Senior Manager, HCP Marketing
Senior manager of marketing job in Bridgewater, NJ
The Manager / Senior Manager, HCP Marketing, plays a key role in supporting the planning and execution of marketing strategies that engage healthcare professionals (HCPs) across brands and therapeutic areas. This role is ideal for a results-driven marketer seeking to build broad experience across brand strategy, omnichannel engagement, and cross-functional collaboration. The individual will help bring campaigns to life - from concept through execution - ensuring impact, compliance, and seamless coordination with internal and external partners.
Key Responsibilities
Support the implementation of HCP marketing plans and promotional campaigns.
Collaborate with brand leads, agencies, and cross-functional partners to execute tactics across digital, print, events, and sales channels.
Manage content development, MLR review, and asset deployment processes to ensure compliant and timely execution.
Partner with analytics and insights teams to monitor campaign performance and identify optimization opportunities.
Coordinate with field teams to ensure alignment between promotional messaging and field execution.
Maintain brand consistency and message discipline across all HCP touchpoints.
Support annual brand planning, tactical calendar development, and budget tracking.
Serve as point of contact for agency partners - overseeing timelines, deliverables, and creative quality.
Contribute to competitive assessments and market monitoring to inform future campaigns.
Support with contracting, coordinate vendor onboarding, compliance documentation, and internal system access for marketing partners
Assist in preparing internal presentations and field communications for brand initiatives.
Qualifications
Bachelor's degree required; MBA or advanced degree preferred.
4-8 years of experience in pharmaceutical or healthcare marketing, preferably in HCP-focused roles.
Strong project management and organizational skills; ability to manage multiple priorities.
Solid understanding of marketing fundamentals and the pharmaceutical promotional review process.
Experience collaborating with cross-functional partners (Sales, Medical, Access, Legal, Regulatory).
Excellent communication and interpersonal skills.
Proactive, curious, and eager to learn - with a demonstrated ability to think both strategically and tactically.
Familiarity with omnichannel or digital tactics a plus, but not required.
Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova
The expected base pay range for this position is $153,200K - $180,800K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.
This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
Salesforce Marketing Cloud Manager
Senior manager of marketing job in Woodbridge, NJ
We're looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation-helping us elevate our digital experience and drive measurable results.
Essential Functions and Responsibilities:
Platform Ownership
Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
Drive Strategy
Serve as the Product Owner for SFMC-manage the vision, roadmap, and backlog to align with broader marketing and business goals.
Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
Lead and Collaborate
Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence.
Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
Execute High-Impact Campaigns
Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
Measure and Optimize
Build dashboards and reports to track KPIs-such as open rates, click-through rates, and conversion performance.
Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
Innovate
Stay ahead of industry trends, emerging technologies, and platform enhancements.
Identify new opportunities to enhance customer experience and improve ROI.
Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
Qualifications and Education:
5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
Proven success managing end-to-end marketing automation strategy and execution.
Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
Strong project management skills and ability to lead in a fast-paced environment.
Experience using Jira to manage backlogs and organize work.
Ability to communicate complex technical topics to business stakeholders.
Experience with Salesforce Data Cloud and Agentforce is a plus.
Salesforce Marketing Cloud Certifications are preferred.
Perks and Benefits
4 weeks accrued paid time off + 9 paid national holidays per year
Free onsite gym at our Boston Location
Tuition Reimbursement
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Robust health and wellness program and fitness reimbursements
Auto and home insurance discounts
Matching gift opportunities
Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
Various Paid Family leave options including Paid Parental Leave
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Convenient location directly across from South Station and Pre-Tax Commuter Benefits
Salary Range:
$120,000-$166,500 a year.
Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
Marketing Manager
Senior manager of marketing job in Philadelphia, PA
About the Company:
Come join a rapidly growing pharma based in the Greater Philadelphia area. With a strong commitment to patient care, this organization is dedicated to developing and commercializing innovative therapies that make a meaningful impact on lives.
Role Overview:
They are seeking a Marketing Manager to help shape brand strategy, lead HCP marketing, engage KOLs, and collaborate closely with sales for a new product launch. The role also involves competitive analysis and ensuring MLR compliance-all within a high-growth environment.
Job Requirements:
Assist in launch planning and the annual marketing plan including brand strategy, tactics, and budgeting
Effectively collaborate with both external and internal stakeholders to ensure alignement and execution of projects
Serve as the primary point for sales team to optimize collaboration, field insights, communication, and execution for assigned brand
Demostrate expertise of the clinical data for the assigned product, the disease state, the competitors, and the market landscape
Ensure marketing materials and activities adhere to all applicable laws and guidelines working with MLR
Lead HCP marketing efforts to develop materials and refine messaging
Help conduct comprehensive market research and data analysis to generate actionable insights, idnetify trends, and understand competitive landscapes
Education & Experience:
Bachelor's degree required
At least 3-5 years in pharmaceutical or biotech marketing
Requirements:
Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills
Proven ability to collaborate and communicate effectively with others including senior leaders
Must be innovative and proactive
Comfortable in a start-up enviornment
Strong knowlesge of MLR guidelines and processes
Application Process
Interested candidates who meet the qualifications are encouraged to apply.
Head of Influencer Marketing
Senior manager of marketing job in Philadelphia, PA
About RushOrderTees
RushOrderTees is a fast-growing leader in custom apparel, printing, and personalized merchandise. We help individuals, businesses, teams, and creators bring their ideas to life-quickly and with unmatched quality. As we expand our presence in the creator economy, we're looking for a strategic and highly connected Head of Influencer Marketing to build and lead our influencer program from the ground up. This role will be instrumental in shaping how the world sees-and engages with-our brand.
Position Overview
The Head of Influencer Marketing is responsible for developing and executing a comprehensive influencer strategy that drives brand awareness, social engagement, and revenue growth. This leader will build relationships with creators at all levels, manage collaborations from concept to execution, and oversee the full influencer lifecycle: sourcing, outreach, negotiation, content coordination, campaign tracking, and ROI analysis.
This role is onsite and highly collaborative, working across Marketing, Creative, Production, and Leadership teams to bring influencer-driven campaigns to life inside our Philadelphia facility.
Key Responsibilities
Influencer Strategy & Leadership
Develop and own the influencer marketing strategy for RushOrderTees across all platforms
Build, manage, and scale a network of influencers, creators, and brand ambassadors
Identify creators who align with brand values, target audiences, and campaign goals
Oversee campaign planning, creative direction, messaging, and deliverables
Creator Partnerships & Campaign Execution
Lead influencer outreach, negotiation, contracts, and ongoing relationship management
Coordinate onsite filming sessions and collaborative content shoots
Collaborate with the Creative and Content teams to ensure high-quality production
Track campaign metrics, analyze performance, and optimize programs for reach and ROI
Cross-Functional Collaboration
Partner with Social Media, Performance Marketing, Creative, and E-Commerce teams
Ensure influencer content supports broader marketing initiatives and product launches
Work closely with production teams inside the facility to showcase behind-the-scenes storytelling opportunities
Onsite Presence & Brand Representation
Work in-house to align influencer content with the RushOrderTees environment and processes
Host influencers during facility visits, give tours, and manage onsite content schedules
Ensure all onsite activities reflect the brand's professionalism and creativity
Qualifications
5+ years of experience in influencer marketing, talent partnerships, or social-first brand strategy
Proven experience managing influencer programs and budgets at scale
Strong relationships in the creator community or previous experience sourcing diverse talent
Deep understanding of TikTok, Instagram, YouTube, and creator economy trends
Excellent negotiation, communication, and leadership skills
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Experience with influencer platforms/tools (GRIN, Aspire, CreatorIQ, etc.) is a plus
Strong analytical mindset with the ability to track KPIs and optimize performance
Preferred Skills
On-camera or content creation experience (not required but valuable)
Experience in e-commerce, apparel, or lifestyle brands
Understanding of paid social, user-generated content (UGC), and creator licensing
Ability to create decks, briefs, and campaign documentation
What We Offer
Competitive compensation and benefits
A dynamic, creative workplace with hands-on access to apparel production
Opportunities to build an influencer program from the ground up
A collaborative environment that values experimentation and bold ideas
Direct impact on brand growth and visibility
How to Apply
Please submit your resume please include any previous influencer campaigns, creator partnerships, or case studies you've managed.
Work Environment
This is a 5 day per week onsite position based the Far Northeast Philadelphia area.
Marketing Manager
Senior manager of marketing job in Philadelphia, PA
Job Posting: Growth Marketing Manager
Compensation: $90,000 salary + PTO + health benefits
About Us
We're a rapidly growing multi-state compounding pharmacy with a strong reputation for quality and innovation. We're now investing in growth marketing to expand our provider base, strengthen our inbound funnels, and set the stage for national scale.
The Role
We are seeking a Growth Marketing Manager who is obsessed with data, analytics, and strategy. This role is 90% marketing, 10% sales support, with a primary focus on building and optimizing funnels that increase provider prescription growth and convert inbound leads into long-term relationships.
You'll report directly to the President and have the opportunity to shape the growth engine from the ground up, with the potential to evolve into a Head of Growth role as we scale.
Key Responsibilities
Develop and execute data-driven marketing strategies to grow prescribing providers and convert inbound leads.
Leverage AI, automation, and analytics tools to maximize marketing efficiency.
Build and optimize funnels across email, SEO, webinars, and social campaigns.
Assist in inbound sales handling until a dedicated sales team is established.
Support exhibit booths and conferences a few times a year.
Collaborate with leadership to align marketing strategy with company growth goals.
Requirements
5+ years of experience in a marketing or sales role with measurable growth outcomes.
Proven track record of driving growth through data-driven marketing strategies.
Strong familiarity with AI tools and automation platforms; able to leverage them for execution.
Experience with sales funnels, social campaigns, and SEO.
Analytical mindset with a passion for metrics, KPIs, and ROI.
Excellent communication skills; ability to create and direct content.
Healthcare/pharmaceutical industry experience is a plus, but not required.
What We Offer
Paid time off and comprehensive health benefits.
Hybrid work structure (remote possible for exceptional candidates).
Career growth path to a leadership role as Head of Growth.
Opportunity to shape the marketing foundation of a company that's innovating in the pharmacy space.
Digital Experience Manager
Senior manager of marketing job in Philadelphia, PA
Title: Digital Experience Manager
Duration: 12 month contract with extensions
Compensation: $35-50/hr
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Must haves/Job Description:
Insight Global is looking for a committed Digital Experience Manager to join one of our premium clients in the pharmaceutical space. This person will sit within the activation team and help execute, document, and oversee a brand's omnichannel campaign. You will be facilitating he communication between brand teams, technical/content delivery teams and agency teams. The role and daily responsibilities breaks into some core competencies. Firstly, project management work where you are typically managing 10-30 initiatives which need to be delivered and handled with quality. You will be receiving these strategies and initiatives from the brand marketing team, so you do not own the strategy but are responsible for the execution. Secondly, communications and relationship building - your partnerships with the marketers and activation team needs to be strong. This is vital to earn and build trust, as there is ampul opportunity for feedback to create efficiencies of processes but there needs to be a strong partnership there. Also, translating verbiage from speaking to marketers to developers on the tech team to insight and analytics teams and senior stakeholders. Finally, this role is a heavy hands on work such as creating documentation for playbooks for third and first party vendors and making Business Review Document. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns within the pharmaceutical industry.
Must Haves:
5-8 years' experience within Digital Marketing or Campaign Operations
With 3+ years of that experience working in the Pharmaceutical industry
Proven experience documenting business and technical requirements, making Business Review Documents and creating playbooks for third party vendors
Strong experience managing and executing omnichannel marketing campaigns partnering with marketing teams, development/tech teams and analytics teams
Majority of experience focused on email omnichannel plans rather than SMS or websites
Experience translating brand marketing strategies into functional omnichannel plans
Strong project management skills with the ability to manage multiple projects simultaneously and marketing automation tools including Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe Analytics, Tealium, and JIRA
Strong stakeholder management skills, working with Third Parties and agencies
Bachelor's degree in Marketing, Business, or related field.
Strong written and verbal communication is essential
Workday Product Director (Financials)
Senior manager of marketing job in Philadelphia, PA
Duration: 12 months contract to hire
Rate during contract on c2C - Up to $85/Hr.
Rate during contract on W2 - Up to $78/Hr.
Salary after conversion: $130,000 to $150,00 with benefits (Budget provided by client - non negotiable)
Position overview:
This leadership role will oversee a team of 40 professionals working across Workday's Financial and Purchasing modules to drive operational excellence, improve efficiencies, and enhance system capabilities.
The ideal candidate will have a background in Workday, combined with leadership experience in managing large, cross-functional teams within a complex organizational environment.
This role requires a deep understanding of Workday's capabilities and best practices, as well as the ability to drive product strategy, manage cross-functional teams, and deliver impactful results that meet the needs of public sector stakeholders.
The ideal candidate will have experience in a large public sector environment and will be passionate about enhancing Finance, Purchasing, and operations through cutting-edge technology.
Work activities:
Workday Financial Management Product Strategy & Roadmap Development:
Define and maintain the Workday product roadmap aligned with the strategic goals of the organization.
Collaborate with senior leaders, stakeholders, and department heads to prioritize and align Workday initiatives with broader organizational objectives.
Manage product lifecycle from concept to delivery, ensuring the solutions meet business needs, regulatory requirements, and user expectations.
Cross-Functional Team Collaboration:
Lead, mentor, and manage a team of 40 professionals across various functions, including functional experts, analysts, and system administrators, ensuring high performance, productivity, and engagement.
Serve as the primary liaison between business stakeholders and technical teams, translating business requirements into actionable system configurations and enhancements.
Provide strategic direction and thought leadership to team members across different Workday modules, ensuring alignment with organizational goals and priorities.
Develop and implement training programs to continuously enhance the team's technical expertise and leadership skills.
Provide guidance on Workday best practices and drive change management initiatives to ensure successful adoption of new features.
Project Management & Delivery:
Lead the execution of Workday implementation projects, upgrades, and system configurations, ensuring projects are delivered on time, within scope, and within budget.
Serve as the primary point of contact for stakeholders, ensuring transparent communication on project statuses, timelines, risks, and outcomes.
Identify and mitigate risks that could affect project timelines or quality, taking corrective action as needed.
Optimization & Continuous Improvement:
Work with business stakeholders and technical teams to evaluate system performance, monitor key metrics, and implement updates or new features that drive efficiency and effectiveness.
Lead the evaluation and deployment of new Workday features and functionality, ensuring continuous enhancement of the platform's capabilities.
Ensure the effective integration of Workday with other enterprise systems, managing dependencies and resolving challenges as needed.
Stakeholder Communication & Training:
Act as a subject matter expert (SME) for all Workday-related topics, direct training and support to end users across the organization.
Regularly communicate project status, outcomes, and improvements to both technical and non-technical stakeholders.
Ensure training materials are developed and maintained, including user documentation and user support resources, to support effective platform adoption.
Compliance & Security:
Ensure that Workday configurations and updates comply with all relevant regulatory requirements, data privacy laws, and internal policies. · Partner with the IT and security teams to maintain data integrity, security, and confidentiality within Workday, particularly for sensitive employee and financial data. Performs miscellaneous job-related duties as assigned.
Skills/experience of the assigned staff:
In-depth knowledge of Workday Finance, Purchasing and other Workday modules, with experience in system configuration, deployment, and post-implementation support.
Strong understanding of public sector finance and purchasing processes, regulations, and compliance requirements.
Ability to lead cross-functional teams and work with senior leaders to drive product success.
Excellent project management, organizational, and time management skills with a focus on delivering high-quality results on time.
Strong analytical and problem-solving abilities with the capacity to make data-driven decisions.
Demonstrated experience leading Workday product strategy within a government agency, large municipality or similarly complex public-sector organization.
Experience working with Workday Studio, Workday Integration, Workday Reporting, and other technical components of the platform.
Highly Desired/Preferred:
Experience with other ERP (Enterprise Resource Planning) solutions
Strong communication and interpersonal skills, with the ability to influence and build relationships at all
organizational levels.
Self-motivated, detail-oriented, and able to manage multiple priorities
Customer-centric mindset with a commitment to delivering excellent service and value to the organization.
Adaptability and flexibility to respond to changing business needs and priorities.
Bachelor's degree in Business Administration, Information Technology, Finance, or a related field; advanced degrees or certifications (e.g., MBA, Workday Certification).
Minimum of 10+ years of experience in financial systems management with significant experience in system configuration, integration, and optimization and with at least 5+ years in a leadership role managing large, cross-functional teams preferably in a large governmental environment.
Proven experience in managing large-scale Workday implementations, system optimizations, and driving the development of strategic product roadmaps.
Knowledge of data privacy laws and regulations specific to public sector operations.
Marketing Specialist
Senior manager of marketing job in Bridgewater, NJ
Education: High School Diploma Required, College Degree Preferred
Other Skills/Competencies:
1-2 years related experience, strong communication and organizational skills
Highly Proactive, not just waiting for direction from leadership
Demonstrated ability to work in a fast-paced environment
Strong problem solving, organization, and interpersonal, skills
Excellent verbal and written communication skills
Computer literacy (word processing, graphics, and database)
Strict attention to detail; work well under pressure while meeting tight deadlines
Ability to prioritize workload and manage multiple tasks simultaneously
Manager of Marketing & Communications
Senior manager of marketing job in Princeton, NJ
JOB DESCRIPTION
Job Title: Manager of Marketing and Communications
Department: Administration
Reports to: Executive Director
Job Type: Full Time; Exempt
Organizational Role
Plays a key role in shaping how the Princeton Public Library is seen and experienced by the community. Responsible for developing and delivering creative, effective communications that elevate the library's visibility, reputation, and engagement. Contributes to brand identity and messaging strategy while also handling the day-to-day production of content, campaigns, and promotions. Works closely with the Executive Director and senior leadership team and oversees all aspects of communications with the support of a part-time assistant, and collaborates extensively with colleagues across the library.
Responsibilities
Communications Strategy & Planning
Develops and executes integrated marketing and communications plans aligned with the library's strategic goals and priorities, in consultation with the Executive Director.
Translates strategy into actionable campaigns with measurable outcomes.
Evaluates the effectiveness of marketing and communications efforts using analytics and reporting, and makes recommendations for improvement.
Provides insight to the Executive Director and senior staff on communications matters, community perception, and brand opportunities.
Maintains and strengthens the Princeton Public Library brand across all channels, ensuring consistency in tone, design, and messaging.
Creates, edits, and produces engaging content for print and digital platforms including newsletters, the program guide, press releases, website, and social media.
Uses storytelling and visual design to effectively communicate the library's impact and value to the community.
Digital Engagement & Social Media
Manages the library's social media presence, creating and scheduling content, monitoring engagement, and identifying new opportunities for growth.
Serves as a member of the Web Team, contributing to site updates, content management, and design.
Oversees email marketing campaigns and digital promotions, including basic advertising and SEO initiatives.
Tracks and analyzes metrics to inform future digital strategies.
Drafts press releases and coordinates media outreach.
Serves as the main point of contact for day-to-day media requests, while the Executive Director acts as the library's official spokesperson for sensitive or high-profile issues.
Prepares talking points and background materials for staff and leadership when engaging with the press.
Community & Internal Engagement
Partners with library departments to promote services, programs, and events.
Collaborates with community organizations, local businesses, and schools to extend outreach.
Supports fundraising communications in partnership with the Development team.
Team & Project Management
Supervises and mentors the part-time Marketing & Communications Assistant.
Manages relationships with external designers, printers, and vendors to ensure quality and timely production.
Oversees the library's photo archives and manages photo release documentation.
Coordinates project timelines, deadlines, and deliverables with internal staff.
Professional Development & Conduct
Keeps current with trends in marketing, communications, and library services through training and professional networks.
Models the library's values and commitment to customer service in all work.
Maintains ethical standards of transparency, accuracy, and accountability.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field required.
Minimum of 3-5 years of progressively responsible experience in marketing and communications, preferably in a nonprofit, cultural, or public service setting.
Experience balancing both strategic planning and hands-on content creation in a small team environment.
Strong writing, editing, and storytelling skills across formats.
Proficiency in website content management systems, social media platforms, and email marketing tools.
Ability to interpret analytics and use data to drive improvements.
Graphic design sensibility and experience with Adobe Creative Suite, Canva, or similar tools.
Project management skills: ability to juggle multiple priorities and meet deadlines.
Collaborative approach and ability to work across departments.
Position Requirements
Passion for public libraries and their role in community enrichment.
Creative, adaptable, and eager to roll up sleeves in both strategic and day-to-day tasks.
Commitment to equity, inclusion, and excellent customer service.
New Jersey residency required per the “New Jersey First Act,” N.J.S.A. 52:14-7. Candidates not currently residing in New Jersey must relocate within one year of employment.
Ability to work in a shared office environment and move around for several hours at a time.
Bilingual Spanish skills are highly desirable.
Library Values
Learning and teaching
Equity and inclusion
Clarity and transparency
Kindness and an assumption of good faith
Humility and teamwork
Creativity and collaboration
Optimism and accountability
Library Culture
We exceed our community members' expectations. The exemplary customer service that we provide for our members and guests is what sets us apart from other libraries.
We value diversity, equity and inclusion. The library is stronger when we bring varied perspectives to the work of serving a growing and increasingly diverse community.
We innovate. The library's staff, boards and stakeholders are bold and creative. We think about new ways to improve our community every day.
We educate and enrich. We curate extraordinary collections and research tools, constantly develop our level of expertise and offer classes, lectures and events that complement these resources and services.
We listen. We want to hear from everyone about how well we are doing in meeting their needs and how we can do better; we analyze evidence and question our assumptions and we commit ourselves fully to making thoughtful changes.
We collaborate. We are eager to learn and love to lead. We consult with and support colleagues at other libraries and community partners in order to ensure our ability to implement the ideas that best meet our community members' needs.
We steward. The library is a beautiful, welcoming, versatile building and collection, a world class resource that is owned by our community, funded through public-private partnership and entrusted to the management of a dedicated and talented library staff.
Auto-ApplyMarketing Associate Manager
Senior manager of marketing job in Mount Laurel, NJ
Job Description
Association Headquarters
Conformance Statement: In the performance of their respective tasks and duties all employees are expected to demonstrate Association Headquarters Core Values: Customer Service, Respect, Accountability, Transparency, Flexibility, Expertise/Innovation and Social Responsibility, Unified Diversity.
LEVEL SUMMARY: Seeking to build a pipeline
The Marketing Associate Manager position works with Account Executives and other Director level positions to deliver exceptional client experiences. The Associate Manager is responsible for leading and overseeing a portfolio of client accounts while continuing to serve in a support role for the Account Managers, Account Executives and other Director level positions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The MarCom Associate Manager is responsible for all aspects of leading and managing assigned projects. This position reports to the Senior Director of Marketing and works closely with Sr. Leadership roles. The MarCom Associate Manager helps manage staffing of teams and projects, sharing and training of staff, and management of internal and external MarCom and client expectations.
Work with MarCom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
Support senior MarCom staff on assigned clients and/or projects
Serve as the account manager for assigned clients and projects:
Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to assigned clients in order to support the decision-making process
Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships
Write client-facing emails, taking comprehensive notes, and following-up all meetings with succinct next steps and related documentation
Keep assigned clients and projects on time and on budget
Assist with business development and new business opportunities
Make presentations to committees/Boards of Directors as appropriate
Develop and execute growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
Serve as association spokesperson to the media
Compile and publish a weekly informational email to membership
Manage email communications using email automation software
Develop and manage the process for capturing and converting member prospects through marketing campaigns and communications workflows
Maintain content on the website and members-only forum
Manage social media platforms, including Facebook, LinkedIn, Twitter, Instagram
Coordinate digital advertising efforts including Google AdWords, Facebook ads, LinkedIn, and Twitter
Work with Technology Associate to coordinate SEO maintenance efforts
Manage vendor relationships to ensure quality deliverables (e.g., graphic design, etc.)
Learn client industries and oversee industry trends to inform strategic marketing recommendations
Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities
Create and manage marketing budgets
Proactively stay current on digital media trends and identify new opportunities
Champion digital best practices and KPIs
Manage assigned members of the MarCom team and MarCom interns
*This is not meant to be all-inclusive as other duties may be assigned.
MEASUREMENT OF SUCCESS
Creates strategic recommendations and direction based on client marketing results
Successfully meets deadlines
Proactively alerts Supervisors to challenges or concerns related to delivery of service
Proactively suggests solutions to challenges encountered
Effectively self-reviews work product and produce limited errors
Pays attention to detail related to management of relevant databases
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES
Bachelor's degree and 5+ years work experience. Association and/or agency experience a plus.
LANGUAGE SKILLS
Ability to effectively communicate both orally and in written form with management, internal and external customers.
REASONING ABILITY
Demonstrate the ability to anticipate and solve practical problems or resolve issues.
PHYSICAL DEMANDS/ WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position may require travel. This may include the ability to drive a car or travel on public transportation such as trains and airplanes.
Individuals may need to sit or stand for extended periods of time; may require walking for periods throughout the day. Requires ability to use a computer, read a computer screen, use of a telephone and other office equipment as it relates to the work. Reaching above shoulder height, below the waist or lifting to move or access materials throughout the workday. Proper lifting techniques required. May include lifting up to 25 pounds for files, presentation equipment/documents and computer printouts on certain occasions.
Vision acuity: duties may require the ability to identify and discern colors accurately, to focus and see both close up and far away.
Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.
Job Posted by ApplicantPro
Marketing & Communications Manager
Senior manager of marketing job in Newtown, PA
Job DescriptionJob Title: Marketing & Communications ManagerLocation: [Philadelphia, PA]Job Type: Part-TimeReports To: Chief Operations Officer/ Franchise OwnerAbout UsThe Picklr is positioned to be one of the most influential voices in pickleball and is already the industry leader of indoor clubs. A recent partnership with the Professional Pickleball Association means the best players in the world now train and instruct at The Picklr, and we own Stack Athletics, one of the fastest growing pickleball apparel brands. The Stack Pro team has some of the most recognizable names in the sport and elevates short-court style with a youthful approach. We even have part ownership of a professional MLP team. Pickleball is the fastest-growing sport in the world, and The Picklr is meeting the demand for the ultimate pickleball experience with an inspiring, athlete- driven brand. If you're ready to work hard and play hard, come join our team.
Position SummaryWe are seeking a dynamic and results-driven Marketing & Communications Manager to lead and execute strategic marketing initiatives that drive brand awareness, franchise growth, and player engagement. This individual will oversee all aspects of marketing and communications, from digital campaigns and local promotions to social media management and public relations.
Key Responsibilities
Strategic Planning: Develop and implement integrated marketing and communications plans to support franchise expansion and local club engagement.
Brand Management: Ensure consistency in brand messaging, tone, and visuals across all platforms and franchise locations.
Digital Marketing: Lead email marketing and content marketing initiatives; analyze and report on campaign performance.
Social media: Manage content creation, scheduling, and engagement across platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.).
Community Engagement: Coordinate local events, partnerships, sponsorships, and outreach to grow the member base and community presence.
Public Relations: Craft press releases, pitch media stories, and maintain media relationships to generate positive brand exposure at the local level.
Franchise Support: Provide toolkits, promotional assets, and marketing guidance to franchise club coordinators to support local marketing efforts.
Content Creation: Oversee production of marketing materials, blog posts, newsletters, and branded content (including video/photo).
Analytics: Track KPIs, conduct market research, and use data to drive decision-making and refine marketing strategies.
Qualifications
Bachelor's degree in marketing, Communications, Public Relations, or a related field
3-5 years of experience in marketing, preferably in sports, fitness, or franchise environments
Strong understanding of social media, digital advertising, and marketing analytics tools
Exceptional written and verbal communication skills
Creative thinker with a passion for community-building and brand storytelling
Proficiency in marketing software (e.g., HubSpot, Mailchimp, Canva, Adobe Creative Suite)
Ability to work independently, manage multiple projects, and collaborate with cross-functional teams
Passion for pickleball or sports is a strong plus!
Perks & Benefits
Competitive salary and performance-based bonuses
Flexible work schedule and hybrid/remote opportunities
Complimentary pickleball membership and merchandise
Opportunity to grow with a fast-paced, emerging sports franchise
Fun, energetic team culture centered on wellness and community
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Director of Omnichannel Marketing
Senior manager of marketing job in Princeton, NJ
Job Description
About Summit:
Summit Therapeutics Inc. is a biopharmaceutical oncology company with a mission focused on improving quality of life, increasing potential duration of life, and resolving serious unmet medical needs. At Summit, we believe in building a team of world class professionals who are passionate about this mission, and it is our people who drive this mission to reality. Summit's core values include integrity, passion for excellence, purposeful urgency, collaboration, and our commitment to people. Our employees are truly the heart and soul of our culture, and they are invaluable in shaping our journey toward excellence.
Summit's team is inspired to touch and help change lives through Summit's clinical studies in the field of oncology. Summit has multiple global Phase 3 clinical studies, including:
Non-small Cell Lung Cancer (NSCLC)
HARMONi: Phase 3 clinical study which was intended to evaluate ivonescimab combined with chemotherapy compared to placebo plus chemotherapy in patients with EGFR-mutated, locally advanced or metastatic non-squamous NSCLC who were previously treated with a 3rd generation EGFR TKI.
HARMONi-3: Phase 3 clinical study which is intended to evaluate ivonescimab combined with chemotherapy compared to pembrolizumab combined with chemotherapy in patients with first-line metastatic NSCLC.
HARMONi-7: Phase 3 clinical study which is intended to evaluate ivonescimab monotherapy compared to pembrolizumab monotherapy in patients with first-line metastatic NSCLC.
Colorectal Cancer (CRC)
HARMONi-GI3: Phase 3 clinical study intended to evaluate ivonescimab in combination with chemotherapy compared with bevacizumab plus chemotherapy.
Ivonescimab is an investigational therapy not presently approved by any regulatory authority other than China's National Medical Products Administration (NMPA). Summit is headquartered in Miami, Florida, and has additional offices in California, New Jersey, the UK, and Ireland.
Overview of Role:
The Director of Omnichannel Marketing will lead the development and execution of innovative digital strategies, with an emphasis on Omnichannel Marketing, to enhance customer engagement, collaborate with Operations, and drive launch success. You are a visionary leader with a deep understanding of digital strategies/tactics, customer experience, along with accompanying technologies, data governance, and omnichannel marketing.
You will work with Marketing Operations to ensure smooth execution of all digital platforms, tools and applications, including but not limited to, websites, virtual presentations, field and HQ digital content, and social media. You will measure ROI and KPIs and assess need for enhanced investments and innovative platforms. You will also ensure effective deployment of core media strategies and management of media AOR. You bring deep pharmaceutical industry expertise, strong strategic acumen, and a proven track record of developing roadmaps and driving Omnichannel transformation.
Role and Responsibilities:
Omnichannel Marketing:
Develop, plan, and implement the overall omni-channel marketing strategy to key customer segments in partnership with Commercial Operations partners.
Evaluate and recommend new optimization methods to improve customer experience.
Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized.
Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics.
Identify innovative solutions that enhance HCP engagement, omnichannel marketing, and field force effectiveness.
Translate long-term omnichannel strategy into actionable roadmaps with clear milestones, KPIs, and business value.
Actively manages agency partners and collaborates with Digital Operations to effectively plan and execute on omni-channel campaigns and journeys supporting brand strategy.
Digital Strategies:
Develop and implement comprehensive digital strategies that align with business objectives and enhance customer engagement across various digital platforms.
Oversee relationships with external vendors to ensure high-quality digital production and effective media campaigns, negotiating contracts and managing performance.
Omnichannel Pilots and Scalability Planning:
Oversee and lead the planning and execution of omnichannel pilot programs, analyzing results and scaling successful initiatives to maximize reach and impact.
Content Personalization:
Utilize customer data to drive personalized content strategies, enhancing user experience and engagement through targeted messaging and campaigns.
Tech Integration and Data Governance Collaboration:
Collaborate closely with Digital Operations, Business Information Services, and IT teams to ensure seamless integration of digital technologies and robust data governance practices, ensuring data integrity and security.
Partner closely with Commercial Operations to integrate digital initiatives with brand strategies, sales force enablement, analytics, and customer insights.
Facilitate cross-functional working groups to enhance communication, prioritize projects, and enable seamless delivery of Omnichannel initiatives.
Marketing Operations:
Manages digital asset plan and content calendars. Includes development, planning, communication, and execution of annual digital plan and deployment calendar with implementation support from Commercial Operations
Day-to-day functional areas of Marketing and Omnichannel Strategy, including all budget-related, project management oversight and other issues.
Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations.
Work with Commercial Operations to manage user experience across platforms, assisting with problem resolution.
Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.
All other duties as assigned
Experience, Education and Specialized Knowledge and Skills:
Bachelor's degree in Marketing, Business, Information Technology, or related field; advanced degree preferred
Minimum of 10+ years of relevant experience with 8+ years of experience in digital strategy, preferably within the pharmaceutical industry
Proven experience leading collaborative cross-functional digital initiatives in a matrixed environment
Proven track record of developing and executing successful digital strategies
Strong understanding of digital technologies, data governance, and omnichannel marketing
Excellent leadership, negotiation, and relationship management skills
Ability to analyze data and derive actionable insights to drive strategy
Exceptional communication and presentation skills
Prior pharma launch experience
Experience in designing end-to-end customer experiences across digital, media and customer support ecosystems
The pay range for this role is $203,000-$253,500 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include bonus, stock, benefits and/or other applicable variable compensation.
Summit does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact Summit's Talent Acquisition team at ********************* to obtain prior written authorization before referring any candidates to Summit.
Easy ApplyMarketing Analytics Manager
Senior manager of marketing job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Commercial Marketing Co-Op
Senior manager of marketing job in Somerset, NJ
Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.
Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.
Legend Biotech is seeking a Commercial Marketing Co-Op as part of the Commercial team based in Somerset, NJ.
Role Overview
The Commercial / Marketing Co-Op will support US Marketing, Market Access, and Operations projects. This role offers exposure to pharmaceutical marketing strategies, cross-functional collaboration, and project management in a dynamic commercial environment.
Key Responsibilities
Assist in executing marketing and market access initiatives.
Support operations projects and alliance activities.
Prepare presentations, reports, and dashboards for internal stakeholders.
Collaborate with cross-functional teams to ensure timely project delivery.
Conduct market research and competitive analysis as needed.
Requirements
Education
Enrolled in an accredited undergraduate or graduate program; returning to school after the internship or co-op.
Preferred Majors: Business or healthcare-related fields
Desired Academic Grade Level: Graduate Student
Minimum cumulative GPA of 3.5 on a 4.0 scale.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Strong written and verbal communication skills.
Demonstrated ability to work collaboratively in team environments.
Initiative, problem-solving ability, and eagerness to learn.
Skills You'll Gain
US pharmaceutical marketing and market access strategies.
Project management and cross-functional collaboration.
Exposure to commercial operations and alliance support.
#Li-BZ1
#Li-Contract
Benefits
We are committed to creating a workplace where employees can thrive - both professionally and personally. To attract and retain top talent in a highly competitive industry, we offer a best-in-class benefits package that supports well-being, financial stability, and long-term career growth. Our offerings are designed to meet the diverse needs of our team members and their families, ensuring they feel valued and supported every step of the way. Highlights include medical, dental, and vision insurance as well as a 401(k)-retirement plan with company match that vest fully on day one. Equity and stock options are available to employees in eligible roles, we offer eight weeks of paid parental leave after just three months of employment, and a paid time off policy that includes 15 vacation days, 5 personal days, 5 sick days, 11 U.S. national holidays, and 3 floating holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, family planning and care resources, well-being initiatives, and peer-to-peer recognition programs - demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
EEO Statement
Legend Biotech is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is Legend's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by applicable law.
Employment is at-will and may be terminated at any time with or without cause or notice by the employee or the company. Legend may adjust base salary or other discretionary compensation at any time based on individual, team, performance, or market conditions.
Legend Biotech maintains a drug-free workplace.
Auto-ApplyDirector of Omnichannel Marketing
Senior manager of marketing job in Princeton, NJ
NJ
ONSITE
About
Summit
Summit
Therapeutics
Inc
is
a
biopharmaceutical
oncology
company
with
a
mission
focused
on
improving
quality
of
life
increasing
potential
duration
of
life
and
resolving
serious
unmet
medical
needs
At
Summit
we
believe
in
building
a
team
of
world
class
professionals
who are passionate about this mission and it is our people who drive this mission to reality Summits core values include integrity passion for excellence purposeful urgency collaboration and our commitment to people Our employees are truly the heart and soul of our culture and they are invaluable in shaping our journey toward excellence Summits team is inspired to touch and help change lives through Summits clinical studies in the field of oncology Summit has multiple global Phase 3 clinical studies including Non small Cell Lung Cancer NSCLC HARMONi Phase 3 clinical study which was intended to evaluate ivonescimab combined with chemotherapy compared to placebo plus chemotherapy in patients with EGFR mutated locally advanced or metastatic non squamous NSCLC who were previously treated with a 3rd generation EGFR TKI HARMONi 3 Phase 3 clinical study which is intended to evaluate ivonescimab combined with chemotherapy compared to pembrolizumab combined with chemotherapy in patients with first line metastatic NSCLC HARMONi 7 Phase 3 clinical study which is intended to evaluate ivonescimab monotherapy compared to pembrolizumab monotherapy in patients with first line metastatic NSCLC Colorectal Cancer CRC HARMONi GI3 Phase 3 clinical study intended to evaluate ivonescimab in combination with chemotherapy compared with bevacizumab plus chemotherapy Ivonescimab is an investigational therapy not presently approved by any regulatory authority other than Chinas National Medical Products Administration NMPA Summit is headquartered in Miami Florida and has additional offices in California New Jersey the UK and Ireland Overview of Role The Director of Omnichannel Marketing will lead the development and execution of innovative digital strategies with an emphasis on Omnichannel Marketing to enhance customer engagement collaborate with Operations and drive launch success You are a visionary leader with a deep understanding of digital strategiestactics customer experience along with accompanying technologies data governance and omnichannel marketing You will work with Marketing Operations to ensure smooth execution of all digital platforms tools and applications including but not limited to websites virtual presentations field and HQ digital content and social media You will measure ROI and KPIs and assess need for enhanced investments and innovative platforms You will also ensure effective deployment of core media strategies and management of media AOR You bring deep pharmaceutical industry expertise strong strategic acumen and a proven track record of developing roadmaps and driving Omnichannel transformation Role and Responsibilities Omnichannel Marketing Develop plan and implement the overall omni channel marketing strategy to key customer segments in partnership with Commercial Operations partners Evaluate and recommend new optimization methods to improve customer experience Generate innovative ideas to increase web traffic and ensure best web practices are being met and brand strategies and identities are maximized Understand the long term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access while meeting short term key brand performance metrics Identify innovative solutions that enhance HCP engagement omnichannel marketing and field force effectiveness Translate long term omnichannel strategy into actionable roadmaps with clear milestones KPIs and business value Actively manages agency partners and collaborates with Digital Operations to effectively plan and execute on omni channel campaigns and journeys supporting brand strategy Digital Strategies Develop and implement comprehensive digital strategies that align with business objectives and enhance customer engagement across various digital platforms Oversee relationships with external vendors to ensure high quality digital production and effective media campaigns negotiating contracts and managing performance Omnichannel Pilots and Scalability PlanningOversee and lead the planning and execution of omnichannel pilot programs analyzing results and scaling successful initiatives to maximize reach and impact Content Personalization Utilize customer data to drive personalized content strategies enhancing user experience and engagement through targeted messaging and campaigns Tech Integration and Data Governance Collaboration Collaborate closely with Digital Operations Business Information Services and IT teams to ensure seamless integration of digital technologies and robust data governance practices ensuring data integrity and security Partner closely with Commercial Operations to integrate digital initiatives with brand strategies sales force enablement analytics and customer insights Facilitate cross functional working groups to enhance communication prioritize projects and enable seamless delivery of Omnichannel initiatives Marketing OperationsManages digital asset plan and content calendars Includes development planning communication and execution of annual digital plan and deployment calendar with implementation support from Commercial OperationsDay to day functional areas of Marketing and Omnichannel Strategy including all budget related project management oversight and other issues Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations Work with Commercial Operations to manage user experience across platforms assisting with problem resolution Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities All other duties as assigned Experience Education and Specialized Knowledge and Skills Bachelors degree in Marketing Business Information Technology or related field; advanced degree preferred Minimum of 10 years of relevant experience with 8 years of experience in digital strategy preferably within the pharmaceutical industry Proven experience leading collaborative cross functional digital initiatives in a matrixed environment Proven track record of developing and executing successful digital strategies Strong understanding of digital technologies data governance and omnichannel marketing Excellent leadership negotiation and relationship management skills Ability to analyze data and derive actionable insights to drive strategy Exceptional communication and presentation skills Prior pharma launch experience Experience in designing end to end customer experiences across digital media and customer support ecosystems The pay range for this role is 203000 253500 annually Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location This may be different in other locations due to differences in the cost of labor The total compensation package for this position may also include bonus stock benefits andor other applicable variable compensation Summit does not accept referrals from employment businesses andor employment agencies in respect of the vacancies posted on this site All employment businessesagencies are required to contact Summits Talent Acquisition team at recruitingsmmttxcom to obtain prior written authorization before referring any candidates to Summit
Global Marketing Manager - Alternative Fuels
Senior manager of marketing job in Trenton, NJ
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
Sr. Manager/Associate Director, Global Recruitment Marketing
Senior manager of marketing job in Bridgewater, NJ
You're driven, resourceful, and above all else - remarkably smart. You love a good challenge. You are the first to roll up your Syneos Health is seeking a strategic and hands-on recruitment marketing leader to elevate our global employer brand and attract top commercial talent across Deployment Solutions, Consulting, and Communications business units. This role partners closely with Talent Acquisition, HR, and business leaders across regions to position Syneos Health as an employer of choice in the life sciences industry.
Key Responsibilities
* Lead and execute global recruitment marketing strategies aligned with business goals and talent needs.
* Manage digital and social media campaigns, career site content, and global branding initiatives to drive candidate engagement.
* Collaborate with internal stakeholders and external partners to deliver high-impact campaigns.
* Ensure alignment with corporate communications and compliance standards across all global recruitment marketing efforts.
* Champion the Employee Value Proposition (EVP) and lead initiatives such as the Talent Ambassador Program to enhance employee engagement and retention.
* Develop scalable toolkits, templates, and self-service resources to support regional and local execution.
* Monitor and report on campaign performance, ROI, and channel effectiveness to inform data-driven decisions.
* Manage team of Employment Advertising specialists to construct business support and prioritize projects while ensuring unique needs by business and region are supported.
* Responsible for overseeing direct/external recruitment models as well as internal.
Qualifications
* Bachelor's degree in Marketing, Communications, or a related field.
* 7+ years of experience in recruitment marketing, employer branding, or digital advertising.
* Prior experience managing recruitment marketing professionals.
* Previous experience as a recruiter, sourcer, or similar.
* Experience working for a Marketing agency or Recruitment Process Outsourcing (RPO) firms.
* Strong understanding of global recruitment practices, technologies (CRM, ATS), and digital platforms.
* Excellent communication, project management, and stakeholder engagement skills.
* Ability to work effectively across time zones and cultures in a matrixed, global environment.
* The drive for self-development, the ability to collaborate, and an action-oriented work ethic.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health? We partner with industry experts to solve and execute against today's toughest commercialization challenges facing the world's leading healthcare companies. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities on our Commercial Operations and Leadership teams. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients' lives around the world.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.
TV Advertising Manager
Senior manager of marketing job in Philadelphia, PA
Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.
Job Description
• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines
EXPERIENCE NEEDED
• Bachelor's Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)
Top skills
1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused
Additional Information
If you are interested, please contact:
Sophia
************
Director, Global Marketing Nephrology & Immunology
Senior manager of marketing job in Trenton, NJ
As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required.
You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases.
**Responsibilities:**
+ **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets.
+ **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints.
+ **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership.
+ **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe.
+ **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution.
**Qualifications**
+ 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred
+ Proven success leading cross-functional teams through late-stage development and global commercialization
+ Expertise in global congress planning, KOL strategy, and market readiness frameworks.
+ Strong strategic thinking, business case development, and stakeholder influence.
+ Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred.
+ Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred.
+ Location: Remote, with ability to be in Princeton, NJ for moments that matter
+ Willingness to travel up to 30% globally.
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Director, Omnichannel Strategy & Execution
Senior manager of marketing job in Bridgewater, NJ
The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision - driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.
Key Responsibilities
Strategy & Experience Design
Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non-digital channels (email, field, social, search, media, portals, events).
Architect end-to-end journey frameworks - from audience segmentation to message sequencing and touchpoint orchestration.
Build channel-specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data.
Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points.
Data-Driven Personalization & Next Best Action (NBA)
Champion data-driven marketing through actionable insights, audience triggers, and dynamic segmentation.
Lead design and rollout of NBA and journey orchestration frameworks across brands - ensuring relevance, timing, and consistency across touchpoints.
Partner with analytics and data science to define how insights, predictive models, and experimentation (A/B testing, multivariate) inform customer experiences.
Leverage data/insights to optimize message cadence, content selection, and channel prioritization.
Channel Leadership & Performance
Own the channel strategy - ensuring optimal mix, budget allocation, and performance measurement across HCP and patient programs.
Continuously assess channel effectiveness and evolve the engagement mix using real-time insights.
Collaborate with paid media, CRM, content, and field teams to ensure orchestration and consistency.
Evaluate and introduce new channels and technologies to drive reach, engagement, and personalization at scale.
Cross-Functional Leadership
Serve as the key bridge between marketing, data, analytics, and digital innovation functions.
Partner with HCP and patient leads to embed omnichannel thinking into annual and tactical brand plans.
Represent omnichannel marketing on enterprise digital councils and innovation forums.
Qualifications
10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles.
Proven expertise in channel strategy, journey design, and data-driven marketing.
Experience operationalizing NBA, customer segmentation, or personalization programs.
Strong understanding of HCP and patient engagement dynamics, content strategy, and compliance in a regulated environment.
Excellent leadership, storytelling, and cross-functional collaboration skills.
Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova
The expected base pay range for this position is $223,200K - $260,800K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.
This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.