Post job

Technical buyer vs media buyer

The differences between technical buyers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical buyer and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $60,382 average annual salary of a technical buyer.

The top three skills for a technical buyer include purchase orders, supplier performance and strategic sourcing. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Technical buyer vs media buyer overview

Technical BuyerMedia Buyer
Yearly salary$60,382$74,390
Hourly rate$29.03$35.76
Growth rate-8%
Number of jobs79,68620,884
Job satisfaction-4
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 87%
Average age4848
Years of experience66

What does a technical buyer do?

Technical Buyers are tasked with managing several materials, products, or services to promote the business. They must be in touch with the stakeholder because he/she is tasked with the high screening and contracting with the suppliers.

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

Technical buyer vs media buyer salary

Technical buyers and media buyers have different pay scales, as shown below.

Technical BuyerMedia Buyer
Average salary$60,382$74,390
Salary rangeBetween $44,000 And $81,000Between $56,000 And $98,000
Highest paying CityGermantown, MDBurlington, VT
Highest paying stateMarylandVermont
Best paying companyCME GroupBloomberg
Best paying industryManufacturingProfessional

Differences between technical buyer and media buyer education

There are a few differences between a technical buyer and a media buyer in terms of educational background:

Technical BuyerMedia Buyer
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 87%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Technical buyer vs media buyer demographics

Here are the differences between technical buyers' and media buyers' demographics:

Technical BuyerMedia Buyer
Average age4848
Gender ratioMale, 62.5% Female, 37.5%Male, 30.1% Female, 69.9%
Race ratioBlack or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.5% Asian, 7.6% White, 65.7% American Indian and Alaska Native, 0.8%Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between technical buyer and media buyer duties and responsibilities

Technical buyer example responsibilities.

  • Manage assign plastics, metals and electronic commodities, to ensure quality, quantity and delivery standards are attain.
  • Support cross-region store openings and manage various procurement programs including hardware and POS systems.
  • Manage activities of purchasing, production planning and scheduling, inventory management, warehousing and logistics.
  • Develop RFP's and RFI's to leverage buying power with vendors.
  • Source suppliers and material, create RFQ's, and drive cost savings initiatives.
  • Utilize the Lawson ERP system for procurement.
  • Show more

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Technical buyer vs media buyer skills

Common technical buyer skills
  • Purchase Orders, 14%
  • Supplier Performance, 10%
  • Strategic Sourcing, 5%
  • Vendor Relationships, 5%
  • POS, 4%
  • ERP, 4%
Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%

Browse business and financial jobs