership and marketing strategies that build awareness, shape new ideas, and influence sector level change Robust understanding of how education innovation can support students in broad access higher education settings Exceptional writing and oral communications skills using clear, simple, and jargon free language. Proven judgement to engage audiences and deliver excellent results on a consistent basis Exceptional relationship-building skills, with the ability to connect with and influence external decision-makers with a diverse range of priorities Experience operating in a dynamic, fast paced, entrepreneurial environment as a creative thinker and problem solver Exceptional project management, prioritization, and planning skills, with demonstrated success managing complex workstreams and producing high-quality deliverables on time and within budget Benefits Statement We offer a comprehensive benefits package including comprehensive medical and dental insurance, generous paid time off, paid parental leave, life and disability insurance, a competitive 401(k) plan, and a generous employer match. Axim Collaborative is committed to building an inclusive workplace where everyone is welcomed, valued, and supported. Axim is an equal opportunity employer and encourages people from all experiences, abilities, and perspectives to apply. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Idora Sopin-Vilme at HR at Axim.org. Please Note: This role is not VISA sponsorship eligible. Salary Description $230,000 - $260,000 per year
    $230k-260k yearly 2d ago
  • Vice President of Marketing

    America's Test Kitchen 3.5company rating

    Senior manager of marketing job in Boston, MA

    America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the companys brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact. Key Responsibilities * Brand Strategy & Positioning * Define and evolve company brand positioning, product positioning, and narrative across platforms. * In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs. * Creative, Messaging & Campaign Leadership * Oversee consumer-facing marketing communications strategy, ensuring alignment across channels. * Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity. * Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships * Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the companys overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases * Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization. * Cross-Functional Collaboration * Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives. * Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences. * Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads * Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities. * Team Leadership * Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions * Foster a culture of collaboration, innovation, and accountability within the marketing organization. Qualifications * 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position. * Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact. * Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments. * World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner. * Creative thinker with the ability to translate strategy into compelling consumer experiences. * Experience leading and developing creative and social media teams, spanning video and non-video formats * Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely. Salary Range $200,000 - 242,000 The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidates relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law. About Americas Test Kitchen The mission of Americas Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (Americas Test Kitchen, Cook's Country, and Americas Test Kitchen: The Next Generation), magazines (Cooks Illustrated and Cooks Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Bostons Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Why Americas Test Kitchen We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes that's how innovation happens in our test kitchen, in our offices, and in life. We at Americas Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives. We welcome your application.
    $200k-242k yearly 32d ago
  • Marketing Analytics Manager

    Grand Circle Travel 4.6company rating

    Senior manager of marketing job in Boston, MA

    Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities. Key Responsibilities * Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks. * Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions. * Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy. * Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals. * Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development. * Provide proactive insights and recommendations to improve channel performance and marketing ROI. * Support forecasting and financial planning by aligning spend projections with performance trends. * Champion data governance and reporting consistency across teams and systems. Qualifications * 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles. * Strong understanding of paid digital channels and their respective KPIs. * Proven ability to connect marketing performance to revenue and business outcomes. * Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. * Experience collaborating with or managing external media agencies. * Familiarity with attribution modeling, conversion tracking, and CRM integration. * Excellent communication skills with the ability to translate complex data into insights for non-technical audiences. * Self-starter with strong analytical skills, curiosity, and a collaborative mindset. Total Rewards The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes. Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%). Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals. Your future, secured: 401(k) match, life insurance, and disability coverage. Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off. To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
    $135k-155k yearly 39d ago
  • Senior Marketing Manager, Global Running

    New Balance 4.8company rating

    Senior manager of marketing job in Boston, MA

    Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Senior Marketing Manager, Global Running will lead the strategic implementation of the Running Community Strategy at New Balance. This key role will be essential in the development of the of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB's positioning and differentiation within Running culture and competitor landscape under the umbrella of our category platform Run your way. As an offshoot of community this role work collaboratively with Running product managers and merchandise to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products. Running Partners. The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution. The Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination. MAJOR ACCOUNTABILITIES: * Lead long-term, over-arching global community strategy for Running * Provide visible leadership across the organization as a go-to for New Balance Running Community inclusive of run clubs and events. * Partner closely with departments in Boston and internationally, including Sports Marketing, PR, Global Media and Owned Retail * Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification. * Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments * Accountable for annual calendar / brand / channel Strategy and execution * High level of decision making, sign off, authority & discretion * Management and development of Running community team. * Create and execute individual multi-year activation plans for Global Running Ambassadors REQUIREMENTS FOR SUCCESS: * 10+ years relevant marketing experience * Significant knowledge of the Running landscape and culture greatly preferred * Knowledge and interest in sneakers, fashion and music * Experience developing marketing strategy Globally greatly preferred * Ability to navigate a global organization across many functions * Strong relationship and influencing skills * Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques. * Energy, collaborations or fashion experience preferred * Able to balance multi-year planning with execution * Experience leading and developing a sizeable team * 25% international travel Boston, MA Headquarters - (NB) Only Pay Range: $136,945.00 - $176,700.00 - $216,460.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
    $136.9k-176.7k yearly Auto-Apply 11d ago
  • Senior Global Campaign and Digital Marketing Manager

    Lookout 4.7company rating

    Senior manager of marketing job in Boston, MA

    Lookout, Inc. is a globally recognized cybersecurity leader delivering advanced protection for the most vulnerable element of any enterprise security strategy - human error and manipulation. Cloud-native by design, the Lookout platform offers rapid, scalable deployment and simplified security operations, defending the frontline of human-centric attacks-the mobile device. Attackers now target the human element more than ever, with mobile devices providing the most direct path to their victims. Using social engineering techniques that exploit basic human instincts like trust, curiosity, and urgency, they deceive users into revealing sensitive credentials, allowing them to slip past legacy security solutions. Lookout Endpoint Detection and Response (EDR) continuously monitors mobile endpoints for signs of human-centric attacks, as well as traditional malware, software vulnerabilities, and other anomalous activity. It uses advanced threat detection techniques, including artificial intelligence (AI) and behavioral analysis, to identify threats before they escalate across the enterprise. Learn more at *************** and follow us on the Lookout Blog, LinkedIn, and X. As Lookout enters its next phase of growth, we're scaling our global marketing engine to drive demand, pipeline, and brand leadership. We're looking for an experienced Senior Global Campaign & Digital Marketing Manager to build and run world-class campaigns that accelerate growth and fuel sales. The Role In this highly visible role, you will own the strategy and execution of integrated global marketing campaigns designed to drive awareness, engagement, and pipeline. You'll be responsible for orchestrating multi-channel programs-paid, owned, earned, and partner-to generate qualified demand for Lookout's cybersecurity solutions. This is an opportunity to shape Lookout's growth strategy, working at the intersection of digital marketing, campaign orchestration, demand generation, and pipeline impact. Key Responsibilities Campaign Strategy & Orchestration Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas. Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers. Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion. Digital Marketing Leadership Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels. Manage performance marketing campaigns with a focus on pipeline generation and ROI. Continuously optimize channels and content through data-driven insights and testing. Pipeline Impact & Measurement Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI. Partner with Marketing Operations to build dashboards and track performance across the funnel. Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency. Cross-Functional Collaboration Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution. Coordinate campaign rollout across regions to ensure global scale with local relevance. Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays. About You 8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management. Proven track record driving pipeline growth for cybersecurity or SaaS companies. Deep understanding of digital channels, performance marketing, and modern campaign orchestration. Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.). Excellent cross-functional communication and project management skills. Ability to thrive in a fast-moving, high-growth environment. Ability to travel 20-30% of the time The US base salary range for this full-time position is available below. We offer base + bonus + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Remote - US$130,000-$178,000 USD
    $130k-178k yearly Auto-Apply 57d ago
  • Director, Global Marketing Campaigns

    Sitecore 4.4company rating

    Senior manager of marketing job in Boston, MA

    Manchester, NH/Boston, MA About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people-a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values-empathy, accountability, clarity, and growth-guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com About the Role: Sitecore is looking for a digitally savvy Director, Global Campaigns to lead the strategy, development, and execution of integrated, multichannel marketing campaigns that drive awareness, engagement, and pipeline for Sitecore. This leader will orchestrate cross-functional collaboration across field marketing, marketing operations, corporate communications, product marketing, digital marketing, and sales teams to ensure global alignment and measurable business impact. Reporting to the SVP, Performance Marketing, you will lead a core team, supported by teams across marketing, to develop stand-out integrated campaigns and initiatives that keep Sitecore top of mind throughout the buyer journey and among all members of the buying group. The ideal candidate for this role has led a global demand generation team in a B2B SaaS organization, has experience delivering end-to-end marketing strategies, and is motivated by achieving pipeline targets. What You'll Do: * Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation * Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership * Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration * Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion * Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem * Use data and insights to continually enhance targeting, messaging, and conversion paths * Partner with Product Marketing to convert messaging and positioning into market-ready campaigns * Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement * Test, learn, and iterate based on data-driven insights to increase efficiency and impact * Oversee campaign budgets and ensure effective resource allocation across priorities * Manage external agencies and partners to support campaign execution What You Need to Succeed: * 10+ years of experience in demand generation, revenue marketing, or performance marketing leadership for a B2B enterprise technology company * Deep understanding of the B2B buyer's journey and modern integrated marketing techniques * Ability to work and maintain collaboration across teams in a fast-paced environment * Proven organizational, planning, and project/campaign management skills; excellent communication and presentation skills * Strong ability to partner cross-functionally and influence senior stakeholders * Comfortable working in fast-paced, matrixed global organizations * Proven ability to pivot and adapt to changing market needs and corporate initiatives * Positive energy, creativity, and a sense of fun. The person in this role will inspire teams, celebrate wins, and learn from setbacks * Excellent strategic thinking, storytelling, and project management skills Why You Should Click 'Apply': Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It's never been a better time to join Sitecore. Growth for us means growth for you and your career. Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably. After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security. Compensation range: $160k to $210k salary plus 20% bonus structure Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. #LI-HYBRID
    $160k-210k yearly Auto-Apply 60d+ ago
  • Director, Global Marketing Nephrology & Immunology

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Senior manager of marketing job in Boston, MA

    As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required. You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases. **Responsibilities:** + **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets. + **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints. + **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership. + **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe. + **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution. **Qualifications** + 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred + Proven success leading cross-functional teams through late-stage development and global commercialization + Expertise in global congress planning, KOL strategy, and market readiness frameworks. + Strong strategic thinking, business case development, and stakeholder influence. + Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred. + Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred. + Location: Remote, with ability to be in Princeton, NJ for moments that matter + Willingness to travel up to 30% globally. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 60d+ ago
  • Manager, Marketing & Sales Analytics

    Babson College 4.0company rating

    Senior manager of marketing job in Wellesley, MA

    THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions. WHAT YOU WILL DO Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value. Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders. Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team. Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment. Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties. Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College. Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection. Share in development and reporting of industry trends, best practices, and opportunities to internal team. Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals. Assumes additional responsibilities as required. YOUR TEAM WILL INCLUDE N/A WHAT EDUCATION AND SKILLS YOU WILL NEED Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field. A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management. Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge. Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools. Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks. Strong Web, print, social, and verbal writing and communication skills. Understanding of usability and user-centered design. Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed. A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics. Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results. Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions. HOW AND WHERE YOU WILL WORK Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion. ADDITIONAL SKILLS YOU MAY HAVE Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated. Experience working in an Agile organization preferred. Experience with SQL, R or Python a plus. This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget. Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week. Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits. Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year. Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match. Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program. All questions or concerns about this posting should be directed to the Office of Human Resources at *************.
    $81.6k-90.7k yearly Auto-Apply 60d+ ago
  • Senior Marketing Analytics Manager

    Chewy, Inc. 4.5company rating

    Senior manager of marketing job in Boston, MA

    Our Opportunity: Chewy is seeking a Sr. Analyst/Economist, Ads Budget Optimization to join our growing Advertising team. This role will design and operationalize the quantitative frameworks that guide how advertising budgets are deployed across both onsite and offsite supply. By building optimization models and incrementality insights, you will enable more efficient budget utilization, stronger advertiser outcomes, and accelerated growth for Chewy Ads. Come join a highly collaborative, innovative team dedicated to shaping the future of pet advertising while supporting Chewy's mission of being the most trusted and convenient online destination for pet parents (and partners), everywhere. What You'll Do: Build and maintain allocation models (e.g., marginal return curves, constrained optimization, auction dynamics) to optimize budgets across onsite and offsite Develop and run experiments to measure incrementality and cross-channel trade- Partner closely with Demand teams to translate model outputs into actionable budget allocation decisions. Collaborate with Supply teams to incorporate inventory dynamics and Provide leadership with neutral, data-driven recommendations that maximize advertiser outcomes and Chewy's long-term growth. Contribute to the eventual automation of allocation by working with Product and Engineering to embed your models into tools and platforms. What You'll Need 5+ years of experience in data science, quantitative marketing, adtech optimization, or portfolio management. Advanced degree (MS/PhD) in Economics, Statistics, Applied Math, Operations Research, or related field. Strong background in econometrics, optimization, and statistical Technical proficiency in R, Python, or similar programming languages; comfort with Excellent communication skills with the ability to translate complex models into actionable insights for business partners. Strong collaboration skills with experience working cross-functionally in fast-paced, matrixed organizations. Bonus (Preferred Skills) Experience in advertising technology, marketplace economics, or media buying Familiarity with auction dynamics, bid optimization, or algorithmic Prior experience building automated decisioning or optimization frameworks at Demonstrated ability to balance theoretical modeling with practical business The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com. Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. Base Salary Range$129,500-$207,000 USD Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact **************. To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
    $129.5k-207k yearly Auto-Apply 60d+ ago
  • Marketing Analytics Manager

    Grand Circle 4.6company rating

    Senior manager of marketing job in Boston, MA

    Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities. Key Responsibilities Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks. Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions. Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy. Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals. Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development. Provide proactive insights and recommendations to improve channel performance and marketing ROI. Support forecasting and financial planning by aligning spend projections with performance trends. Champion data governance and reporting consistency across teams and systems. Qualifications 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles. Strong understanding of paid digital channels and their respective KPIs. Proven ability to connect marketing performance to revenue and business outcomes. Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. Experience collaborating with or managing external media agencies. Familiarity with attribution modeling, conversion tracking, and CRM integration. Excellent communication skills with the ability to translate complex data into insights for non-technical audiences. Self-starter with strong analytical skills, curiosity, and a collaborative mindset. Total Rewards The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes. Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%). Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals. Your future, secured: 401(k) match, life insurance, and disability coverage. Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off. To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
    $135k-155k yearly 40d ago
  • Senior Marketing Manager, Global Running

    New Balance 4.8company rating

    Senior manager of marketing job in Boston, MA

    Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Senior Marketing Manager, Global Running will lead the strategic implementation of the Running Community Strategy at New Balance. This key role will be essential in the development of the of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB's positioning and differentiation within Running culture and competitor landscape under the umbrella of our category platform Run your way. As an offshoot of community this role work collaboratively with Running product managers and merchandise to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products. Running Partners. The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution. The Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination. MAJOR ACCOUNTABILITIES: Lead long-term, over-arching global community strategy for Running Provide visible leadership across the organization as a go-to for New Balance Running Community inclusive of run clubs and events. Partner closely with departments in Boston and internationally, including Sports Marketing, PR, Global Media and Owned Retail Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification. Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments Accountable for annual calendar / brand / channel Strategy and execution High level of decision making, sign off, authority & discretion Management and development of Running community team. Create and execute individual multi-year activation plans for Global Running Ambassadors REQUIREMENTS FOR SUCCESS: 10+ years relevant marketing experience Significant knowledge of the Running landscape and culture greatly preferred Knowledge and interest in sneakers, fashion and music Experience developing marketing strategy Globally greatly preferred Ability to navigate a global organization across many functions Strong relationship and influencing skills Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques. Energy, collaborations or fashion experience preferred Able to balance multi-year planning with execution Experience leading and developing a sizeable team 25% international travel Boston, MA Headquarters - (NB) Only Pay Range: $136,945.00 - $176,700.00 - $216,460.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
    $136.9k-176.7k yearly Auto-Apply 16d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Everett, MA?

The average senior manager of marketing in Everett, MA earns between $91,000 and $146,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Everett, MA

$115,000

What are the biggest employers of Senior Managers Of Marketing in Everett, MA?

The biggest employers of Senior Managers Of Marketing in Everett, MA are:
  1. Haemonetics
  2. Veeva Systems
  3. Accenture
  4. Kiniksa Pharmaceuticals
  5. Nord-Lock Group
  6. Christian Book Distributors
  7. Marsh & McLennan Companies
  8. Merck
  9. Merck KGaA
  10. Vertex Pharmaceuticals
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