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Wholesaler vs sales support coordinator

The differences between wholesalers and sales support coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a wholesaler and a sales support coordinator. Additionally, a wholesaler has an average salary of $59,529, which is higher than the $39,648 average annual salary of a sales support coordinator.

The top three skills for a wholesaler include business plan, annuities and territory sales. The most important skills for a sales support coordinator are sales support, powerpoint, and CRM.

Wholesaler vs sales support coordinator overview

WholesalerSales Support Coordinator
Yearly salary$59,529$39,648
Hourly rate$28.62$19.06
Growth rate4%-8%
Number of jobs6,19586,112
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 66%
Average age4646
Years of experience88

What does a wholesaler do?

A wholesaler sources inventory directly from manufacturers in a supply chain and sells it to retailers. They can sell products at a lesser unit price because they are selling in bulk, which reduces the cost and handling time of goods. They are tasked with sourcing products from manufacturers and storing them appropriately. They must have good bargaining skills and effective communication skills, be organized, and have excellent time-keeping skills.

What does a sales support coordinator do?

A sales support coordinator is responsible for assisting the sales team in selling goods and services, identifying opportunities by researching market trends, and generating more revenue resources for the business to increase profitability according to public demands. Sales support coordinators conduct data and statistical analysis with the sales performance reports and help the team in strategizing efficient promotional techniques to boost brand awareness in the market. A sales support coordinator handles the customers' inquiries and concerns, process orders and payments, and resolve complaints.

Wholesaler vs sales support coordinator salary

Wholesalers and sales support coordinators have different pay scales, as shown below.

WholesalerSales Support Coordinator
Average salary$59,529$39,648
Salary rangeBetween $41,000 And $84,000Between $28,000 And $54,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-IBM
Best paying industry-Finance

Differences between wholesaler and sales support coordinator education

There are a few differences between a wholesaler and a sales support coordinator in terms of educational background:

WholesalerSales Support Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Wholesaler vs sales support coordinator demographics

Here are the differences between wholesalers' and sales support coordinators' demographics:

WholesalerSales Support Coordinator
Average age4646
Gender ratioMale, 75.6% Female, 24.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 8.1% Unknown, 4.0% Hispanic or Latino, 15.0% Asian, 6.3% White, 66.1% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 3.9% Hispanic or Latino, 16.7% Asian, 7.0% White, 65.6% American Indian and Alaska Native, 0.4%
LGBT Percentage6%6%

Differences between wholesaler and sales support coordinator duties and responsibilities

Wholesaler example responsibilities.

  • Team with external wholesaler to develop sales and servicing strategy in order to manage assign sales region effectively.
  • Work closely with bank management to help market annuities through the retail branches.
  • Prepare and schedule meetings, seminars and conference calls with brokers to increase awareness, understanding and usage of MassMutual annuities.
  • Recognize by management for confidence and develop knowledge of the healthcare industry with uncanny ability to expertly penetrate large accounts.
  • Work in partnership with RVP, covering the top-producing R.I.A.
  • Develop individual account base through telemarketing, cold-calling & prospecting.

Sales support coordinator example responsibilities.

  • Manage all aspects of the contract process from assisting with the RFP and proposal preparation to client communication and follow up.
  • Improve company's ability to manage its relationships with customers and monitor/track sales performance with implementation of Salesforce.com.
  • Manage all activities relate to operations including sales order processing, customer fulfillment, shipping, logistics and inventory management.
  • Train co-workers on SalesForce OS.
  • Process requests for POS collateral, forms, and retail merchandising items.
  • Compose technical RFP (request for proposal) response and other proposal documents and build proposal response database.
  • Show more

Wholesaler vs sales support coordinator skills

Common wholesaler skills
  • Business Plan, 18%
  • Annuities, 8%
  • Territory Sales, 6%
  • Excellent Presentation, 6%
  • Sales Process, 4%
  • Leverage, 4%
Common sales support coordinator skills
  • Sales Support, 13%
  • PowerPoint, 9%
  • CRM, 9%
  • Data Entry, 9%
  • Salesforce, 8%
  • Order Entry, 4%