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The differences between technical buyers and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical buyer and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $60,382 average annual salary of a technical buyer.
The top three skills for a technical buyer include purchase orders, supplier performance and strategic sourcing. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Technical Buyer | Media Buyer | |
| Yearly salary | $60,382 | $74,390 |
| Hourly rate | $29.03 | $35.76 |
| Growth rate | - | 8% |
| Number of jobs | 79,686 | 20,884 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
Technical Buyers are tasked with managing several materials, products, or services to promote the business. They must be in touch with the stakeholder because he/she is tasked with the high screening and contracting with the suppliers.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Technical buyers and media buyers have different pay scales, as shown below.
| Technical Buyer | Media Buyer | |
| Average salary | $60,382 | $74,390 |
| Salary range | Between $44,000 And $81,000 | Between $56,000 And $98,000 |
| Highest paying City | Germantown, MD | Burlington, VT |
| Highest paying state | Maryland | Vermont |
| Best paying company | CME Group | Bloomberg |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a technical buyer and a media buyer in terms of educational background:
| Technical Buyer | Media Buyer | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 87% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between technical buyers' and media buyers' demographics:
| Technical Buyer | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 62.5% Female, 37.5% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.5% Asian, 7.6% White, 65.7% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |